Newcast Audience in United Kingdom
Newcast has an estimated audience of 10,258,137 people in United Kingdom. 63.7% are female, 36.3% are male, average age 37.8. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Newcast audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of Newcast fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.8 |
| Estimated audience size | 10,258,137 |
Audience persona
The typical Newcast fan in United Kingdom is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sports nutrition.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Dailymotion | 10.16× | Movies & TV |
| Do it yourself (DIY) | 3.09× | Home & Garden |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Natural skin care | 3.85× | Beauty & Wellness |
| Local food | 3.07× | Food & Beverages |
| Solar thermal energy | 15.46× | Home & Garden |
| Art exhibition | 3.45× | Arts & Culture |
| Luxury real estate | 3.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.44 |
| LGBTQ+ Identity | OPEN | 2.36 |
| Luxury Orientation | PREMIUM | 2.12 |
| Design Affinity | PREMIUM | 2.11 |
| Risk Appetite | THRILL | 2.02 |
| DIY Mentality | THRILL | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.4% |
| Brazil | 14.1% |
| United States | 9.7% |
See Newcast audiences in other countries
More News audiences in United Kingdom
- BBC Online (486,903)
- NewsNow (485,435)
- The Huffington Post (390,103)
- Spiegel Online (79,820)
- CBS Sunday Morning (49,514)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.