Gazeta Wyborcza Audience in Germany
Gazeta Wyborcza has an estimated audience of 398,749 people in Germany. 62.7% are female, 37.3% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Onet.pl, Barclays, Dzień Dobry TVN, Cyfrowy Polsat, PFC CSKA Moscow.
The average Gazeta Wyborcza fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Onet.pl, Barclays, Dzień Dobry TVN, with strongest over-indexing on Onet.pl (75.55× the country average). Demographically, the Gazeta Wyborcza audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Gazeta Wyborcza fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.4 |
| Estimated audience size | 398,749 |
Audience persona
The typical Gazeta Wyborcza fan in Germany is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,818 | 1.55× |
| Bayern | 55,895 | 0.87× |
| Baden-Württemberg | 45,892 | 0.84× |
| Niedersachsen | 40,712 | 1.05× |
| Berlin | 28,753 | 1.61× |
| Hessen | 25,430 | 0.84× |
| Schleswig-Holstein | 20,412 | 1.43× |
| Rheinland-Pfalz | 18,110 | 0.91× |
| Hamburg | 14,267 | 1.58× |
| Sachsen | 12,829 | 0.66× |
| Brandenburg | 10,414 | 0.84× |
| Saarland | 10,018 | 2.05× |
| Sachsen-Anhalt | 4,210 | 0.41× |
| Bremen | 3,130 | 0.92× |
| Mecklenburg-Vorpommern | 2,342 | 0.31× |
| Thüringen | 1,485 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 75.55× | News |
| Barclays | 98.5× | Business & Career |
| Dzień Dobry TVN | 336.5× | Movies & TV |
| Cyfrowy Polsat | 210.15× | Movies & TV |
| PFC CSKA Moscow | 171.34× | Sports |
| Dawid Podsiadło | 454.5× | Music & Radio |
| Radio Eska | 234.17× | Music & Radio |
| sanah | 264.37× | Music & Radio |
| LOT Polish Airlines | 164.19× | Travel & Leisure |
| Fox News Channel | 43.01× | Movies & TV |
| Orange Warsaw Festival | 450.98× | Music & Radio |
| Le Monde | 43.32× | News |
| Ralph Kaminski | 256.41× | Music & Radio |
| Hanseatic Bank | 33.59× | Business & Career |
| Curtain | 20× | Home & Garden |
| Squat (exercise) | 20× | Sports |
| CNBC | 58.67× | Movies & TV |
| Halifax (United Kingdom bank) | 91.18× | Business & Career |
| Push-up | 14.3× | Sports |
| Le Figaro | 35.24× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.06 |
| Sports Activity | POWER | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| Travelling | THRILL | 1.03 |
| Spirituality | BALANCE | 1.01 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 82.1% |
| Germany | 6.1% |
| United Kingdom | 2.2% |
See Gazeta Wyborcza audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Gazeta Wyborcza have in Germany?
Gazeta Wyborcza has an estimated audience of 398,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gazeta Wyborcza fans?
62.7% of Gazeta Wyborcza fans are female, 37.3% are male, with an average age of 42.4 years.
Which brands do Gazeta Wyborcza fans like most?
Gazeta Wyborcza fans show strongest brand affinity for Onet.pl (75.55×), Barclays (98.5×), and Dzień Dobry TVN (336.5×) over the country average.
Where do Gazeta Wyborcza fans live in Germany?
Gazeta Wyborcza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,818), Bayern (reach 55,895), and Baden-Württemberg (reach 45,892). These three regions account for the largest share of the active audience.
What other brands do Gazeta Wyborcza fans also like?
Beyond Gazeta Wyborcza itself, the audience over-indexes on Barclays (98.5×), Dzień Dobry TVN (336.5×), Cyfrowy Polsat (210.15×), and PFC CSKA Moscow (171.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gazeta Wyborcza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.