Betano Audience in Germany
Betano has an estimated audience of 2,989,692 people in Germany. 23.5% are female, 76.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Betfair, Sports betting, Borussia Dortmund, FIFA World Cup.
The average Betano fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Betfair, Sports betting, with strongest over-indexing on Tipico (13.58× the country average). Demographically, the Betano audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betano fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 37.3 |
| Estimated audience size | 2,989,692 |
Audience persona
The typical Betano fan in Germany is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 855,464 | 1.31× |
| Bayern | 494,276 | 1.03× |
| Baden-Württemberg | 407,096 | 1× |
| Niedersachsen | 284,897 | 0.98× |
| Hessen | 218,940 | 0.96× |
| Rheinland-Pfalz | 167,220 | 1.12× |
| Sachsen | 134,690 | 0.92× |
| Berlin | 130,539 | 0.98× |
| Schleswig-Holstein | 107,979 | 1.01× |
| Brandenburg | 87,331 | 0.94× |
| Sachsen-Anhalt | 77,798 | 1× |
| Thüringen | 69,650 | 0.91× |
| Hamburg | 66,465 | 0.98× |
| Mecklenburg-Vorpommern | 65,009 | 1.14× |
| Saarland | 27,025 | 0.74× |
| Bremen | 25,240 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 13.58× | Games |
| Betfair | 43.64× | Games |
| Sports betting | 15.41× | Games |
| Borussia Dortmund | 2.75× | Sports |
| FIFA World Cup | 3.46× | Sports |
| 2. Bundesliga | 3.95× | Sports |
| Transfermarkt | 4.22× | Sports |
| FC Bayern Munich | 2.87× | Sports |
| SV Werder Bremen | 3.59× | Sports |
| Unibet | 17.56× | Games |
| Gambling | 6.18× | Games |
| Ligue 1 | 7.55× | Sports |
| Sportschau | 3.56× | Sports |
| F.C. Hansa Rostock | 5.26× | Sports |
| 3. Liga | 4.9× | Sports |
| Dynamo Dresden | 3.93× | Sports |
| William Hill (bookmaker) | 20× | Games |
| Premier League | 3.74× | Sports |
| UEFA Europa League | 3.64× | Sports |
| Casino | 5.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Career Orientation | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.4% |
| Bulgaria | 8.4% |
| Portugal | 6.9% |
See Betano audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Interwetten (2,653,623)
- TipWin (2,132,435)
- NEO.bet (1,883,391)
Frequently asked questions
How many fans does Betano have in Germany?
Betano has an estimated audience of 2,989,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Betano fans?
23.5% of Betano fans are female, 76.5% are male, with an average age of 37.3 years.
Which brands do Betano fans like most?
Betano fans show strongest brand affinity for Tipico (13.58×), Betfair (43.64×), and Sports betting (15.41×) over the country average.
Where do Betano fans live in Germany?
Betano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 855,464), Bayern (reach 494,276), and Baden-Württemberg (reach 407,096). These three regions account for the largest share of the active audience.
What other brands do Betano fans also like?
Beyond Betano itself, the audience over-indexes on Betfair (43.64×), Sports betting (15.41×), Borussia Dortmund (2.75×), and FIFA World Cup (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.