Strength training Audience in Spain
Strength training has an estimated audience of 6,163,952 people in Spain. 50.0% are female, 50.0% are male, average age 42.5. Top brand affinities: High-intensity interval training, WhatsApp, Iberia (airline), Champion (sportswear), Kundalini yoga.
Top brand affinities include High-intensity interval training, WhatsApp, Iberia (airline), with strongest over-indexing on High-intensity interval training (6.89× the country average). Demographically, the Strength training audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.5 |
| Estimated audience size | 6,163,952 |
Audience persona
The typical Strength training fan in Spain is balanced, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for High-intensity interval training.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| High-intensity interval training | 6.89× | Sports |
| 2.21× | Internet & Social Media | |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Champion (sportswear) | 2.84× | Fashion & Accessoires |
| Kundalini yoga | 5.08× | Health |
| Mango | 2.88× | Shopping |
| Personal trainer | 3.75× | Sports |
| Manchester City F.C. | 2.94× | Sports |
| CrossFit | 2.88× | Sports |
| Distilled beverage | 2.18× | Food & Beverages |
| Local food | 2.22× | Food & Beverages |
| Wedding dress | 2.8× | Fashion & Accessoires |
| UEFA Champions League | 1.54× | Sports |
| Livemusic | 2.4× | Music & Radio |
| Liam Neeson | 3.95× | Movies & TV |
| Spas | 1.54× | Beauty & Wellness |
| Happiness | 1.53× | Health |
| Luxury yacht | 2.51× | Travel & Leisure |
| Premier League | 2.01× | Sports |
| Hair conditioner | 2.8× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.5 |
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Social Media Usage | JOY | 1.18 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
- Strength training — Germany
- Strength training — United States
- Strength training — United Kingdom
- Strength training — France
- Strength training — Italy
- Strength training — Brazil
- Strength training — Japan
- Strength training — South Korea
- Strength training — India
- Strength training — Canada
- Strength training — Mexico
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.