Betfair Audience in Germany
Betfair has an estimated audience of 436,098 people in Germany. 27.1% are female, 72.9% are male, average age 41.3. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Bet365, Mobile gambling, Sportingbet, Tipico, Lotto24.
The average Betfair fan in Germany is 41.3 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Bet365, Mobile gambling, Sportingbet, with strongest over-indexing on Bet365 (400.42× the country average). Demographically, the Betfair audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betfair fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 41.3 |
| Estimated audience size | 436,098 |
Audience persona
The typical Betfair fan in Germany is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bet365.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 327,074 | 10.11× |
| Bayern | 49,044 | 0.7× |
| Nordrhein-Westfalen | 45,154 | 0.47× |
| Baden-Württemberg | 30,808 | 0.52× |
| Berlin | 14,912 | 0.76× |
| Rheinland-Pfalz | 12,377 | 0.57× |
| Niedersachsen | 10,918 | 0.26× |
| Sachsen | 10,850 | 0.51× |
| Schleswig-Holstein | 4,130 | 0.26× |
| Brandenburg | 3,719 | 0.27× |
| Hamburg | 3,583 | 0.36× |
| Sachsen-Anhalt | 2,504 | 0.22× |
| Mecklenburg-Vorpommern | 2,005 | 0.24× |
| Thüringen | 1,620 | 0.15× |
| Saarland | 1,431 | 0.27× |
| Bremen | 1,212 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bet365 | 400.42× | Games |
| Mobile gambling | 171.59× | Games |
| Sportingbet | 138.92× | Sports |
| Tipico | 33.34× | Games |
| Lotto24 | 37.51× | Games |
| Neo.bet | 55.26× | Games |
| Unibet | 83× | Games |
| Bet-at-home.com | 55.26× | Games |
| Mega Millions | 250.96× | Games |
| NEO.bet | 43.81× | Games |
| Betano | 33.91× | Games |
| Online bingo | 138.46× | Games |
| Interwetten | 33.62× | Games |
| Goodgame | 200.99× | Games |
| Sports betting | 33.91× | Games |
| StarGames | 31.04× | Games |
| TipWin | 30.98× | Games |
| Practical shooting | 93.94× | Sports |
| Online casino | 53.71× | Games |
| Online gambling | 30.91× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.68 |
| Early Adopter Mentality | POWER | 1.34 |
| Career Orientation | POWER | 1.28 |
| Need for Security | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.8% |
| Brazil | 29.8% |
| Spain | 9.8% |
See Betfair audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Betfair have in Germany?
Betfair has an estimated audience of 436,098 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Betfair fans?
27.1% of Betfair fans are female, 72.9% are male, with an average age of 41.3 years.
Which brands do Betfair fans like most?
Betfair fans show strongest brand affinity for Bet365 (400.42×), Mobile gambling (171.59×), and Sportingbet (138.92×) over the country average.
Where do Betfair fans live in Germany?
Betfair fans in Germany are most concentrated in Hessen (reach 327,074), Bayern (reach 49,044), and Nordrhein-Westfalen (reach 45,154). These three regions account for the largest share of the active audience.
What other brands do Betfair fans also like?
Beyond Betfair itself, the audience over-indexes on Mobile gambling (171.59×), Sportingbet (138.92×), Tipico (33.34×), and Lotto24 (37.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.