A data profile of the people who buy, follow and care about Wildlife in India — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 11,459,564 people in India.
Wildlife has an estimated audience of 11,459,564 people in India. 21.6% are female, 78.4% are male, average age 34.2. Top brand affinities: Dogs, Himalayas, Mixed martial arts, Snake, Sweepstakes.
Top brand affinities include Dogs, Himalayas, Mixed martial arts, with strongest over-indexing on Dogs (1.5× the country average).
Demographically, the Wildlife audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Wildlife fan in India is more male, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dogs.
The key figures that characterise the Wildlife profile in India.
21.6% are female, 78.4% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 34.2 |
| Estimated audience size | 11,459,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Wildlife audience comes from India.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Habitat | Shopping | 2.90× | ||
| 02 | Target Corporation | Shopping | 2.38× | ||
| 03 | Safari | Travel & Leisure | 2.30× | ||
| 04 | Snake | Pets & Animals | 2.25× | ||
| 05 | National park | Travel & Leisure | 2.23× | ||
| 06 | Diving | Sports | 2.17× | ||
| 07 | Sweepstakes | Games | 1.70× | ||
| 08 | Mixed martial arts | Sports | 1.69× | ||
| 09 | South Africa | Travel & Leisure | 1.69× | ||
| 10 | Animal rights | Politics & Society | 1.64× | ||
| 11 | Max Verstappen | Sports | 1.63× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.56× | ||
| 13 | Forestry | Home & Garden | 1.55× | ||
| 14 | Cambodia | Travel & Leisure | 1.55× | ||
| 15 | Macau | Travel & Leisure | 1.54× | ||
| 16 | Donation | Business & Career | 1.53× | ||
| 17 | Non-governmental organization | Politics & Society | 1.52× | ||
| 18 | Lewis Hamilton | Sports | 1.52× | ||
| 19 | Himalayas | Travel & Leisure | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.41× | |
| Extroversion | THRILL | 1.26× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Tradition | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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