A data profile of the people who buy, follow and care about MyFitnessPal in United Kingdom — modelled from more than twelve digital signal sources. MyFitnessPal has an estimated audience of 3,190,634 people in United Kingdom.
The average MyFitnessPal fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Mounjaro, Self care, Health & wellness, with strongest over-indexing on Mounjaro (4.55× the country average).
Demographically, the MyFitnessPal audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical MyFitnessPal fan in United Kingdom is more female, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Mounjaro.
The key figures that characterise the MyFitnessPal profile in United Kingdom.
64.9% are female, 35.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 42.3 |
| Estimated audience size | 3,190,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide MyFitnessPal audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.9% |
| Japan | 5.2% |
Where the MyFitnessPal audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.34× | |
| 02 | East Midlands | ~300K | 1.25× | |
| 03 | Northern Ireland | ~100K | 1.24× | |
| 04 | South West | ~300K | 1.15× | |
| 05 | Scotland | ~300K | 1.07× | |
| 06 | South East | ~400K | 1.03× | |
| 07 | East of England | ~300K | 1.00× | |
| 08 | Greater London | ~400K | 0.91× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | North East | ~100K | 0.91× | |
| 11 | England | ~2.5M | 0.77× | |
| 12 | Yorkshire and the Humber | ~200K | 0.76× | |
| 13 | West Midlands | ~90K | 0.64× |
The strongest cross-interests of the MyFitnessPal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgin Active | Health | 6.09× | ||
| 02 | High-intensity interval training | Sports | 5.06× | ||
| 03 | Wine & Spirits | Food & Beverages | 4.89× | ||
| 04 | Mounjaro | Health | 4.55× | ||
| 05 | Aerobic exercise | Sports | 3.80× | ||
| 06 | Muscle & Fitness | Sports | 3.68× | ||
| 07 | Self care | Health | 3.67× | ||
| 08 | Healthy habits | Health | 3.56× | ||
| 09 | Men's Fitness | Sports | 3.53× | ||
| 10 | Moneysupermarket.com | Business & Career | 3.37× | ||
| 11 | Gymshark | Sports | 3.11× | ||
| 12 | Sports equipment | Sports | 2.65× | ||
| 13 | Health & wellness | Health | 2.55× | ||
| 14 | Newcast | Business & Career | 2.53× | ||
| 15 | Local food | Food & Beverages | 2.48× | ||
| 16 | Strength training | Sports | 2.30× | ||
| 17 | Weight training | Sports | 2.24× | ||
| 18 | Beverages | Food & Beverages | 1.65× | ||
| 19 | John Lewis (department store) | Shopping | 1.65× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.90× | |
| Design Affinity | PREMIUM | 1.70× | |
| Luxury Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Community Orientation | OPEN | 0.97× | |
| Patriotism | CONSERVATISM | 0.97× |
MyFitnessPal has an estimated audience of 3,190,634 people in United Kingdom, concentrated in England and North West.
64.9% of MyFitnessPal fans are female, 35.1% are male, with an average age of 42.3 years.
MyFitnessPal fans show strongest brand affinity for Mounjaro (4.55×), Self care (3.67×), and Health & wellness (2.55×) over the country average.
MyFitnessPal fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond MyFitnessPal itself, the audience over-indexes on Self care (3.67×), Health & wellness (2.55×), Men's Fitness (3.53×), and Virgin Active (6.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for MyFitnessPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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