A data profile of the people who buy, follow and care about Health & wellness in Brazil — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 9,823,700 people in Brazil.
Health & wellness has an estimated audience of 9,823,700 people in Brazil. 68.7% are female, 31.3% are male, average age 43.2. Top brand affinities: Instagram, Pop music, mulheres, Spas, MSN.
Top brand affinities include Instagram, Pop music, mulheres, with strongest over-indexing on Instagram (1.55× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Sports Activity.
The typical Health & wellness fan in Brazil is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Health & wellness profile in Brazil.
68.7% are female, 31.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.2 |
| Estimated audience size | 9,823,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Health & wellness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 2.93× | ||
| 02 | Boxing | Sports | 2.71× | ||
| 03 | Bodybuilding | Sports | 2.06× | ||
| 04 | Xabi Alonso | Sports | 2.04× | ||
| 05 | Rede Record | Movies & TV | 2.01× | ||
| 06 | Colcci | Fashion & Accessoires | 1.99× | ||
| 07 | mulheres | Movies & TV | 1.90× | ||
| 08 | Personal trainer | Sports | 1.81× | ||
| 09 | CrossFit | Sports | 1.74× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.64× | ||
| 11 | Lojas Renner | Fashion & Accessoires | 1.62× | ||
| 12 | Spas | Beauty & Wellness | 1.60× | ||
| 13 | MSN | News | 1.60× | ||
| 14 | Sabrina Sato | Movies & TV | 1.60× | ||
| 15 | Island | Travel & Leisure | 1.57× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Running | Sports | 1.55× | ||
| 18 | Used car | Cars & Mobility | 1.54× | ||
| 19 | Weddings | Kids & Family | 1.53× | ||
| 20 | Pop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Sports Activity | POWER | 1.46× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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