Strength training Audience in United Kingdom
Strength training has an estimated audience of 10,316,272 people in United Kingdom. 51.8% are female, 48.2% are male, average age 41.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Fitness and figure competition, DeviantArt, Female bodybuilding, Expensive Taste, Luxury yacht.
The average Strength training fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Fitness and figure competition, DeviantArt, Female bodybuilding, with strongest over-indexing on Fitness and figure competition (6.55× the country average). Demographically, the Strength training audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Strength training fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.8 |
| Estimated audience size | 10,316,272 |
Audience persona
The typical Strength training fan in United Kingdom is balanced, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Fitness and figure competition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,737,205 | 0.85× |
| South East | 1,418,339 | 1.02× |
| Yorkshire and the Humber | 1,105,624 | 1.33× |
| East of England | 1,060,312 | 1.13× |
| Scotland | 913,300 | 0.98× |
| South West | 689,367 | 0.81× |
| West Midlands | 627,286 | 1.42× |
| Wales | 618,494 | 1.05× |
| East Midlands | 561,917 | 0.77× |
| North West | 530,391 | 0.48× |
| North East | 413,761 | 1.03× |
| Northern Ireland | 353,837 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness and figure competition | 6.55× | Sports |
| DeviantArt | 4.82× | Internet & Social Media |
| Female bodybuilding | 6.23× | Sports |
| Expensive Taste | 2.65× | Business & Career |
| Luxury yacht | 3.1× | Travel & Leisure |
| Home business | 3.95× | Business & Career |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Gymshark | 2.62× | Sports |
| Mango | 3.56× | Shopping |
| Manchester City F.C. | 1.62× | Sports |
| Purchase discount | 3.22× | Shopping |
| Personal trainer | 2.21× | Sports |
| TUI | 1.53× | Travel & Leisure |
| CrossFit | 2.47× | Sports |
| Rugby union | 1.55× | Sports |
| COS | 2.78× | Shopping |
| Chelsea F.C. | 1.79× | Sports |
| Sports nutrition | 3.49× | Food & Beverages |
| Gymnastics | 2.09× | Sports |
| Tax refund | 2.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Indulgence | JOY | 1.35 |
| Sports Activity | POWER | 1.34 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
See Strength training audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Strength training have in United Kingdom?
Strength training has an estimated audience of 10,316,272 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Strength training fans?
51.8% of Strength training fans are female, 48.2% are male, with an average age of 41.8 years.
Which brands do Strength training fans like most?
Strength training fans show strongest brand affinity for Fitness and figure competition (6.55×), DeviantArt (4.82×), and Female bodybuilding (6.23×) over the country average.
Where do Strength training fans live in United Kingdom?
Strength training fans in United Kingdom are most concentrated in England (reach 7,737,205), South East (reach 1,418,339), and Yorkshire and the Humber (reach 1,105,624). These three regions account for the largest share of the active audience.
What other brands do Strength training fans also like?
Beyond Strength training itself, the audience over-indexes on DeviantArt (4.82×), Female bodybuilding (6.23×), Expensive Taste (2.65×), and Luxury yacht (3.1×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.