A data profile of the people who buy, follow and care about Wildlife in Italy — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 11,436,528 people in Italy.
The average Wildlife fan in Italy is 43.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wildlife photography, Travel photography, Pet food, with strongest over-indexing on Wildlife photography (3.14× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wildlife fan in Italy is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Wildlife photography.
The key figures that characterise the Wildlife profile in Italy.
52.3% are female, 47.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.5 |
| Estimated audience size | 11,436,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Wildlife audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1M | 1.21× | |
| 02 | Tuscany | ~900K | 1.20× | |
| 03 | Piedmont | ~1M | 1.18× | |
| 04 | Emilia-Romagna | ~1M | 1.14× | |
| 05 | Lazio | ~1.5M | 1.12× | |
| 06 | Liguria | ~400K | 1.11× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.11× | |
| 08 | Lombardy | ~2M | 1.07× | |
| 09 | Marche | ~300K | 1.02× | |
| 10 | Sardinia | ~300K | 1.01× | |
| 11 | Umbria | ~200K | 1.01× | |
| 12 | Abruzzo | ~300K | 0.99× | |
| 13 | Aosta Valley | ~30K | 0.99× | |
| 14 | Sicilia | ~1M | 0.96× | |
| 15 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 16 | Molise | ~50K | 0.95× | |
| 17 | Puglia | ~700K | 0.94× | |
| 18 | Basilicata | ~100K | 0.93× | |
| 19 | Campania | ~1M | 0.90× | |
| 20 | Calabria | ~300K | 0.85× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 3.14× | ||
| 02 | Birdwatching | Pets & Animals | 2.99× | ||
| 03 | GitHub | Internet & Social Media | 2.61× | ||
| 04 | Habitat | Shopping | 2.48× | ||
| 05 | Breaking Bad | Movies & TV | 2.39× | ||
| 06 | Emotional intelligence | Health | 2.16× | ||
| 07 | Maisons du Monde | Home & Garden | 2.07× | ||
| 08 | Animal rights | Politics & Society | 1.86× | ||
| 09 | Travel photography | Technology & Electronics | 1.69× | ||
| 10 | Extreme sport | Sports | 1.69× | ||
| 11 | Art exhibition | Arts & Culture | 1.60× | ||
| 12 | Zoo | Kids & Family | 1.59× | ||
| 13 | Ski resort | Travel & Leisure | 1.59× | ||
| 14 | Luxury real estate | Business & Career | 1.57× | ||
| 15 | Adoption | Kids & Family | 1.57× | ||
| 16 | DAZN | Movies & TV | 1.57× | ||
| 17 | Fine-art photography | Technology & Electronics | 1.56× | ||
| 18 | Veterinary medicine | Business & Career | 1.54× | ||
| 19 | Pet food | Pets & Animals | 1.52× | ||
| 20 | Cat food | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.33× | |
| Pet Ownership | JOY | 1.29× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Indulgence | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.84× |
Wildlife has an estimated audience of 11,436,528 people in Italy, concentrated in Lombardy and Lazio.
52.3% of Wildlife fans are female, 47.7% are male, with an average age of 43.5 years.
Wildlife fans show strongest brand affinity for Wildlife photography (3.14×), Travel photography (1.69×), and Pet food (1.52×) over the country average.
Wildlife fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Travel photography (1.69×), Pet food (1.52×), Emotional intelligence (2.16×), and Animal rights (1.86×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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