Newcast Audience in Germany
A data profile of the people who buy, follow and care about Newcast in Germany — modelled from more than twelve digital signal sources. Newcast has an estimated audience of 1,566,913 people in Germany.
The average Newcast fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include CeBIT, Paul Schockemöhle, Robert Redford, with strongest over-indexing on CeBIT (47.96× the country average).
Demographically, the Newcast audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Newcast fan in Germany is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for CeBIT.
At a glance
The key figures that characterise the Newcast profile in Germany.
Search interest · 12-month trend
Audience demographics of Newcast
52.7% are female, 47.3% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.0 |
| Estimated audience size | 1,566,913 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Newcast audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 23.7% |
| Brazil | 12.7% |
| United States | 10.4% |
Geography
Where the Newcast audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 1.24× | |
| 02 | Bremen | ~20K | 1.22× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.16× | |
| 04 | Hamburg | ~40K | 1.13× | |
| 05 | Niedersachsen | ~200K | 1.10× | |
| 06 | Hessen | ~100K | 1.10× | |
| 07 | Berlin | ~70K | 1.05× | |
| 08 | Bayern | ~200K | 1.00× | |
| 09 | Schleswig-Holstein | ~50K | 0.97× | |
| 10 | Saarland | ~20K | 0.97× | |
| 11 | Rheinland-Pfalz | ~70K | 0.95× | |
| 12 | Sachsen | ~70K | 0.90× | |
| 13 | Brandenburg | ~40K | 0.84× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.84× | |
| 15 | Sachsen-Anhalt | ~30K | 0.78× | |
| 16 | Thüringen | ~30K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Newcast audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CeBIT | Technology & Electronics | 47.96× | ||
| 02 | Paul Schockemöhle | Sports | 9.73× | ||
| 03 | Krefeld Pinguine | Sports | 8.47× | ||
| 04 | Chess.com | Sports | 6.27× | ||
| 05 | PGA Championship | Sports | 4.72× | ||
| 06 | Adventure park | Kids & Family | 4.06× | ||
| 07 | Motorboat | Cars & Mobility | 3.61× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 3.42× | ||
| 09 | Robert Redford | Movies & TV | 2.94× | ||
| 10 | Hugendubel | Shopping | 2.10× | ||
| 11 | Public transport | Cars & Mobility | 2.08× | ||
| 12 | Michael Schumacher | Sports | 1.93× | ||
| 13 | Garden centre | Home & Garden | 1.87× | ||
| 14 | French Bulldog | Pets & Animals | 1.81× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.74× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.68× | ||
| 17 | Innovation | Business & Career | 1.66× | ||
| 18 | Aral AG | Cars & Mobility | 1.64× | ||
| 19 | Musical instrument | Music & Radio | 1.59× | ||
| 20 | Postbank | Business & Career | 1.54× |
Personality of the Newcast audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.03× | |
| Travelling | THRILL | 1.44× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Frequently asked questions
How many fans does Newcast have in Germany?
Newcast has an estimated audience of 1,566,913 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Newcast fans?
52.7% of Newcast fans are female, 47.3% are male, with an average age of 40.0 years.
Which brands do Newcast fans like most?
Newcast fans show strongest brand affinity for CeBIT (47.96×), Paul Schockemöhle (9.73×), and Robert Redford (2.94×) over the country average.
Where do Newcast fans live in Germany?
Newcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Newcast fans also like?
Beyond Newcast itself, the audience over-indexes on Paul Schockemöhle (9.73×), Robert Redford (2.94×), Hugendubel (2.1×), and Krefeld Pinguine (8.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
See Newcast audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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