Newcast Audience in United States
Newcast has an estimated audience of 3,893,538 people in United States. 57.7% are female, 42.3% are male, average age 37.2. Top brand affinities: Keene, New Hampshire, Bank account, Governor of Michigan, Home equity, Natural rubber.
Top brand affinities include Keene, New Hampshire, Bank account, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (338.09× the country average). Demographically, the Newcast audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of Newcast fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 37.2 |
| Estimated audience size | 3,893,538 |
Audience persona
The typical Newcast fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 338.09× | Travel & Leisure |
| Bank account | 2.72× | Business & Career |
| Governor of Michigan | 7.17× | Politics & Society |
| Home equity | 1.77× | Home & Garden |
| Natural rubber | 1.66× | Cars & Mobility |
| Goop | 4.08× | Internet & Social Media |
| Nationality | 1.55× | Politics & Society |
| Wok | 4.68× | Food & Beverages |
| Vocal harmony | 3.17× | Music & Radio |
| Grinch | 2.77× | Movies & TV |
| Hibachi | 5.2× | Food & Beverages |
| Google Home | 3.81× | Technology & Electronics |
| headspace | 5.29× | Health |
| Cherish (group) | 6.05× | Music & Radio |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Staycation | 1.79× | Home & Garden |
| Fairy godmother | 4.01× | Literature |
| Grace Slick | 4.6× | Music & Radio |
| JDSU | 1.52× | Business & Career |
| Acoustic music | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.43 |
| LGBTQ+ Identity | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.4% |
| Brazil | 14.1% |
| United States | 9.7% |
See Newcast audiences in other countries
More News audiences in United States
- The Huffington Post (11,303,402)
- David Muir (2,245,160)
- CBS Sunday Morning (1,980,973)
- Report (Italian news television show) (1,510,432)
- Dateline (1,067,587)
How to read this data
Audience size is the estimated number of people in United States who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.