Rascasse Audience Intelligence

Strength training Audience in United States

A data profile of the people who buy, follow and care about Strength training in United States — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 48,335,985 people in United States.

#305among Topic in United States#22in Sports

The average Strength training fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, High-intensity interval training, Personal trainer, with strongest over-indexing on Planet Fitness (2.05× the country average).

Demographically, the Strength training audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strength training fan in United States is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strength training profile in United States.

Audience size
48.3M
in United States
Gender
48.7%♀
51.3% male
Age
40.0
average years
Country rank
#421
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strength training fans

48.7% are female, 51.3% are male, average age 40.0.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Strength training audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.0
Estimated audience size48,335,985
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Strength training audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Strength training audience comes from United States.

Worldwide audience distribution share by country for Strength training
CountryShare
United States22.0%
Japan7.1%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strength training audience in United States is strongest.

Fig. 05

Top regions by affinity

Strength training fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2M1.78×
02Wyoming~100K1.66×
03California~7M1.30×
04New Hampshire~200K1.24×
05New York~3M1.14×
06New Jersey~1.5M1.14×
07Texas~4.5M1.11×
08Illinois~2M1.11×
09North Carolina~1.5M1.11×
10Massachusetts~1M1.10×
11Washington~1M1.09×
12Maryland~900K1.09×
13Hawaii~200K1.09×
14Connecticut~500K1.07×
15Minnesota~700K1.06×
16Washington, District of Columbia~200K1.05×
17Delaware~100K1.03×
18Georgia~1.5M1.02×
19Florida~3.5M1.01×
20Colorado~800K1.01×
21Oregon~600K1.01×
22Pennsylvania~1.5M1.00×
23Rhode Island~200K1.00×
24Arizona~1M0.99×
25New Mexico~200K0.97×
26Ohio~1.5M0.96×
27Alaska~100K0.96×
28Arkansas~400K0.95×
29Idaho~200K0.95×
30Michigan~1M0.94×
31Louisiana~600K0.94×
32Utah~400K0.94×
33Kansas~400K0.94×
34Missouri~700K0.93×
35Kentucky~600K0.93×
36Maine~200K0.93×
37Tennessee~900K0.92×
38South Carolina~700K0.91×
39Indiana~800K0.90×
40Wisconsin~700K0.90×
41Mississippi~400K0.90×
42Nebraska~200K0.89×
43South Dakota~100K0.89×
44North Dakota~90K0.89×
45Oklahoma~500K0.88×
46Nevada~400K0.86×
47West Virginia~200K0.85×
48Iowa~300K0.84×
49Montana~100K0.83×
50Alabama~600K0.82×
Fig. 06

Affinity by region

Affinity by region — Strength training, United States
0.82×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strength training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strength training audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports3.44×
02TreadmillSports2.54×
03AerobicsSports2.49×
04Personal trainerSports2.39×
05GymsharkSports2.34×
06CrossFitSports2.22×
07Planet FitnessSports2.05×
08Natural foodsFood & Beverages1.96×
09Diaper bagKids & Family1.90×
10BoxingSports1.90×
11New York KnicksSports1.89×
12GymnasticsSports1.78×
13Natural skin careBeauty & Wellness1.71×
14WalkingSports1.64×
15InnovationBusiness & Career1.63×
16Spirit HalloweenKids & Family1.63×
17Kansas City ChiefsSports1.60×
18Luxury real estateBusiness & Career1.60×
19New England PatriotsSports1.56×
20Real propertyHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strength training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strength training audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.38×
PatriotismCONSERVATISM1.37×
MindfulnessBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strength training audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
TraditionCONSERVATISM0.85×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strength training have in United States?

Strength training has an estimated audience of 48,335,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strength training fans?

48.7% of Strength training fans are female, 51.3% are male, with an average age of 40.0 years.

03

Which brands do Strength training fans like most?

Strength training fans show strongest brand affinity for Planet Fitness (2.05×), High-intensity interval training (3.44×), and Personal trainer (2.39×) over the country average.

04

Where do Strength training fans live in United States?

Strength training fans in United States are most concentrated in California (reach ~7M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Strength training fans also like?

Beyond Strength training itself, the audience over-indexes on High-intensity interval training (3.44×), Personal trainer (2.39×), CrossFit (2.22×), and Innovation (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Strength training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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