Chess.com Audience in Germany
A data profile of the people who buy, follow and care about Chess.com in Germany — modelled from more than twelve digital signal sources. Chess.com has an estimated audience of 494,574 people in Germany.
The average Chess.com fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Computer chess, The Outsiders, Chess club, with strongest over-indexing on Computer chess (560.53× the country average).
Demographically, the Chess.com audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chess.com fan in Germany is more male, around 28.7 years old, with strong Need for Security tendencies and a notable affinity for Computer chess.
At a glance
The key figures that characterise the Chess.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Chess.com
28.9% are female, 71.1% are male, average age 28.7.
Gender split
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 28.7 |
| Estimated audience size | 494,574 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 21% | |
| 30-39 | 11% | |
| 40-49 | 9% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Chess.com audience comes from Germany.
| Country | Share |
|---|---|
| India | 16.0% |
| United States | 11.8% |
| France | 6.3% |
Geography
Where the Chess.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~30K | 1.27× | |
| 02 | Bayern | ~100K | 1.26× | |
| 03 | Baden-Württemberg | ~80K | 1.23× | |
| 04 | Hamburg | ~10K | 1.16× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.11× | |
| 06 | Bremen | ~4K | 1.10× | |
| 07 | Hessen | ~40K | 1.08× | |
| 08 | Berlin | ~20K | 1.08× | |
| 09 | Schleswig-Holstein | ~20K | 1.00× | |
| 10 | Saarland | ~6K | 0.97× | |
| 11 | Niedersachsen | ~40K | 0.95× | |
| 12 | Sachsen | ~20K | 0.90× | |
| 13 | Brandenburg | ~10K | 0.89× | |
| 14 | Thüringen | ~10K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.69× | |
| 16 | Sachsen-Anhalt | ~8K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chess.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer chess | Games | 560.53× | ||
| 02 | Chess club | Sports | 407.79× | ||
| 03 | The Outsiders | Movies & TV | 401.52× | ||
| 04 | World Chess Championship | Sports | 245.66× | ||
| 05 | Chess (musical) | Music & Radio | 191.17× | ||
| 06 | Vincent Keymer | Sports | 121.52× | ||
| 07 | Alireza Firouzja | Sports | 121.52× | ||
| 08 | Chess | Sports | 66.81× | ||
| 09 | Magnus Carlsen | Sports | 52.09× | ||
| 10 | Backgammon | Games | 51.00× | ||
| 11 | Joan Collins | Fashion & Accessoires | 34.53× | ||
| 12 | Goldie Hawn | Movies & TV | 21.74× | ||
| 13 | Squat (exercise) | Sports | 20.00× | ||
| 14 | Arnold Schwarzenegger | Movies & TV | 20.00× | ||
| 15 | Professional bodybuilding | Sports | 20.00× | ||
| 16 | Dumbbell | Sports | 20.00× | ||
| 17 | Ronnie Coleman | Sports | 20.00× | ||
| 18 | Atlas | Music & Radio | 14.57× | ||
| 19 | Exercise equipment | Sports | 13.66× | ||
| 20 | Personal trainer | Sports | 8.80× |
Personality of the Chess.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.77× | |
| Family Orientation | CONSERVATISM | 0.77× |
Frequently asked questions
How many fans does Chess.com have in Germany?
Chess.com has an estimated audience of 494,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chess.com fans?
28.9% of Chess.com fans are female, 71.1% are male, with an average age of 28.7 years.
Which brands do Chess.com fans like most?
Chess.com fans show strongest brand affinity for Computer chess (560.53×), The Outsiders (401.52×), and Chess club (407.79×) over the country average.
Where do Chess.com fans live in Germany?
Chess.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Chess.com fans also like?
Beyond Chess.com itself, the audience over-indexes on The Outsiders (401.52×), Chess club (407.79×), Chess (musical) (191.17×), and World Chess Championship (245.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Chess.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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