A data profile of the people who buy, follow and care about Bodybuilding in United Kingdom — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 4,232,913 people in United Kingdom.
The average Bodybuilding fan in United Kingdom is 41.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Self care, Bodybuilding & Fitness, Natural bodybuilding, with strongest over-indexing on Self care (2.17× the country average).
Demographically, the Bodybuilding audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bodybuilding fan in United Kingdom is balanced, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Bodybuilding profile in United Kingdom.
50.1% are female, 49.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.9 |
| Estimated audience size | 4,232,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Bodybuilding audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.26× | |
| 02 | England | ~3M | 1.17× | |
| 03 | East Midlands | ~300K | 1.12× | |
| 04 | Greater London | ~600K | 1.07× | |
| 05 | South West | ~400K | 1.03× | |
| 06 | Wales | ~200K | 1.03× | |
| 07 | East of England | ~400K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.95× | |
| 09 | South East | ~500K | 0.94× | |
| 10 | North East | ~200K | 0.92× | |
| 11 | Yorkshire and the Humber | ~300K | 0.90× | |
| 12 | Scotland | ~300K | 0.87× | |
| 13 | West Midlands | ~100K | 0.78× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural bodybuilding | Sports | 4.02× | ||
| 02 | Bodybuilding & Fitness | Sports | 3.60× | ||
| 03 | Muscle & Fitness | Sports | 2.37× | ||
| 04 | Men's Fitness | Sports | 2.27× | ||
| 05 | Mounjaro | Health | 2.25× | ||
| 06 | Self care | Health | 2.17× | ||
| 07 | Gymshark | Sports | 2.08× | ||
| 08 | Healthy habits | Health | 2.08× | ||
| 09 | Charlotte Tilbury | Beauty & Wellness | 1.87× | ||
| 10 | Strength training | Sports | 1.84× | ||
| 11 | Property finder | Home & Garden | 1.76× | ||
| 12 | Self-love | Health | 1.71× | ||
| 13 | Weight training | Sports | 1.68× | ||
| 14 | Ricky Hatton | Sports | 1.64× | ||
| 15 | Motivation | Business & Career | 1.61× | ||
| 16 | River Island | Fashion & Accessoires | 1.54× | ||
| 17 | Healthy diet | Health | 1.52× | ||
| 18 | Newcast | Business & Career | 1.51× | ||
| 19 | Health & wellness | Health | 1.50× | ||
| 20 | Local food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Design Affinity | PREMIUM | 1.29× | |
| Luxury Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Quality Awareness | PREMIUM | 0.80× |
Bodybuilding has an estimated audience of 4,232,913 people in United Kingdom, concentrated in England and Greater London.
50.1% of Bodybuilding fans are female, 49.9% are male, with an average age of 41.9 years.
Bodybuilding fans show strongest brand affinity for Self care (2.17×), Bodybuilding & Fitness (3.6×), and Natural bodybuilding (4.02×) over the country average.
Bodybuilding fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~600K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Bodybuilding & Fitness (3.6×), Natural bodybuilding (4.02×), Men's Fitness (2.27×), and Health & wellness (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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