Newcast Audience in Germany
Newcast has an estimated audience of 1,282,788 people in Germany. 58.7% are female, 41.3% are male, average age 36.0. Top brand affinities: CAC 40, Business English, Nurse education, Cachorro, Building insulation.
Top brand affinities include CAC 40, Business English, Nurse education, with strongest over-indexing on CAC 40 (1.61× the country average). Demographically, the Newcast audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of Newcast fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.0 |
| Estimated audience size | 1,282,788 |
Audience persona
The typical Newcast fan in Germany is more female, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.61× | Business & Career |
| Business English | 1.97× | Business & Career |
| Nurse education | 1.66× | Kids & Family |
| Cachorro | 2.18× | Pets & Animals |
| Building insulation | 2.65× | Home & Garden |
| Goop | 4.63× | Internet & Social Media |
| Bank account | 1.75× | Business & Career |
| Sixx | 1.8× | Movies & TV |
| Home Delivery | 1.55× | Food & Beverages |
| JDSU | 1.81× | Business & Career |
| Loincloth | 1.57× | Fashion & Accessoires |
| Cosenza Calcio | 8.47× | Sports |
| Alaska | 1.78× | Travel & Leisure |
| Golem | 1.58× | Technology & Electronics |
| Carrie (novel) | 2.76× | Literature |
| Boracay | 3.26× | Travel & Leisure |
| Eco Friendly Living | 1.77× | Home & Garden |
| Jason Clarke (actor) | 2.12× | Movies & TV |
| Esra Erol | 2.34× | Movies & TV |
| Information sensitivity | 2.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Design Affinity | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.55 |
| Travelling | THRILL | 1.47 |
| Sports Activity | POWER | 1.43 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.4% |
| Brazil | 14.1% |
| United States | 9.7% |
See Newcast audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.