Health & wellness Audience in Brazil
Health & wellness has an estimated audience of 9,823,700 people in Brazil. 68.7% are female, 31.3% are male, average age 43.2. Top brand affinities: Nature, Family, Preta Gil, Kitchen, Spas.
Top brand affinities include Nature, Family, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Health & wellness audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.2 |
| Estimated audience size | 9,823,700 |
Audience persona
The typical Health & wellness fan in Brazil is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.58× | Kids & Family |
| Preta Gil | 1.54× | Music & Radio |
| Kitchen | 1.6× | Home & Garden |
| Spas | 1.98× | Beauty & Wellness |
| Happiness | 1.78× | Health |
| mulheres | 2.02× | Movies & TV |
| Sport Club do Recife | 1.78× | Sports |
| Weddings | 1.85× | Kids & Family |
| Pizza | 1.62× | Food & Beverages |
| TripAdvisor | 2.11× | Travel & Leisure |
| Electrolux | 1.81× | Home & Garden |
| Apartment | 1.54× | Business & Career |
| Toys | 1.52× | Games |
| Telegram | 1.81× | Internet & Social Media |
| Desserts | 1.53× | Food & Beverages |
| Bars | 1.6× | Travel & Leisure |
| Netshoes | 1.54× | Shopping |
| Mixed martial arts | 2.23× | Sports |
| Forró | 1.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.37 |
| Quality Awareness | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
- Health & wellness — Germany
- Health & wellness — United States
- Health & wellness — United Kingdom
- Health & wellness — France
- Health & wellness — Italy
- Health & wellness — Spain
- Health & wellness — Japan
- Health & wellness — South Korea
- Health & wellness — India
- Health & wellness — Canada
- Health & wellness — Mexico
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.