Gera Audience in Germany
Gera has an estimated audience of 225,662 people in Germany. 51.2% are female, 48.8% are male, average age 37.5. Top regions: Thüringen, Sachsen, Nordrhein-Westfalen. Top brand affinities: Chalkidiki, Hawesko, Progressive rock, Staycation, KLIX (AM).
The average Gera fan in Germany is 37.5 years old, balanced, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Sachsen, Nordrhein-Westfalen. Top brand affinities include Chalkidiki, Hawesko, Progressive rock, with strongest over-indexing on Chalkidiki (11× the country average). Demographically, the Gera audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Gera fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.5 |
| Estimated audience size | 225,662 |
Audience persona
The typical Gera fan in Germany is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 52,998 | 9.22× |
| Sachsen | 18,199 | 1.64× |
| Nordrhein-Westfalen | 13,229 | 0.27× |
| Bayern | 13,035 | 0.36× |
| Baden-Württemberg | 8,007 | 0.26× |
| Hessen | 7,216 | 0.42× |
| Sachsen-Anhalt | 6,546 | 1.12× |
| Niedersachsen | 6,167 | 0.28× |
| Berlin | 5,057 | 0.5× |
| Brandenburg | 3,006 | 0.43× |
| Rheinland-Pfalz | 2,536 | 0.22× |
| Schleswig-Holstein | 1,959 | 0.24× |
| Mecklenburg-Vorpommern | 1,511 | 0.35× |
| Hamburg | 1,405 | 0.28× |
| Saarland | 482 | 0.17× |
| Bremen | 453 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 11× | Travel & Leisure |
| Hawesko | 4.8× | Food & Beverages |
| Progressive rock | 1.52× | Music & Radio |
| Staycation | 2.57× | Home & Garden |
| KLIX (AM) | 1.63× | Music & Radio |
| Home Delivery | 1.72× | Food & Beverages |
| Grinch | 1.51× | Movies & TV |
| Icon (magazine) | 1.54× | Arts & Culture |
| Jason Clarke (actor) | 2.78× | Movies & TV |
| Loincloth | 1.69× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.85× | Music & Radio |
| Khouribga | 10.58× | Travel & Leisure |
| Alaska | 1.94× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.47× | Music & Radio |
| Carrie (novel) | 2.91× | Literature |
| Kouros | 4.21× | Arts & Culture |
| Building insulation | 2.09× | Home & Garden |
| Oliver Kahn | 1.72× | Sports |
| Ho, Ghana | 2.01× | Travel & Leisure |
| Esra Erol | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| Travelling | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 1.04 |
| Need for Security | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 48.2% |
| Japan | 13.1% |
| United States | 9.1% |
See Gera audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Gera have in Germany?
Gera has an estimated audience of 225,662 people in Germany, concentrated in Thüringen and Sachsen.
What is the gender split and age of Gera fans?
51.2% of Gera fans are female, 48.8% are male, with an average age of 37.5 years.
Which brands do Gera fans like most?
Gera fans show strongest brand affinity for Chalkidiki (11×), Hawesko (4.8×), and Progressive rock (1.52×) over the country average.
Where do Gera fans live in Germany?
Gera fans in Germany are most concentrated in Thüringen (reach 52,998), Sachsen (reach 18,199), and Nordrhein-Westfalen (reach 13,229). These three regions account for the largest share of the active audience.
What other brands do Gera fans also like?
Beyond Gera itself, the audience over-indexes on Hawesko (4.8×), Progressive rock (1.52×), Staycation (2.57×), and KLIX (AM) (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.