Rascasse Audience Intelligence

Wildlife Audience in Spain

A data profile of the people who buy, follow and care about Wildlife in Spain — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 6,160,986 people in Spain.

Wildlife has an estimated audience of 6,160,986 people in Spain. 53.6% are female, 46.4% are male, average age 44.0. Top brand affinities: Wildlife photography, Travel photography, Fine-art photography, Local food, Superman.

Top brand affinities include Wildlife photography, Travel photography, Fine-art photography, with strongest over-indexing on Wildlife photography (6.09× the country average).

Demographically, the Wildlife audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Pet Ownership.

The typical Wildlife fan in Spain is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife profile in Spain.

Audience size
6.2M
in Spain
Gender
53.6%
46.4% male
Age
44.0
average years
Country rank
#456
Topic in Spain
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

53.6% are female, 46.4% are male, average age 44.0.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Wildlife audience in Spain
MetricValue
Female53.6%
Male46.4%
Average age44.0
Estimated audience size6,160,986
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Wildlife audience in Spain
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4925%
50+31%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Wildlife audience comes from Spain.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Wildlife photographyTechnology & Electronics6.09×
02Food photographyArts & Culture5.51×
03Travel photographyTechnology & Electronics4.33×
04Fine-art photographyTechnology & Electronics3.97×
05BirdwatchingPets & Animals3.36×
06British ShorthairPets & Animals2.12×
07Local foodFood & Beverages2.08×
08National Geographic (magazine)Travel & Leisure1.89×
09Pet storePets & Animals1.81×
10Cat foodPets & Animals1.79×
11Luxury real estateBusiness & Career1.79×
12Abstract artArts & Culture1.78×
13UniqloShopping1.75×
14Cultural heritagePolitics & Society1.74×
15Animal rightsPolitics & Society1.71×
16Pet foodPets & Animals1.66×
17Digital photographyBusiness & Career1.63×
18Art exhibitionArts & Culture1.60×
19SupermanMovies & TV1.55×
20Contemporary artArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
Pet OwnershipJOY1.45×
Community OrientationOPEN1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Social Media UsageJOY0.86×
PatriotismCONSERVATISM0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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