Online games Audience in Germany
A data profile of the people who buy, follow and care about Online games in Germany — modelled from more than twelve digital signal sources. Online games has an estimated audience of 8,924,195 people in Germany.
The average Online games fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include CrazyGames, Twitch, Drop shipping, with strongest over-indexing on CrazyGames (2.32× the country average).
Demographically, the Online games audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Online games fan in Germany is more male, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for CrazyGames.
At a glance
The key figures that characterise the Online games profile in Germany.
Search interest · 12-month trend
Demographics of Online games fans
40.5% are female, 59.5% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 36.8 |
| Estimated audience size | 8,924,195 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Online games audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Geography
Where the Online games audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~100K | 1.36× | |
| 02 | Bremen | ~100K | 1.29× | |
| 03 | Baden-Württemberg | ~1.5M | 1.23× | |
| 04 | Bayern | ~1.5M | 1.21× | |
| 05 | Nordrhein-Westfalen | ~2M | 1.13× | |
| 06 | Hessen | ~700K | 1.08× | |
| 07 | Brandenburg | ~300K | 1.01× | |
| 08 | Berlin | ~400K | 0.96× | |
| 09 | Niedersachsen | ~800K | 0.93× | |
| 10 | Rheinland-Pfalz | ~400K | 0.93× | |
| 11 | Thüringen | ~200K | 0.93× | |
| 12 | Sachsen | ~400K | 0.91× | |
| 13 | Sachsen-Anhalt | ~200K | 0.84× | |
| 14 | Schleswig-Holstein | ~300K | 0.78× | |
| 15 | Hamburg | ~200K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Online games audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 2.32× | ||
| 02 | Massively multiplayer online games | Games | 1.96× | ||
| 03 | Counter-Strike: Global Offensive | Games | 1.96× | ||
| 04 | Massively multiplayer online role-playing games | Games | 1.95× | ||
| 05 | PC game | Games | 1.82× | ||
| 06 | Crazy Games | Games | 1.80× | ||
| 07 | Call of Duty | Games | 1.78× | ||
| 08 | Infant bodysuit | Kids & Family | 1.74× | ||
| 09 | League of Legends | Games | 1.72× | ||
| 10 | World of Warcraft | Games | 1.70× | ||
| 11 | Gaming computer | Technology & Electronics | 1.68× | ||
| 12 | Twitch | Games | 1.66× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.66× | ||
| 14 | Expensive Taste | Business & Career | 1.63× | ||
| 15 | Gamer | Games | 1.61× | ||
| 16 | Fortnite | Games | 1.59× | ||
| 17 | Gaming | Games | 1.58× | ||
| 18 | Drop shipping | Shopping | 1.56× | ||
| 19 | Used Cars | Cars & Mobility | 1.51× | ||
| 20 | Child care | Kids & Family | 1.51× |
Personality of the Online games audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Community Orientation | OPEN | 0.61× | |
| Individualism | JOY | 0.64× |
Frequently asked questions
How many fans does Online games have in Germany?
Online games has an estimated audience of 8,924,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online games fans?
40.5% of Online games fans are female, 59.5% are male, with an average age of 36.8 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for CrazyGames (2.32×), Twitch (1.66×), and Drop shipping (1.56×) over the country average.
Where do Online games fans live in Germany?
Online games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on Twitch (1.66×), Drop shipping (1.56×), PC game (1.82×), and Crazy Games (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
- Action games (6,487,608)
See Online games audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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