A data profile of the people who buy, follow and care about Wildlife in Ireland — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,041,290 people in Ireland.
Wildlife has an estimated audience of 1,041,290 people in Ireland. 59.5% are female, 40.5% are male, average age 42.0. Top brand affinities: Pet store, Art exhibition, Yorkshire Terrier, Electric guitar, French Bulldog.
Top brand affinities include Pet store, Art exhibition, Yorkshire Terrier, with strongest over-indexing on Pet store (1.62× the country average).
Demographically, the Wildlife audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Career Orientation.
The typical Wildlife fan in Ireland is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Wildlife profile in Ireland.
59.5% are female, 40.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.0 |
| Estimated audience size | 1,041,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Wildlife audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.23× | ||
| 02 | Target Corporation | Shopping | 1.94× | ||
| 03 | Black cat | Pets & Animals | 1.88× | ||
| 04 | British Shorthair | Pets & Animals | 1.85× | ||
| 05 | Shih Tzu | Pets & Animals | 1.69× | ||
| 06 | Beagle | Pets & Animals | 1.67× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 1.66× | ||
| 08 | French Bulldog | Pets & Animals | 1.65× | ||
| 09 | Art exhibition | Arts & Culture | 1.64× | ||
| 10 | Bulldog | Pets & Animals | 1.64× | ||
| 11 | Outdoors | Travel & Leisure | 1.63× | ||
| 12 | Rottweiler | Pets & Animals | 1.63× | ||
| 13 | Pet store | Pets & Animals | 1.62× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 1.61× | ||
| 15 | Dachshund | Pets & Animals | 1.61× | ||
| 16 | Poodle | Pets & Animals | 1.61× | ||
| 17 | Border Collie | Pets & Animals | 1.61× | ||
| 18 | Alpine skiing | Sports | 1.61× | ||
| 19 | Ecotourism | Business & Career | 1.54× | ||
| 20 | Electric guitar | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Career Orientation | POWER | 1.27× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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