Rascasse Audience Intelligence

Hanseatic Bank Target Market in Germany

A data profile of the people who buy, follow and care about Hanseatic Bank in Germany — modelled from more than twelve digital signal sources. Hanseatic Bank has an estimated audience of 1,094,424 people in Germany.

#21among Bank in Germany#787among Brand in Germany#540in Business & Career

The average Hanseatic Bank fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barclays, Wirtualna Polska, Halifax (United Kingdom bank), with strongest over-indexing on Barclays (105.07× the country average).

Demographically, the Hanseatic Bank audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hanseatic Bank fan in Germany is more male, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Barclays.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanseatic Bank profile in Germany.

Audience size
1.1M
in Germany
Gender
43.2%♀
56.8% male
Age
40.6
average years
Country rank
#6020
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hanseatic Bank

43.2% are female, 56.8% are male, average age 40.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Hanseatic Bank audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age40.6
Estimated audience size1,094,424
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Hanseatic Bank audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Hanseatic Bank audience comes from Germany.

Worldwide audience distribution share by country for Hanseatic Bank
CountryShare
Germany93.9%
China0.6%
Spain0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanseatic Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hanseatic Bank customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K1.60×
02Schleswig-Holstein~50K1.42×
03Mecklenburg-Vorpommern~20K1.23×
04Bremen~9K1.00×
05Berlin~40K0.97×
06Nordrhein-Westfalen~200K0.95×
07Niedersachsen~100K0.95×
08Sachsen~50K0.95×
09Hessen~70K0.94×
10Sachsen-Anhalt~20K0.92×
11Bayern~100K0.89×
12Thüringen~20K0.88×
13Brandenburg~30K0.86×
14Baden-Württemberg~100K0.82×
15Rheinland-Pfalz~40K0.82×
16Saarland~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Hanseatic Bank, Germany
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanseatic Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanseatic Bank audience
#·InterestCategoryAffinity×
01Halifax (United Kingdom bank)Business & Career148.11×
02BarclaysBusiness & Career105.07×
03Charles BarkleySports64.84×
04Wirtualna PolskaNews58.89×
05SkrillBusiness & Career48.84×
06Charlie ParkerMusic & Radio40.71×
07Lloyds BankBusiness & Career34.28×
08Gazeta WyborczaNews33.59×
09Bank of AmericaBusiness & Career27.69×
10HSBCBusiness & Career25.00×
11Börse StuttgartBusiness & Career22.70×
12Discount cardShopping19.83×
13Rob SchneiderMovies & TV15.18×
14SparhandyTechnology & Electronics10.56×
15PostbankBusiness & Career6.64×
16NatureHome & Garden3.37×
17FamilyKids & Family2.93×
18VacationsTravel & Leisure2.64×
19CommerzbankBusiness & Career2.26×
20GermanyTravel & Leisure1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanseatic Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanseatic Bank audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.62×
Risk AppetiteTHRILL1.46×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanseatic Bank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Sports ActivityPOWER0.83×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hanseatic Bank's target market in Germany?

Hanseatic Bank's target market in Germany covers an estimated 1,094,424 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hanseatic Bank customers?

43.2% of the Hanseatic Bank audience are female, 56.8% are male, with an average age of 40.6 years.

03

Which brands do Hanseatic Bank fans like most?

Hanseatic Bank fans show strongest brand affinity for Barclays (105.07×), Wirtualna Polska (58.89×), and Halifax (United Kingdom bank) (148.11×) over the country average.

04

Where do Hanseatic Bank fans live in Germany?

Hanseatic Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hanseatic Bank fans also like?

Beyond Hanseatic Bank itself, the audience over-indexes on Wirtualna Polska (58.89×), Halifax (United Kingdom bank) (148.11×), Postbank (6.64×), and Gazeta Wyborcza (33.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Hanseatic Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hanseatic Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →