Barclays Audience in Germany
Barclays has an estimated audience of 1,087,648 people in Germany. 36.9% are female, 63.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hanseatic Bank, Debit MasterCard, Registered Retirement Savings Plan, The Carlyle Group, Morgan Stanley Wealth Management.
The average Barclays fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hanseatic Bank, Debit MasterCard, Registered Retirement Savings Plan, with strongest over-indexing on Hanseatic Bank (105.07× the country average). Demographically, the Barclays audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Barclays fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 40.7 |
| Estimated audience size | 1,087,648 |
Audience persona
The typical Barclays fan in Germany is more male, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Hanseatic Bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,308 | 1.15× |
| Bayern | 186,363 | 1.07× |
| Baden-Württemberg | 151,568 | 1.02× |
| Hessen | 99,415 | 1.2× |
| Niedersachsen | 98,080 | 0.93× |
| Rheinland-Pfalz | 57,159 | 1.05× |
| Berlin | 56,190 | 1.16× |
| Sachsen | 51,698 | 0.97× |
| Schleswig-Holstein | 39,588 | 1.01× |
| Brandenburg | 31,892 | 0.95× |
| Hamburg | 28,338 | 1.15× |
| Thüringen | 25,723 | 0.93× |
| Sachsen-Anhalt | 23,803 | 0.84× |
| Mecklenburg-Vorpommern | 16,479 | 0.79× |
| Saarland | 11,931 | 0.89× |
| Bremen | 8,291 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hanseatic Bank | 105.07× | Business & Career |
| Debit MasterCard | 268.91× | Business & Career |
| Registered Retirement Savings Plan | 155.12× | Business & Career |
| The Carlyle Group | 287.89× | Business & Career |
| Morgan Stanley Wealth Management | 382.71× | Business & Career |
| Degussa Bank | 129.71× | Business & Career |
| Term life insurance | 40.93× | Business & Career |
| Fiduciary | 141.16× | Business & Career |
| Commercial bank | 36.62× | Business & Career |
| Peter Hahn | 12.12× | Fashion & Accessoires |
| Debit card | 13.72× | Business & Career |
| Financial services | 5.41× | Business & Career |
| Retail banking | 11.89× | Business & Career |
| Chase | 55.56× | Business & Career |
| Hedge fund | 18.65× | Business & Career |
| Mark Zuckerberg | 14.79× | Business & Career |
| American Express | 9.77× | Business & Career |
| Berliner Volksbank | 6.9× | Business & Career |
| Gera | 24.52× | Travel & Leisure |
| Banking | 3.41× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.66 |
| Risk Appetite | THRILL | 1.62 |
| Sustainability | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.53 |
| Spirituality | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 55.8% |
| United States | 20.2% |
| Germany | 7.0% |
See Barclays audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Barclays have in Germany?
Barclays has an estimated audience of 1,087,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barclays fans?
36.9% of Barclays fans are female, 63.1% are male, with an average age of 40.7 years.
Which brands do Barclays fans like most?
Barclays fans show strongest brand affinity for Hanseatic Bank (105.07×), Debit MasterCard (268.91×), and Registered Retirement Savings Plan (155.12×) over the country average.
Where do Barclays fans live in Germany?
Barclays fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,308), Bayern (reach 186,363), and Baden-Württemberg (reach 151,568). These three regions account for the largest share of the active audience.
What other brands do Barclays fans also like?
Beyond Barclays itself, the audience over-indexes on Debit MasterCard (268.91×), Registered Retirement Savings Plan (155.12×), The Carlyle Group (287.89×), and Morgan Stanley Wealth Management (382.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barclays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.