Rascasse Audience Intelligence

Gera Audience in Germany

A data profile of the people who buy, follow and care about Gera in Germany — modelled from more than twelve digital signal sources. Gera has an estimated audience of 225,662 people in Germany.

#432among City in Germany#2070among POI in Germany#1729in Travel & Leisure

The average Gera fan in Germany is 37.5 years old, balanced, and lives primarily in Thüringen.

The audience is concentrated in Thüringen, Sachsen, Bayern.

Top brand affinities include Barclays, Wirtualna Polska, Lindsey Vonn, with strongest over-indexing on Barclays (24.52× the country average).

Demographically, the Gera audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gera fan in Germany is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Barclays.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gera profile in Germany.

Audience size
226K
in Germany
Gender
51.2%♀
48.8% male
Age
37.5
average years
Country rank
#21047
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gera fans

51.2% are female, 48.8% are male, average age 37.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Gera audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age37.5
Estimated audience size225,662
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Gera audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3923%
40-4922%
50+13%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Gera audience comes from Germany.

Worldwide audience distribution share by country for Gera
CountryShare
Germany47.6%
Japan13.2%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gera fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~60K9.87×
02Sachsen~20K1.62×
03Sachsen-Anhalt~8K1.35×
04Berlin~4K0.41×
05Brandenburg~3K0.39×
06Hessen~6K0.36×
07Mecklenburg-Vorpommern~1K0.34×
08Bayern~10K0.31×
09Bremen<1K0.28×
10Hamburg~1K0.25×
11Niedersachsen~5K0.24×
12Saarland<1K0.23×
13Nordrhein-Westfalen~10K0.22×
14Baden-Württemberg~7K0.22×
15Schleswig-Holstein~2K0.22×
16Rheinland-Pfalz~2K0.21×
Fig. 06

Affinity by region

Affinity by region — Gera, Germany
0.21×1.00×9.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gera audience
#·InterestCategoryAffinity×
01BarclaysBusiness & Career24.52×
02Wirtualna PolskaNews20.00×
03Gazeta WyborczaNews20.00×
04Lloyds BankBusiness & Career20.00×
05TrenitaliaCars & Mobility17.96×
06VuelingTravel & Leisure14.06×
07BetfairGames13.49×
08Mikaela ShiffrinSports11.24×
09Scandinavian AirlinesTravel & Leisure10.43×
10Lindsey VonnSports9.28×
11Börse StuttgartBusiness & Career8.69×
12FIS Alpine Ski World CupSports4.42×
13Sports bettingGames4.02×
14TipicoGames3.11×
15Tour de FranceSports3.10×
16Solar energyHome & Garden2.08×
17QVCMovies & TV1.96×
18NatureHome & Garden1.91×
19VacationsTravel & Leisure1.71×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gera audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
Community OrientationOPEN1.29×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gera audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gera have in Germany?

Gera has an estimated audience of 225,662 people in Germany, concentrated in Thüringen and Sachsen.

02

What is the gender split and age of Gera fans?

51.2% of Gera fans are female, 48.8% are male, with an average age of 37.5 years.

03

Which brands do Gera fans like most?

Gera fans show strongest brand affinity for Barclays (24.52×), Wirtualna Polska (20×), and Lindsey Vonn (9.28×) over the country average.

04

Where do Gera fans live in Germany?

Gera fans in Germany are most concentrated in Thüringen (reach ~60K), Sachsen (reach ~20K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Gera fans also like?

Beyond Gera itself, the audience over-indexes on Wirtualna Polska (20×), Lindsey Vonn (9.28×), Vueling (14.06×), and Gazeta Wyborcza (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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