Wildlife Audience in Italy

Demographics of Wildlife fans

Audience persona

The typical Wildlife fan in Italy is balanced, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Instant messaging.

Top regions in Italy

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Wildlife audiences in other countries

• Wildlife — Germany
• Wildlife — United States
• Wildlife — United Kingdom
• Wildlife — France
• Wildlife — Spain
• Wildlife — Brazil
• Wildlife — Japan
• Wildlife — South Korea
• Wildlife — India
• Wildlife — Canada
• Wildlife — Mexico

More Travel & Leisure audiences in Italy

• Shopping (40,184,269)
• Music (40,110,040)
• Food (39,361,997)
• Sports and outdoors (39,246,828)
• Arts and music (38,946,005)

Frequently asked questions

How many fans does Wildlife have in Italy?

Wildlife has an estimated audience of 11,436,528 people in Italy, concentrated in Lombardy and Lazio.

What is the gender split and age of Wildlife fans?

52.3% of Wildlife fans are female, 47.7% are male, with an average age of 43.5 years.

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Instant messaging (2.57×), Canada (2.47×), and Slovenia (2.43×) over the country average.

Where do Wildlife fans live in Italy?

Wildlife fans in Italy are most concentrated in Lombardy (reach 2,170,189), Lazio (reach 1,597,093), and Veneto (reach 1,132,117). These three regions account for the largest share of the active audience.

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Canada (2.47×), Slovenia (2.43×), Travel Blogger (4.65×), and Do it yourself (DIY) (1.54×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.