A data profile of the people who buy, follow and care about Health & wellness in Italy — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 11,632,827 people in Italy.
Health & wellness has an estimated audience of 11,632,827 people in Italy. 60.7% are female, 39.3% are male, average age 44.3. Top brand affinities: Organic food, Meditation, Deal of the day, Summer vacation, Self-love.
Top brand affinities include Organic food, Meditation, Deal of the day, with strongest over-indexing on Organic food (1.57× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Health & wellness fan in Italy is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in Italy.
60.7% are female, 39.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.3 |
| Estimated audience size | 11,632,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Health & wellness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 2.30× | ||
| 02 | Mindfulness | Health | 2.25× | ||
| 03 | Natural foods | Food & Beverages | 2.16× | ||
| 04 | Facial hair | Beauty & Wellness | 2.12× | ||
| 05 | Expensive Taste | Business & Career | 1.96× | ||
| 06 | Self-love | Health | 1.91× | ||
| 07 | Meditation | Health | 1.81× | ||
| 08 | Summer vacation | Travel & Leisure | 1.81× | ||
| 09 | Luxury yacht | Travel & Leisure | 1.81× | ||
| 10 | Influencer marketing | Internet & Social Media | 1.78× | ||
| 11 | Deal of the day | Shopping | 1.74× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 13 | Self-esteem | Health | 1.71× | ||
| 14 | Personal trainer | Sports | 1.70× | ||
| 15 | Red wine | Food & Beverages | 1.70× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.60× | ||
| 17 | Self-awareness | Health | 1.58× | ||
| 18 | Organic food | Food & Beverages | 1.57× | ||
| 19 | Gourmet Foods | Food & Beverages | 1.54× | ||
| 20 | Travel photography | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Indulgence | JOY | 1.40× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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