A data profile of the people who buy, follow and care about Bodybuilding in Brazil — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 4,857,246 people in Brazil.
The average Bodybuilding fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Weight training, Muscle & Fitness, Health & wellness, with strongest over-indexing on Weight training (2× the country average).
Demographically, the Bodybuilding audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bodybuilding fan in Brazil is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Weight training.
The key figures that characterise the Bodybuilding profile in Brazil.
61.1% are female, 38.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 40.6 |
| Estimated audience size | 4,857,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Bodybuilding audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~200K | 1.16× | |
| 02 | Amapá | ~20K | 1.16× | |
| 03 | Rondônia | ~50K | 1.15× | |
| 04 | Alagoas | ~80K | 1.14× | |
| 05 | Pernambuco | ~200K | 1.12× | |
| 06 | Rio Grande do Norte | ~90K | 1.10× | |
| 07 | Pará | ~200K | 1.09× | |
| 08 | Roraima | ~10K | 1.09× | |
| 09 | Maranhão | ~100K | 1.08× | |
| 10 | Acre | ~20K | 1.07× | |
| 11 | Sergipe | ~50K | 1.06× | |
| 12 | Paraíba | ~100K | 1.04× | |
| 13 | Amazonas | ~90K | 1.04× | |
| 14 | Bahia | ~300K | 1.03× | |
| 15 | Tocantins | ~30K | 0.99× | |
| 16 | Federal District | ~80K | 0.97× | |
| 17 | Mato Grosso do Sul | ~70K | 0.97× | |
| 18 | Piauí | ~60K | 0.94× | |
| 19 | Goiás | ~200K | 0.92× | |
| 20 | Mato Grosso | ~80K | 0.90× | |
| 21 | Rio de Janeiro | ~400K | 0.89× | |
| 22 | Espírito Santo | ~90K | 0.86× | |
| 23 | Santa Catarina | ~200K | 0.83× | |
| 24 | São Paulo | ~1M | 0.82× | |
| 25 | Paraná | ~200K | 0.81× | |
| 26 | Minas Gerais | ~400K | 0.80× | |
| 27 | Rio Grande do Sul | ~200K | 0.78× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muscle & Fitness | Sports | 2.62× | ||
| 02 | Men's Fitness | Sports | 2.31× | ||
| 03 | Personal trainer | Sports | 2.11× | ||
| 04 | Health & wellness | Health | 2.06× | ||
| 05 | Weight training | Sports | 2.00× | ||
| 06 | CrossFit | Sports | 1.90× | ||
| 07 | Female bodybuilding | Sports | 1.81× | ||
| 08 | Strength training | Sports | 1.75× | ||
| 09 | Nutritionist | Food & Beverages | 1.71× | ||
| 10 | Running | Sports | 1.66× | ||
| 11 | Yoga | Sports | 1.63× | ||
| 12 | Weight loss (Fitness And wellness) | Health | 1.62× | ||
| 13 | Manicure & Pedicure | Beauty & Wellness | 1.57× | ||
| 14 | Moda Feminina | Fashion & Accessoires | 1.55× | ||
| 15 | Wholesale | Fashion & Accessoires | 1.53× | ||
| 16 | Permanent makeup | Beauty & Wellness | 1.53× | ||
| 17 | Motivation | Business & Career | 1.52× | ||
| 18 | Eyebrow | Beauty & Wellness | 1.52× | ||
| 19 | Bikini | Fashion & Accessoires | 1.51× | ||
| 20 | Nail polish | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Creativity | OPEN | 1.22× | |
| Sports Activity | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Individualism | JOY | 0.87× | |
| Career Orientation | POWER | 0.87× |
Bodybuilding has an estimated audience of 4,857,246 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
61.1% of Bodybuilding fans are female, 38.9% are male, with an average age of 40.6 years.
Bodybuilding fans show strongest brand affinity for Weight training (2×), Muscle & Fitness (2.62×), and Health & wellness (2.06×) over the country average.
Bodybuilding fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Muscle & Fitness (2.62×), Health & wellness (2.06×), Wholesale (1.53×), and Motivation (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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