A data profile of the people who buy, follow and care about Bodybuilding in Spain — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 2,634,383 people in Spain.
The average Bodybuilding fan in Spain is 43.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Strength training, Healthy diet, Weight training, with strongest over-indexing on Strength training (1.85× the country average).
Demographically, the Bodybuilding audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bodybuilding fan in Spain is balanced, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Strength training.
The key figures that characterise the Bodybuilding profile in Spain.
50.2% are female, 49.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.2 |
| Estimated audience size | 2,634,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Bodybuilding audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.47× | |
| 02 | Canary Islands | ~200K | 1.37× | |
| 03 | Comunidad Valenciana | ~400K | 1.35× | |
| 04 | Catalonia | ~600K | 1.30× | |
| 05 | Region of Murcia | ~100K | 1.07× | |
| 06 | Community of Madrid | ~500K | 1.04× | |
| 07 | Andalusia | ~500K | 1.02× | |
| 08 | La Rioja | ~20K | 0.97× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Aragon | ~60K | 0.94× | |
| 11 | Cantabria | ~30K | 0.93× | |
| 12 | Navarre | ~30K | 0.93× | |
| 13 | Castilla-La Mancha | ~100K | 0.92× | |
| 14 | Basque Autonomous Country | ~90K | 0.92× | |
| 15 | Castile and León | ~100K | 0.90× | |
| 16 | Extremadura | ~50K | 0.90× | |
| 17 | Principality of Asturias | ~50K | 0.89× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muscle & Fitness | Sports | 2.12× | ||
| 02 | Strength training | Sports | 1.85× | ||
| 03 | Vegetarian cuisine | Food & Beverages | 1.84× | ||
| 04 | Weight training | Sports | 1.82× | ||
| 05 | Men's Fitness | Sports | 1.79× | ||
| 06 | Self-love | Health | 1.69× | ||
| 07 | Self-knowledge (psychology) | Health | 1.65× | ||
| 08 | Organic farming | Food & Beverages | 1.65× | ||
| 09 | Healthy diet | Health | 1.61× | ||
| 10 | Healthy habits | Health | 1.61× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 12 | Organic product | Food & Beverages | 1.59× | ||
| 13 | Public health | Politics & Society | 1.57× | ||
| 14 | Emotional intelligence | Health | 1.56× | ||
| 15 | Latin dance | Sports | 1.56× | ||
| 16 | Local food | Food & Beverages | 1.55× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.52× | ||
| 18 | Maquillaje Profesional | Beauty & Wellness | 1.51× | ||
| 19 | Self-esteem | Health | 1.51× | ||
| 20 | Weight loss (Fitness And wellness) | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Mindfulness | BALANCE | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Community Orientation | OPEN | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× |
Bodybuilding has an estimated audience of 2,634,383 people in Spain, concentrated in Catalonia and Andalusia.
50.2% of Bodybuilding fans are female, 49.8% are male, with an average age of 43.2 years.
Bodybuilding fans show strongest brand affinity for Strength training (1.85×), Healthy diet (1.61×), and Weight training (1.82×) over the country average.
Bodybuilding fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Healthy diet (1.61×), Weight training (1.82×), Muscle & Fitness (2.12×), and Vegetarian cuisine (1.84×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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