Betfair Target Market in Germany
A data profile of the people who buy, follow and care about Betfair in Germany — modelled from more than twelve digital signal sources. Betfair has an estimated audience of 433,588 people in Germany.
The average Betfair fan in Germany is 41.3 years old, more male, and lives primarily in Hessen.
The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.
Top brand affinities include Bet365, Mobile gambling, Sportingbet, with strongest over-indexing on Bet365 (400.42× the country average).
Demographically, the Betfair audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Betfair fan in Germany is more male, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bet365.
At a glance
The key figures that characterise the Betfair profile in Germany.
Search interest · 12-month trend
Customer demographics of Betfair
27.1% are female, 72.9% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 41.3 |
| Estimated audience size | 433,588 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
Geography
Where the Betfair audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 9.60× | |
| 02 | Berlin | ~20K | 0.81× | |
| 03 | Bayern | ~50K | 0.78× | |
| 04 | Bremen | ~3K | 0.75× | |
| 05 | Saarland | ~4K | 0.71× | |
| 06 | Thüringen | ~7K | 0.66× | |
| 07 | Rheinland-Pfalz | ~10K | 0.65× | |
| 08 | Sachsen | ~10K | 0.64× | |
| 09 | Mecklenburg-Vorpommern | ~5K | 0.63× | |
| 10 | Sachsen-Anhalt | ~7K | 0.60× | |
| 11 | Hamburg | ~5K | 0.56× | |
| 12 | Brandenburg | ~7K | 0.55× | |
| 13 | Baden-Württemberg | ~30K | 0.54× | |
| 14 | Nordrhein-Westfalen | ~50K | 0.53× | |
| 15 | Schleswig-Holstein | ~8K | 0.51× | |
| 16 | Niedersachsen | ~20K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Betfair audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bet365 | Games | 400.42× | ||
| 02 | Mega Millions | Games | 250.96× | ||
| 03 | Goodgame | Games | 200.99× | ||
| 04 | Mobile gambling | Games | 171.59× | ||
| 05 | Sportingbet | Sports | 138.92× | ||
| 06 | Online bingo | Games | 138.46× | ||
| 07 | Practical shooting | Sports | 93.94× | ||
| 08 | Unibet | Games | 83.00× | ||
| 09 | Betsson | Games | 63.82× | ||
| 10 | Bet-at-home.com | Games | 55.26× | ||
| 11 | Neo.bet | Games | 55.26× | ||
| 12 | Online casino | Games | 53.71× | ||
| 13 | Lotto24 | Games | 37.51× | ||
| 14 | Betano | Games | 33.91× | ||
| 15 | Sports betting | Games | 33.91× | ||
| 16 | Interwetten | Games | 33.62× | ||
| 17 | Tipico | Games | 33.34× | ||
| 18 | StarGames | Games | 31.04× | ||
| 19 | TipWin | Games | 30.98× | ||
| 20 | Online gambling | Games | 30.91× |
Personality of the Betfair audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 5.13× | |
| Risk Appetite | THRILL | 2.57× | |
| Social Media Usage | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Pet Ownership | JOY | 0.68× | |
| Tradition | CONSERVATISM | 0.72× |
Frequently asked questions
Who is Betfair's target market in Germany?
Betfair's target market in Germany covers an estimated 433,588 people, concentrated in Hessen and Bayern.
What is the gender split and age of Betfair customers?
27.1% of the Betfair audience are female, 72.9% are male, with an average age of 41.3 years.
Which brands do Betfair fans like most?
Betfair fans show strongest brand affinity for Bet365 (400.42×), Mobile gambling (171.59×), and Sportingbet (138.92×) over the country average.
Where do Betfair fans live in Germany?
Betfair fans in Germany are most concentrated in Hessen (reach ~300K), Bayern (reach ~50K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Betfair fans also like?
Beyond Betfair itself, the audience over-indexes on Mobile gambling (171.59×), Sportingbet (138.92×), Tipico (33.34×), and Lotto24 (37.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See Betfair audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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