Online gambling Audience in Germany
A data profile of the people who buy, follow and care about Online gambling in Germany — modelled from more than twelve digital signal sources. Online gambling has an estimated audience of 1,765,989 people in Germany.
The average Online gambling fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bwin, Tipico, Germany, with strongest over-indexing on Bwin (15.2× the country average).
Demographically, the Online gambling audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Online gambling fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Bwin.
At a glance
The key figures that characterise the Online gambling profile in Germany.
Search interest · 12-month trend
Demographics of Online gambling fans
29.3% are female, 70.7% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 39.1 |
| Estimated audience size | 1,765,989 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
Geography
Where the Online gambling audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~30K | 1.42× | |
| 02 | Hessen | ~200K | 1.28× | |
| 03 | Baden-Württemberg | ~300K | 1.17× | |
| 04 | Bremen | ~20K | 1.09× | |
| 05 | Niedersachsen | ~200K | 1.07× | |
| 06 | Brandenburg | ~60K | 1.07× | |
| 07 | Thüringen | ~50K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~400K | 1.00× | |
| 09 | Bayern | ~300K | 1.00× | |
| 10 | Rheinland-Pfalz | ~90K | 0.99× | |
| 11 | Sachsen | ~90K | 0.99× | |
| 12 | Schleswig-Holstein | ~60K | 0.92× | |
| 13 | Hamburg | ~40K | 0.91× | |
| 14 | Sachsen-Anhalt | ~40K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.85× | |
| 16 | Berlin | ~70K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Online gambling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 28.42× | ||
| 02 | Unibet | Games | 20.42× | ||
| 03 | Sportingbet | Sports | 17.86× | ||
| 04 | Bwin | Games | 15.20× | ||
| 05 | Bet365 | Games | 14.79× | ||
| 06 | NEO.bet | Games | 10.34× | ||
| 07 | Betano | Games | 10.04× | ||
| 08 | Sports betting | Games | 10.04× | ||
| 09 | Interwetten | Games | 9.47× | ||
| 10 | Tipico | Games | 8.90× | ||
| 11 | Transfermarkt | Sports | 5.99× | ||
| 12 | DFB-Pokal | Sports | 5.87× | ||
| 13 | Cars (film) | Movies & TV | 4.96× | ||
| 14 | Germany | Travel & Leisure | 4.30× | ||
| 15 | UEFA Champions League | Sports | 3.74× | ||
| 16 | Europe | Travel & Leisure | 3.18× | ||
| 17 | FIFA World Cup | Sports | 3.14× | ||
| 18 | Bundesliga | Sports | 2.90× | ||
| 19 | Borussia Dortmund | Sports | 2.71× | ||
| 20 | FC Bayern Munich | Sports | 2.27× |
Personality of the Online gambling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Spirituality | BALANCE | 1.39× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.57× | |
| Sustainability | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.63× |
Frequently asked questions
How many fans does Online gambling have in Germany?
Online gambling has an estimated audience of 1,765,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online gambling fans?
29.3% of Online gambling fans are female, 70.7% are male, with an average age of 39.1 years.
Which brands do Online gambling fans like most?
Online gambling fans show strongest brand affinity for Bwin (15.2×), Tipico (8.9×), and Germany (4.3×) over the country average.
Where do Online gambling fans live in Germany?
Online gambling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Online gambling fans also like?
Beyond Online gambling itself, the audience over-indexes on Tipico (8.9×), Germany (4.3×), Mobile gambling (28.42×), and Transfermarkt (5.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Online gambling audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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