Squat (exercise) Audience in Germany
Squat (exercise) has an estimated audience of 2,827,515 people in Germany. 51.7% are female, 48.3% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Female bodybuilding, Anna Lewandowska, Fitness and figure competition, Chess.com, Natural foods.
The average Squat (exercise) fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Female bodybuilding, Anna Lewandowska, Fitness and figure competition, with strongest over-indexing on Female bodybuilding (9.5× the country average). Demographically, the Squat (exercise) audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Squat (exercise) fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.0 |
| Estimated audience size | 2,827,515 |
Audience persona
The typical Squat (exercise) fan in Germany is balanced, around 34.0 years old, with strong Sports Activity tendencies and a notable affinity for Female bodybuilding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 713,476 | 1.15× |
| Bayern | 523,644 | 1.15× |
| Baden-Württemberg | 437,061 | 1.13× |
| Niedersachsen | 272,545 | 0.99× |
| Hessen | 260,684 | 1.21× |
| Berlin | 154,387 | 1.22× |
| Rheinland-Pfalz | 138,692 | 0.98× |
| Sachsen | 128,621 | 0.93× |
| Schleswig-Holstein | 95,132 | 0.94× |
| Brandenburg | 82,385 | 0.94× |
| Hamburg | 71,377 | 1.12× |
| Sachsen-Anhalt | 59,640 | 0.81× |
| Thüringen | 57,873 | 0.8× |
| Mecklenburg-Vorpommern | 43,282 | 0.8× |
| Saarland | 29,796 | 0.86× |
| Bremen | 23,240 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Female bodybuilding | 9.5× | Sports |
| Anna Lewandowska | 38.22× | Sports |
| Fitness and figure competition | 6.94× | Sports |
| Chess.com | 20× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Livemusic | 3.77× | Music & Radio |
| Fitness First | 5.87× | Sports |
| Gymshark | 5.63× | Sports |
| Ariana Grande | 5.06× | Music & Radio |
| Telewizja Polska | 20× | Movies & TV |
| Aerobics | 4.19× | Sports |
| Spiegel Online | 1.89× | News |
| Quincy Jones | 20× | Music & Radio |
| Vegetable Gardening | 4.75× | Food & Beverages |
| Energy bar | 4.6× | Food & Beverages |
| Treadmill | 4.95× | Sports |
| Batman | 1.96× | Movies & TV |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| House music | 2.12× | Music & Radio |
| Superman | 2.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.41 |
| Mindfulness | BALANCE | 1.38 |
| Sustainability | BALANCE | 1.35 |
| Travelling | THRILL | 1.32 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 11.3% |
| Germany | 6.4% |
See Squat (exercise) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Squat (exercise) have in Germany?
Squat (exercise) has an estimated audience of 2,827,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Squat (exercise) fans?
51.7% of Squat (exercise) fans are female, 48.3% are male, with an average age of 34.0 years.
Which brands do Squat (exercise) fans like most?
Squat (exercise) fans show strongest brand affinity for Female bodybuilding (9.5×), Anna Lewandowska (38.22×), and Fitness and figure competition (6.94×) over the country average.
Where do Squat (exercise) fans live in Germany?
Squat (exercise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 713,476), Bayern (reach 523,644), and Baden-Württemberg (reach 437,061). These three regions account for the largest share of the active audience.
What other brands do Squat (exercise) fans also like?
Beyond Squat (exercise) itself, the audience over-indexes on Anna Lewandowska (38.22×), Fitness and figure competition (6.94×), Chess.com (20×), and Natural foods (5.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Squat (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.