Online gambling Audience in Germany
Online gambling has an estimated audience of 1,765,989 people in Germany. 29.3% are female, 70.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bwin, Tipico, Germany, Mobile gambling, Transfermarkt.
The average Online gambling fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bwin, Tipico, Germany, with strongest over-indexing on Bwin (15.2× the country average). Demographically, the Online gambling audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online gambling fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 39.1 |
| Estimated audience size | 1,765,989 |
Audience persona
The typical Online gambling fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Bwin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 394,532 | 1.02× |
| Bayern | 291,767 | 1.03× |
| Baden-Württemberg | 263,564 | 1.09× |
| Niedersachsen | 186,211 | 1.09× |
| Hessen | 107,263 | 0.8× |
| Rheinland-Pfalz | 94,415 | 1.07× |
| Sachsen | 86,331 | 1× |
| Brandenburg | 66,662 | 1.22× |
| Berlin | 65,533 | 0.83× |
| Schleswig-Holstein | 60,030 | 0.95× |
| Saarland | 38,608 | 1.78× |
| Thüringen | 37,545 | 0.83× |
| Hamburg | 34,452 | 0.86× |
| Sachsen-Anhalt | 31,446 | 0.69× |
| Mecklenburg-Vorpommern | 23,832 | 0.71× |
| Bremen | 15,786 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bwin | 15.2× | Games |
| Tipico | 8.9× | Games |
| Germany | 4.3× | Travel & Leisure |
| Mobile gambling | 28.42× | Games |
| Transfermarkt | 5.99× | Sports |
| Bet365 | 14.79× | Games |
| Borussia Dortmund | 2.71× | Sports |
| Betano | 10.04× | Games |
| UEFA Champions League | 3.74× | Sports |
| Unibet | 20.42× | Games |
| Interwetten | 9.47× | Games |
| Europe | 3.18× | Travel & Leisure |
| Sports betting | 10.04× | Games |
| NEO.bet | 10.34× | Games |
| Bundesliga | 2.9× | Sports |
| FIFA World Cup | 3.14× | Sports |
| American football | 3.53× | Sports |
| Cars (film) | 4.96× | Movies & TV |
| Sportingbet | 17.86× | Sports |
| Sport Bild | 4.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Need for Security | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.17 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.6% |
| India | 11.2% |
| United Kingdom | 8.1% |
See Online gambling audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Online gambling have in Germany?
Online gambling has an estimated audience of 1,765,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online gambling fans?
29.3% of Online gambling fans are female, 70.7% are male, with an average age of 39.1 years.
Which brands do Online gambling fans like most?
Online gambling fans show strongest brand affinity for Bwin (15.2×), Tipico (8.9×), and Germany (4.3×) over the country average.
Where do Online gambling fans live in Germany?
Online gambling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 394,532), Bayern (reach 291,767), and Baden-Württemberg (reach 263,564). These three regions account for the largest share of the active audience.
What other brands do Online gambling fans also like?
Beyond Online gambling itself, the audience over-indexes on Tipico (8.9×), Germany (4.3×), Mobile gambling (28.42×), and Transfermarkt (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.