Betano Audience in Germany
Betano has an estimated audience of 2,989,692 people in Germany. 23.5% are female, 76.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Noodle (Gorillaz), Progressive rock, Cake Craft and Decoration, Gil Ofarim.
The average Betano fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Noodle (Gorillaz), Progressive rock, with strongest over-indexing on Litter box (2.59× the country average). Demographically, the Betano audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betano fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 37.3 |
| Estimated audience size | 2,989,692 |
Audience persona
The typical Betano fan in Germany is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 855,464 | 1.31× |
| Bayern | 494,276 | 1.03× |
| Baden-Württemberg | 407,096 | 1× |
| Niedersachsen | 284,897 | 0.98× |
| Hessen | 218,940 | 0.96× |
| Rheinland-Pfalz | 167,220 | 1.12× |
| Sachsen | 134,690 | 0.92× |
| Berlin | 130,539 | 0.98× |
| Schleswig-Holstein | 107,979 | 1.01× |
| Brandenburg | 87,331 | 0.94× |
| Sachsen-Anhalt | 77,798 | 1× |
| Thüringen | 69,650 | 0.91× |
| Hamburg | 66,465 | 0.98× |
| Mecklenburg-Vorpommern | 65,009 | 1.14× |
| Saarland | 27,025 | 0.74× |
| Bremen | 25,240 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.59× | Pets & Animals |
| Noodle (Gorillaz) | 6.54× | Music & Radio |
| Progressive rock | 3.06× | Music & Radio |
| Cake Craft and Decoration | 23.31× | Food & Beverages |
| Gil Ofarim | 2.05× | Music & Radio |
| Cocktail | 1.78× | Food & Beverages |
| VfL Wolfsburg | 2.39× | Sports |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.78× | Business & Career |
| Pro-Ject | 7.68× | Music & Radio |
| Urban Outfitters | 1.7× | Shopping |
| Jaguar F-Pace | 6.46× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 4.8× | Music & Radio |
| ESN | 7.7× | Health |
| Icon (magazine) | 2.19× | Arts & Culture |
| Bully (2011 film) | 5.06× | Movies & TV |
| Hepsiburada | 5.78× | Shopping |
| Home Delivery | 2.15× | Food & Beverages |
| Scorpio (comics) | 9.1× | Literature |
| Eindhoven | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Career Orientation | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.4% |
| Bulgaria | 8.4% |
| Portugal | 6.9% |
See Betano audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Interwetten (2,653,623)
- TipWin (2,132,435)
- NEO.bet (1,883,391)
Frequently asked questions
How many fans does Betano have in Germany?
Betano has an estimated audience of 2,989,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Betano fans?
23.5% of Betano fans are female, 76.5% are male, with an average age of 37.3 years.
Which brands do Betano fans like most?
Betano fans show strongest brand affinity for Litter box (2.59×), Noodle (Gorillaz) (6.54×), and Progressive rock (3.06×) over the country average.
Where do Betano fans live in Germany?
Betano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 855,464), Bayern (reach 494,276), and Baden-Württemberg (reach 407,096). These three regions account for the largest share of the active audience.
What other brands do Betano fans also like?
Beyond Betano itself, the audience over-indexes on Noodle (Gorillaz) (6.54×), Progressive rock (3.06×), Cake Craft and Decoration (23.31×), and Gil Ofarim (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.