Hanseatic Bank Audience in Germany
Hanseatic Bank has an estimated audience of 1,059,823 people in Germany. 49.2% are female, 50.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, Cocktail, Antwone Fisher (film), Gett, Stradivarius.
The average Hanseatic Bank fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, Cocktail, Antwone Fisher (film), with strongest over-indexing on VfL Wolfsburg (6.6× the country average). Demographically, the Hanseatic Bank audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Hanseatic Bank fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.2 |
| Estimated audience size | 1,059,823 |
Audience persona
The typical Hanseatic Bank fan in Germany is balanced, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,291 | 0.96× |
| Bayern | 155,704 | 0.91× |
| Baden-Württemberg | 121,865 | 0.84× |
| Niedersachsen | 99,967 | 0.97× |
| Hessen | 80,722 | 1× |
| Schleswig-Holstein | 53,193 | 1.4× |
| Sachsen | 49,303 | 0.95× |
| Berlin | 48,468 | 1.02× |
| Rheinland-Pfalz | 43,835 | 0.83× |
| Hamburg | 40,449 | 1.69× |
| Brandenburg | 27,573 | 0.84× |
| Sachsen-Anhalt | 24,516 | 0.89× |
| Mecklenburg-Vorpommern | 23,258 | 1.15× |
| Thüringen | 21,896 | 0.81× |
| Saarland | 10,139 | 0.78× |
| Bremen | 8,698 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 6.6× | Sports |
| Cocktail | 2.25× | Food & Beverages |
| Antwone Fisher (film) | 33.44× | Movies & TV |
| Gett | 61.04× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| CAC 40 | 1.58× | Business & Career |
| Corfu (regional unit) | 3.37× | Travel & Leisure |
| Jacob Tremblay | 5× | Movies & TV |
| Home Delivery | 2.65× | Food & Beverages |
| Erobique | 10.95× | Music & Radio |
| The Knot (Website) | 7.99× | Kids & Family |
| South Asian cuisine | 5.51× | Food & Beverages |
| Snow White (Fables) | 1.69× | Literature |
| KLOS | 10.02× | Music & Radio |
| Peugeot 308 | 2.56× | Cars & Mobility |
| Killington, Vermont | 28.97× | Travel & Leisure |
| Food quality | 6.51× | Food & Beverages |
| Theocracy | 5.57× | Music & Radio |
| Staycation | 1.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 7.44 |
| Career Orientation | POWER | 1.33 |
| Sustainability | BALANCE | 1.31 |
| Travelling | THRILL | 1.19 |
| Convenience Orientation | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.7% |
| Spain | 0.6% |
| China | 0.6% |
See Hanseatic Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Hanseatic Bank have in Germany?
Hanseatic Bank has an estimated audience of 1,059,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hanseatic Bank fans?
49.2% of Hanseatic Bank fans are female, 50.8% are male, with an average age of 41.2 years.
Which brands do Hanseatic Bank fans like most?
Hanseatic Bank fans show strongest brand affinity for VfL Wolfsburg (6.6×), Cocktail (2.25×), and Antwone Fisher (film) (33.44×) over the country average.
Where do Hanseatic Bank fans live in Germany?
Hanseatic Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,291), Bayern (reach 155,704), and Baden-Württemberg (reach 121,865). These three regions account for the largest share of the active audience.
What other brands do Hanseatic Bank fans also like?
Beyond Hanseatic Bank itself, the audience over-indexes on Cocktail (2.25×), Antwone Fisher (film) (33.44×), Gett (61.04×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hanseatic Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.