A data profile of the people who buy, follow and care about Wildlife in Spain — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 6,160,986 people in Spain.
Wildlife has an estimated audience of 6,160,986 people in Spain. 53.6% are female, 46.4% are male, average age 44.0. Top brand affinities: Wildlife photography, Travel photography, Fine-art photography, Local food, Superman.
Top brand affinities include Wildlife photography, Travel photography, Fine-art photography, with strongest over-indexing on Wildlife photography (6.09× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Pet Ownership.
The typical Wildlife fan in Spain is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.
The key figures that characterise the Wildlife profile in Spain.
53.6% are female, 46.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.0 |
| Estimated audience size | 6,160,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Wildlife audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 6.09× | ||
| 02 | Food photography | Arts & Culture | 5.51× | ||
| 03 | Travel photography | Technology & Electronics | 4.33× | ||
| 04 | Fine-art photography | Technology & Electronics | 3.97× | ||
| 05 | Birdwatching | Pets & Animals | 3.36× | ||
| 06 | British Shorthair | Pets & Animals | 2.12× | ||
| 07 | Local food | Food & Beverages | 2.08× | ||
| 08 | National Geographic (magazine) | Travel & Leisure | 1.89× | ||
| 09 | Pet store | Pets & Animals | 1.81× | ||
| 10 | Cat food | Pets & Animals | 1.79× | ||
| 11 | Luxury real estate | Business & Career | 1.79× | ||
| 12 | Abstract art | Arts & Culture | 1.78× | ||
| 13 | Uniqlo | Shopping | 1.75× | ||
| 14 | Cultural heritage | Politics & Society | 1.74× | ||
| 15 | Animal rights | Politics & Society | 1.71× | ||
| 16 | Pet food | Pets & Animals | 1.66× | ||
| 17 | Digital photography | Business & Career | 1.63× | ||
| 18 | Art exhibition | Arts & Culture | 1.60× | ||
| 19 | Superman | Movies & TV | 1.55× | ||
| 20 | Contemporary art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Pet Ownership | JOY | 1.45× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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