Wildlife Audience in Spain

Wildlife has an estimated audience of 6,160,986 people in Spain. 53.6% are female, 46.4% are male, average age 44.0. Top brand affinities: Wildlife photography, Travel photography, Local food, Fine-art photography, Pet store.

Top brand affinities include Wildlife photography, Travel photography, Local food, with strongest over-indexing on Wildlife photography (6.59× the country average). Demographically, the Wildlife audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Pet Ownership.

Category: Travel & Leisure · Type: Topic

Demographics of Wildlife fans

Demographic split for Wildlife audience in Spain
MetricValue
Female53.6%
Male46.4%
Average age44.0
Estimated audience size6,160,986

Audience persona

The typical Wildlife fan in Spain is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife audience
BrandAffinityCategory
Wildlife photography6.59×Technology & Electronics
Travel photographyTechnology & Electronics
Local food3.06×Food & Beverages
Fine-art photography3.89×Technology & Electronics
Pet store2.34×Pets & Animals
Coches.net1.6×Cars & Mobility
Livemusic2.33×Music & Radio
MSN1.82×News
Pet food2.08×Pets & Animals
Do it yourself (DIY)1.52×Home & Garden
Champion (sportswear)Fashion & Accessoires
Renovation1.73×Home & Garden
Art exhibition2.04×Arts & Culture
Contemporary art1.84×Arts & Culture
Flower1.52×Home & Garden
Travel Blogger4.35×Travel & Leisure
Lunch2.17×Food & Beverages
Wedding dress2.27×Fashion & Accessoires
Manchester City F.C.2.12×Sports
Digital photography1.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife audience
TraitClusterScore
TravellingTHRILL1.76
Pet OwnershipJOY1.54
Community OrientationOPEN1.41
DIY MentalityTHRILL1.36
Sports ActivityPOWER1.25
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%

See Wildlife audiences in other countries

More Travel & Leisure audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.