Betano Target Market in Germany
A data profile of the people who buy, follow and care about Betano in Germany — modelled from more than twelve digital signal sources. Betano has an estimated audience of 3,654,706 people in Germany.
The average Betano fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Sports betting, Gambling, with strongest over-indexing on Tipico (13.96× the country average).
Demographically, the Betano audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Betano fan in Germany is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the Betano profile in Germany.
Search interest · 12-month trend
Customer demographics of Betano
27.0% are female, 73.0% are male, average age 37.9.
Gender split
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 37.9 |
| Estimated audience size | 3,654,706 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Betano audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 50.4% |
| Bulgaria | 8.6% |
| Portugal | 7.0% |
Geography
Where the Betano audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~900K | 1.32× | |
| 02 | Rheinland-Pfalz | ~200K | 1.16× | |
| 03 | Mecklenburg-Vorpommern | ~70K | 1.08× | |
| 04 | Schleswig-Holstein | ~100K | 1.04× | |
| 05 | Sachsen-Anhalt | ~90K | 1.04× | |
| 06 | Baden-Württemberg | ~500K | 1.02× | |
| 07 | Niedersachsen | ~300K | 1.02× | |
| 08 | Bayern | ~500K | 0.97× | |
| 09 | Brandenburg | ~100K | 0.97× | |
| 10 | Bremen | ~30K | 0.97× | |
| 11 | Hessen | ~200K | 0.95× | |
| 12 | Hamburg | ~70K | 0.95× | |
| 13 | Sachsen | ~100K | 0.93× | |
| 14 | Berlin | ~100K | 0.93× | |
| 15 | Thüringen | ~80K | 0.91× | |
| 16 | Saarland | ~30K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Betano audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 33.91× | ||
| 02 | Online pharmacy | Health | 24.90× | ||
| 03 | Sports betting | Games | 21.72× | ||
| 04 | William Hill (bookmaker) | Games | 20.00× | ||
| 05 | Tipico | Games | 13.96× | ||
| 06 | Unibet | Games | 13.81× | ||
| 07 | Aston Villa F.C. | Sports | 11.61× | ||
| 08 | Gambling | Games | 10.60× | ||
| 09 | Online gambling | Games | 10.04× | ||
| 10 | Commuting | Cars & Mobility | 9.07× | ||
| 11 | Ligue 1 | Sports | 8.08× | ||
| 12 | Bwin | Games | 7.49× | ||
| 13 | 3. Liga | Sports | 4.11× | ||
| 14 | Kicker | Sports | 3.96× | ||
| 15 | Dynamo Dresden | Sports | 3.04× | ||
| 16 | SV Werder Bremen | Sports | 2.99× | ||
| 17 | Sportschau | Sports | 2.84× | ||
| 18 | Borussia Dortmund | Sports | 2.13× | ||
| 19 | FIFA World Cup | Sports | 2.10× | ||
| 20 | FC Bayern Munich | Sports | 1.88× |
Personality of the Betano audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.35× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.46× | |
| Design Affinity | PREMIUM | 0.46× | |
| Sustainability | BALANCE | 0.57× |
Frequently asked questions
Who is Betano's target market in Germany?
Betano's target market in Germany covers an estimated 3,654,706 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Betano customers?
27.0% of the Betano audience are female, 73.0% are male, with an average age of 37.9 years.
Which brands do Betano fans like most?
Betano fans show strongest brand affinity for Tipico (13.96×), Sports betting (21.72×), and Gambling (10.6×) over the country average.
Where do Betano fans live in Germany?
Betano fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Betano fans also like?
Beyond Betano itself, the audience over-indexes on Sports betting (21.72×), Gambling (10.6×), Betfair (33.91×), and Ligue 1 (8.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
- TipWin (1,909,001)
See Betano audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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