Travel photography Audience in Italy
Travel photography has an estimated audience of 8,766,559 people in Italy. 53.7% are female, 46.3% are male, average age 40.8. Top regions: Lombardy, Liguria, Lazio. Top brand affinities: Landscape photography, Nature photography, Wildlife photography, Digital photography, Outdoor Photographer.
The average Travel photography fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Liguria, Lazio. Top brand affinities include Landscape photography, Nature photography, Wildlife photography, with strongest over-indexing on Landscape photography (2.99× the country average). Demographically, the Travel photography audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Travel photography fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.8 |
| Estimated audience size | 8,766,559 |
Audience persona
The typical Travel photography fan in Italy is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Landscape photography.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 967,010 | 0.63× |
| Liguria | 618,348 | 2.51× |
| Lazio | 529,285 | 0.49× |
| Sicilia | 519,028 | 0.68× |
| Campania | 486,692 | 0.49× |
| Piedmont | 448,547 | 0.69× |
| Tuscany | 427,829 | 0.74× |
| Puglia | 419,180 | 0.69× |
| Veneto | 416,215 | 0.6× |
| Emilia-Romagna | 375,071 | 0.52× |
| Abruzzo | 305,307 | 1.58× |
| Marche | 275,312 | 1.26× |
| Friuli-Venezia Giulia | 245,332 | 1.48× |
| Calabria | 211,214 | 0.79× |
| Sardinia | 199,587 | 0.81× |
| Basilicata | 188,701 | 2.36× |
| Trentino-Alto Adige/Südtirol | 182,655 | 1.1× |
| Umbria | 147,027 | 1.03× |
| Molise | 63,464 | 1.53× |
| Aosta Valley | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscape photography | 2.99× | Technology & Electronics |
| Nature photography | 2.56× | Technology & Electronics |
| Wildlife photography | 2.91× | Technology & Electronics |
| Digital photography | 2.02× | Business & Career |
| Outdoor Photographer | 2.82× | Arts & Culture |
| Travel Adventures | 2.31× | Travel & Leisure |
| Vacations | 1.64× | Travel & Leisure |
| Street photography | 2.34× | Technology & Electronics |
| Fine-art photography | 2.37× | Technology & Electronics |
| Adventure | 1.7× | Travel & Leisure |
| Modeling agency | 2.41× | Fashion & Accessoires |
| Wildlife | 1.69× | Travel & Leisure |
| Photographer | 1.52× | Technology & Electronics |
| Videography | 2.93× | Internet & Social Media |
| Health & wellness | 1.53× | Health |
| TripAdvisor | 1.53× | Travel & Leisure |
| Documentary photography | 2.7× | Technology & Electronics |
| Travel website | 1.71× | Travel & Leisure |
| Backpacking (travel) | 2.77× | Travel & Leisure |
| Small business | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.27 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Risk Appetite | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.55 |
| Extroversion | THRILL | 1.49 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.8% |
| United States | 12.7% |
| China | 11.7% |
See Travel photography audiences in other countries
- Travel photography — Germany
- Travel photography — United States
- Travel photography — United Kingdom
- Travel photography — France
- Travel photography — Spain
- Travel photography — Brazil
- Travel photography — Japan
- Travel photography — South Korea
- Travel photography — India
- Travel photography — Canada
- Travel photography — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Travel photography have in Italy?
Travel photography has an estimated audience of 8,766,559 people in Italy, concentrated in Lombardy and Liguria.
What is the gender split and age of Travel photography fans?
53.7% of Travel photography fans are female, 46.3% are male, with an average age of 40.8 years.
Which brands do Travel photography fans like most?
Travel photography fans show strongest brand affinity for Landscape photography (2.99×), Nature photography (2.56×), and Wildlife photography (2.91×) over the country average.
Where do Travel photography fans live in Italy?
Travel photography fans in Italy are most concentrated in Lombardy (reach 967,010), Liguria (reach 618,348), and Lazio (reach 529,285). These three regions account for the largest share of the active audience.
What other brands do Travel photography fans also like?
Beyond Travel photography itself, the audience over-indexes on Nature photography (2.56×), Wildlife photography (2.91×), Digital photography (2.02×), and Outdoor Photographer (2.82×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.