A data profile of the people who buy, follow and care about Strength training in United Kingdom — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 10,316,272 people in United Kingdom.
The average Strength training fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Fitness and figure competition, Female bodybuilding, Gymshark, with strongest over-indexing on Fitness and figure competition (5.4× the country average).
Demographically, the Strength training audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Strength training fan in United Kingdom is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the Strength training profile in United Kingdom.
51.8% are female, 48.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.8 |
| Estimated audience size | 10,316,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Strength training audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
Where the Strength training audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.38× | |
| 02 | Yorkshire and the Humber | ~1M | 1.30× | |
| 03 | East of England | ~1M | 1.11× | |
| 04 | Northern Ireland | ~300K | 1.09× | |
| 05 | Wales | ~600K | 1.04× | |
| 06 | South East | ~1.5M | 1.02× | |
| 07 | North East | ~400K | 1.02× | |
| 08 | Scotland | ~900K | 0.98× | |
| 09 | South West | ~700K | 0.86× | |
| 10 | England | ~7.5M | 0.85× | |
| 11 | East Midlands | ~600K | 0.84× | |
| 12 | North West | ~700K | 0.62× |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fitness and figure competition | Sports | 5.40× | ||
| 02 | Female bodybuilding | Sports | 5.04× | ||
| 03 | Office supplies | Business & Career | 3.32× | ||
| 04 | Gymshark | Sports | 2.72× | ||
| 05 | Aerobics | Sports | 2.43× | ||
| 06 | High-intensity interval training | Sports | 2.31× | ||
| 07 | MyFitnessPal | Sports | 2.30× | ||
| 08 | Solitaire | Games | 2.30× | ||
| 09 | CrossFit | Sports | 2.24× | ||
| 10 | Gymnastics | Sports | 2.13× | ||
| 11 | Personal trainer | Sports | 2.07× | ||
| 12 | French Bulldog | Pets & Animals | 1.89× | ||
| 13 | Boxing | Sports | 1.76× | ||
| 14 | Golden Retriever | Pets & Animals | 1.73× | ||
| 15 | New Look | Fashion & Accessoires | 1.60× | ||
| 16 | Pet store | Pets & Animals | 1.58× | ||
| 17 | Dunelm | Home & Garden | 1.56× | ||
| 18 | Local food | Food & Beverages | 1.52× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 20 | Property finder | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Risk Appetite | THRILL | 1.36× | |
| Sports Activity | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Strength training has an estimated audience of 10,316,272 people in United Kingdom, concentrated in England and South East.
51.8% of Strength training fans are female, 48.2% are male, with an average age of 41.8 years.
Strength training fans show strongest brand affinity for Fitness and figure competition (5.4×), Female bodybuilding (5.04×), and Gymshark (2.72×) over the country average.
Strength training fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Strength training itself, the audience over-indexes on Female bodybuilding (5.04×), Gymshark (2.72×), Dunelm (1.56×), and Personal trainer (2.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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