Online games Audience in Germany
Online games has an estimated audience of 8,924,195 people in Germany. 40.5% are female, 59.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CrazyGames, Twitch, Drop shipping, PC game, Gamer.
The average Online games fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CrazyGames, Twitch, Drop shipping, with strongest over-indexing on CrazyGames (2.32× the country average). Demographically, the Online games audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 36.8 |
| Estimated audience size | 8,924,195 |
Audience persona
The typical Online games fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for CrazyGames.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,240,259 | 1.15× |
| Bayern | 1,759,508 | 1.23× |
| Baden-Württemberg | 1,500,034 | 1.23× |
| Niedersachsen | 816,717 | 0.94× |
| Hessen | 740,251 | 1.09× |
| Rheinland-Pfalz | 426,611 | 0.95× |
| Sachsen | 406,856 | 0.93× |
| Berlin | 400,533 | 1× |
| Brandenburg | 284,802 | 1.03× |
| Schleswig-Holstein | 245,782 | 0.77× |
| Thüringen | 209,531 | 0.92× |
| Sachsen-Anhalt | 189,579 | 0.82× |
| Hamburg | 156,310 | 0.78× |
| Saarland | 143,592 | 1.31× |
| Mecklenburg-Vorpommern | 112,188 | 0.66× |
| Bremen | 95,772 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CrazyGames | 2.32× | Games |
| Twitch | 1.66× | Games |
| Drop shipping | 1.56× | Shopping |
| PC game | 1.82× | Games |
| Gamer | 1.61× | Games |
| Crazy Games | 1.8× | Games |
| Massively multiplayer online games | 1.96× | Games |
| Massively multiplayer online role-playing games | 1.95× | Games |
| League of Legends | 1.72× | Games |
| Call of Duty | 1.78× | Games |
| World of Warcraft | 1.7× | Games |
| Used Cars | 1.51× | Cars & Mobility |
| Gaming computer | 1.68× | Technology & Electronics |
| Millie Bobby Brown | 1.66× | Movies & TV |
| Infant bodysuit | 1.74× | Kids & Family |
| Fortnite | 1.59× | Games |
| Child care | 1.51× | Kids & Family |
| Counter-Strike: Global Offensive | 1.96× | Games |
| Expensive Taste | 1.63× | Business & Career |
| Gaming | 1.58× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.04 |
| Indulgence | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Tradition | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
- Action games (6,487,608)
Frequently asked questions
How many fans does Online games have in Germany?
Online games has an estimated audience of 8,924,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online games fans?
40.5% of Online games fans are female, 59.5% are male, with an average age of 36.8 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for CrazyGames (2.32×), Twitch (1.66×), and Drop shipping (1.56×) over the country average.
Where do Online games fans live in Germany?
Online games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,240,259), Bayern (reach 1,759,508), and Baden-Württemberg (reach 1,500,034). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on Twitch (1.66×), Drop shipping (1.56×), PC game (1.82×), and Gamer (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.