A data profile of the people who buy, follow and care about Newcast in United Kingdom — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 10,571,498 people in United Kingdom.
Newcast has an estimated audience of 10,571,498 people in United Kingdom. 63.7% are female, 36.3% are male, average age 37.8. Top brand affinities: Do it yourself (DIY), Dailymotion, Local food, Natural skin care, Digital printing.
Top brand affinities include Do it yourself (DIY), Dailymotion, Local food, with strongest over-indexing on Do it yourself (DIY) (2.32× the country average).
Demographically, the Newcast audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
The typical Newcast fan in United Kingdom is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Newcast profile in United Kingdom.
63.7% are female, 36.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.8 |
| Estimated audience size | 10,571,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Newcast audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital printing | Arts & Culture | 7.98× | ||
| 02 | Dailymotion | Movies & TV | 6.66× | ||
| 03 | Natural skin care | Beauty & Wellness | 3.17× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 3.07× | ||
| 05 | Fast casual restaurants | Food & Beverages | 3.06× | ||
| 06 | Art exhibition | Arts & Culture | 3.02× | ||
| 07 | Luxury real estate | Business & Career | 3.02× | ||
| 08 | Sephora | Shopping | 2.88× | ||
| 09 | Local food | Food & Beverages | 2.66× | ||
| 10 | Museum | Arts & Culture | 2.36× | ||
| 11 | Louis Vuitton | Fashion & Accessoires | 2.36× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.32× | ||
| 13 | Innovation | Business & Career | 2.32× | ||
| 14 | Department store | Shopping | 2.31× | ||
| 15 | Etsy | Fashion & Accessoires | 2.25× | ||
| 16 | Fine art | Business & Career | 2.20× | ||
| 17 | Contemporary art | Arts & Culture | 2.09× | ||
| 18 | Hair care | Beauty & Wellness | 1.96× | ||
| 19 | Donald Trump | Politics & Society | 1.87× | ||
| 20 | Superman | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.98× | |
| Risk Appetite | THRILL | 1.98× | |
| Design Affinity | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.92× | |
| Creativity | OPEN | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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