A data profile of the people who buy, follow and care about Newcast in Brazil — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 5,692,948 people in Brazil.
Newcast has an estimated audience of 5,692,948 people in Brazil. 51.7% are female, 48.3% are male, average age 31.3. Top brand affinities: Ludwig van Beethoven, Dropbox (service), Esporte Clube Bahia, Fortaleza Esporte Clube, Web Summit.
Top brand affinities include Ludwig van Beethoven, Dropbox (service), Esporte Clube Bahia, with strongest over-indexing on Ludwig van Beethoven (20× the country average).
Demographically, the Newcast audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Newcast fan in Brazil is balanced, around 31.3 years old, with strong Community Orientation tendencies and a notable affinity for Ludwig van Beethoven.
The key figures that characterise the Newcast profile in Brazil.
51.7% are female, 48.3% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 31.3 |
| Estimated audience size | 5,692,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Newcast audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web Summit | Technology & Electronics | 33.59× | ||
| 02 | Ludwig van Beethoven | Music & Radio | 20.00× | ||
| 03 | Johann Sebastian Bach | Music & Radio | 13.65× | ||
| 04 | John Wick 2 | Movies & TV | 6.94× | ||
| 05 | Louvre | Travel & Leisure | 6.91× | ||
| 06 | Dropbox (service) | Technology & Electronics | 6.51× | ||
| 07 | DocuSign | Technology & Electronics | 4.84× | ||
| 08 | Tom Hardy | Movies & TV | 3.75× | ||
| 09 | Hardware store | Home & Garden | 3.28× | ||
| 10 | Bossa nova | Music & Radio | 2.34× | ||
| 11 | Tom Cruise | Movies & TV | 2.28× | ||
| 12 | Wattpad | Internet & Social Media | 2.21× | ||
| 13 | Trello | Internet & Social Media | 2.15× | ||
| 14 | Goiás Esporte Clube | Sports | 2.10× | ||
| 15 | Spanish language | Politics & Society | 2.02× | ||
| 16 | Esporte Clube Bahia | Sports | 1.88× | ||
| 17 | GitHub | Internet & Social Media | 1.75× | ||
| 18 | Fortaleza Esporte Clube | Sports | 1.72× | ||
| 19 | Ceará Sporting Club | Sports | 1.60× | ||
| 20 | Innovation | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.07× | |
| Career Orientation | POWER | 2.07× | |
| Early Adopter Mentality | POWER | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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