Wildlife Audience in Spain
Wildlife has an estimated audience of 6,160,986 people in Spain. 53.6% are female, 46.4% are male, average age 44.0. Top brand affinities: Wildlife photography, Travel photography, Local food, Fine-art photography, Pet store.
Top brand affinities include Wildlife photography, Travel photography, Local food, with strongest over-indexing on Wildlife photography (6.59× the country average). Demographically, the Wildlife audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Pet Ownership.
Category: Travel & Leisure · Type: Topic
Demographics of Wildlife fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.0 |
| Estimated audience size | 6,160,986 |
Audience persona
The typical Wildlife fan in Spain is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wildlife photography | 6.59× | Technology & Electronics |
| Travel photography | 4× | Technology & Electronics |
| Local food | 3.06× | Food & Beverages |
| Fine-art photography | 3.89× | Technology & Electronics |
| Pet store | 2.34× | Pets & Animals |
| Coches.net | 1.6× | Cars & Mobility |
| Livemusic | 2.33× | Music & Radio |
| MSN | 1.82× | News |
| Pet food | 2.08× | Pets & Animals |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Champion (sportswear) | 2× | Fashion & Accessoires |
| Renovation | 1.73× | Home & Garden |
| Art exhibition | 2.04× | Arts & Culture |
| Contemporary art | 1.84× | Arts & Culture |
| Flower | 1.52× | Home & Garden |
| Travel Blogger | 4.35× | Travel & Leisure |
| Lunch | 2.17× | Food & Beverages |
| Wedding dress | 2.27× | Fashion & Accessoires |
| Manchester City F.C. | 2.12× | Sports |
| Digital photography | 1.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.76 |
| Pet Ownership | JOY | 1.54 |
| Community Orientation | OPEN | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
See Wildlife audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.