Chess.com Audience in Germany
Chess.com has an estimated audience of 478,012 people in Germany. 28.9% are female, 71.1% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Computer chess, The Outsiders, Chess club, Chess (musical), World Chess Championship.
The average Chess.com fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Computer chess, The Outsiders, Chess club, with strongest over-indexing on Computer chess (560.53× the country average). Demographically, the Chess.com audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Chess
Demographics of Chess.com fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 28.7 |
| Estimated audience size | 478,012 |
Audience persona
The typical Chess.com fan in Germany is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Computer chess.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,151 | 1.12× |
| Bayern | 98,478 | 1.28× |
| Baden-Württemberg | 85,430 | 1.31× |
| Niedersachsen | 45,930 | 0.99× |
| Hessen | 39,558 | 1.09× |
| Rheinland-Pfalz | 29,452 | 1.23× |
| Berlin | 24,393 | 1.14× |
| Sachsen | 19,882 | 0.85× |
| Schleswig-Holstein | 18,379 | 1.07× |
| Hamburg | 13,783 | 1.28× |
| Brandenburg | 13,424 | 0.91× |
| Thüringen | 10,080 | 0.83× |
| Sachsen-Anhalt | 7,174 | 0.58× |
| Saarland | 4,994 | 0.85× |
| Mecklenburg-Vorpommern | 4,441 | 0.49× |
| Bremen | 4,079 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Computer chess | 560.53× | Games |
| The Outsiders | 401.52× | Movies & TV |
| Chess club | 407.79× | Sports |
| Chess (musical) | 191.17× | Music & Radio |
| World Chess Championship | 245.66× | Sports |
| Chess | 66.81× | Sports |
| Vincent Keymer | 121.52× | Sports |
| Magnus Carlsen | 52.09× | Sports |
| Squat (exercise) | 20× | Sports |
| Arnold Schwarzenegger | 20× | Movies & TV |
| Joan Collins | 34.53× | Fashion & Accessoires |
| Goldie Hawn | 21.74× | Movies & TV |
| Professional bodybuilding | 20× | Sports |
| Personal trainer | 8.8× | Sports |
| Backgammon | 51× | Games |
| Dumbbell | 20× | Sports |
| Ronnie Coleman | 20× | Sports |
| Exercise equipment | 13.66× | Sports |
| Alireza Firouzja | 121.52× | Sports |
| Bodyweight exercise | 12.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Career Orientation | POWER | 1.6 |
| Urban Lifestyle | OPEN | 1.56 |
| Sustainability | BALANCE | 1.55 |
| Social Media Usage | JOY | 1.38 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.3% |
| United States | 11.0% |
| France | 7.5% |
See Chess.com audiences in other countries
More Chess audiences in Germany
- Magnus Carlsen (609,032)
- Vincent Keymer (221,863)
- Bobby Fischer (209,099)
- Vladimir Kramnik (62,722)
- Judit Polgár (60,711)
Frequently asked questions
How many fans does Chess.com have in Germany?
Chess.com has an estimated audience of 478,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chess.com fans?
28.9% of Chess.com fans are female, 71.1% are male, with an average age of 28.7 years.
Which brands do Chess.com fans like most?
Chess.com fans show strongest brand affinity for Computer chess (560.53×), The Outsiders (401.52×), and Chess club (407.79×) over the country average.
Where do Chess.com fans live in Germany?
Chess.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,151), Bayern (reach 98,478), and Baden-Württemberg (reach 85,430). These three regions account for the largest share of the active audience.
What other brands do Chess.com fans also like?
Beyond Chess.com itself, the audience over-indexes on The Outsiders (401.52×), Chess club (407.79×), Chess (musical) (191.17×), and World Chess Championship (245.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chess.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.