Rascasse Audience Intelligence

Gazeta Wyborcza Audience in Germany

A data profile of the people who buy, follow and care about Gazeta Wyborcza in Germany — modelled from more than twelve digital signal sources. Gazeta Wyborcza has an estimated audience of 380,863 people in Germany.

#80among Newspaper in Germany#484among Website / Newspaper / Magazine in Germany#169in News

The average Gazeta Wyborcza fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onet.pl, M jak miłość, Barclays, with strongest over-indexing on Onet.pl (75.55× the country average).

Demographically, the Gazeta Wyborcza audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gazeta Wyborcza fan in Germany is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Onet.pl.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gazeta Wyborcza profile in Germany.

Audience size
381K
in Germany
Gender
62.7%♀
37.3% male
Age
42.4
average years
Country rank
#14573
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gazeta Wyborcza

62.7% are female, 37.3% are male, average age 42.4.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Gazeta Wyborcza audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age42.4
Estimated audience size380,863
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Gazeta Wyborcza audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3924%
40-4926%
50+23%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Gazeta Wyborcza audience comes from Germany.

Worldwide audience distribution share by country for Gazeta Wyborcza
CountryShare
Poland82.7%
Germany5.8%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gazeta Wyborcza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gazeta Wyborcza fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.92×
02Berlin~30K1.60×
03Hamburg~10K1.56×
04Nordrhein-Westfalen~100K1.49×
05Schleswig-Holstein~20K1.39×
06Bremen~4K1.13×
07Niedersachsen~40K1.06×
08Bayern~60K0.91×
09Rheinland-Pfalz~20K0.87×
10Baden-Württemberg~50K0.86×
11Hessen~30K0.85×
12Brandenburg~10K0.82×
13Sachsen~10K0.73×
14Sachsen-Anhalt~5K0.49×
15Mecklenburg-Vorpommern~4K0.48×
16Thüringen~5K0.45×
Fig. 06

Affinity by region

Affinity by region — Gazeta Wyborcza, Germany
0.45×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gazeta Wyborcza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gazeta Wyborcza audience
#·InterestCategoryAffinity×
01Dawid PodsiadłoMusic & Radio454.50×
02Orange Warsaw FestivalMusic & Radio450.98×
03Dzień Dobry TVNMovies & TV336.50×
04sanahMusic & Radio264.37×
05Ralph KaminskiMusic & Radio256.41×
06Radio EskaMusic & Radio234.17×
07M jak miłośćMovies & TV228.61×
08Cyfrowy PolsatMovies & TV210.15×
09PFC CSKA MoscowSports171.34×
10LOT Polish AirlinesTravel & Leisure164.19×
11BarclaysBusiness & Career98.50×
12Halifax (United Kingdom bank)Business & Career91.18×
13Onet.plNews75.55×
14CNBCMovies & TV58.67×
15Le MondeNews43.32×
16Fox News ChannelMovies & TV43.01×
17Hanseatic BankBusiness & Career33.59×
18CurtainHome & Garden20.00×
19Squat (exercise)Sports20.00×
20Push-upSports14.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gazeta Wyborcza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gazeta Wyborcza audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.55×
Family OrientationCONSERVATISM1.68×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gazeta Wyborcza audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
TraditionCONSERVATISM0.77×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gazeta Wyborcza have in Germany?

Gazeta Wyborcza has an estimated audience of 380,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gazeta Wyborcza fans?

62.7% of Gazeta Wyborcza fans are female, 37.3% are male, with an average age of 42.4 years.

03

Which brands do Gazeta Wyborcza fans like most?

Gazeta Wyborcza fans show strongest brand affinity for Onet.pl (75.55×), M jak miłość (228.61×), and Barclays (98.5×) over the country average.

04

Where do Gazeta Wyborcza fans live in Germany?

Gazeta Wyborcza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gazeta Wyborcza fans also like?

Beyond Gazeta Wyborcza itself, the audience over-indexes on M jak miłość (228.61×), Barclays (98.5×), Dzień Dobry TVN (336.5×), and Cyfrowy Polsat (210.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Gazeta Wyborcza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gazeta Wyborcza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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