A data profile of the people who buy, follow and care about Online games in Brazil — modelled from more than twelve digital signal sources. Online games has an estimated audience of 11,620,450 people in Brazil.
The average Online games fan in Brazil is 38.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include CrazyGames, Free software, First-person shooter games, with strongest over-indexing on CrazyGames (2.83× the country average).
Demographically, the Online games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Creativity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Online games fan in Brazil is balanced, around 38.9 years old, with strong Creativity tendencies and a notable affinity for CrazyGames.
The key figures that characterise the Online games profile in Brazil.
51.1% are female, 48.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.9 |
| Estimated audience size | 11,620,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Online games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~1.5M | 2.14× | |
| 02 | Pernambuco | ~700K | 1.34× | |
| 03 | Amapá | ~50K | 1.25× | |
| 04 | Mato Grosso | ~300K | 1.22× | |
| 05 | Rio Grande do Sul | ~800K | 1.21× | |
| 06 | São Paulo | ~3.5M | 1.11× | |
| 07 | Goiás | ~500K | 1.06× | |
| 08 | Rio Grande do Norte | ~200K | 1.04× | |
| 09 | Santa Catarina | ~600K | 1.03× | |
| 10 | Roraima | ~30K | 1.03× | |
| 11 | Amazonas | ~200K | 1.02× | |
| 12 | Paraíba | ~200K | 0.97× | |
| 13 | Acre | ~40K | 0.97× | |
| 14 | Tocantins | ~70K | 0.96× | |
| 15 | Maranhão | ~300K | 0.92× | |
| 16 | Rondônia | ~90K | 0.92× | |
| 17 | Pará | ~300K | 0.91× | |
| 18 | Alagoas | ~200K | 0.91× | |
| 19 | Piauí | ~100K | 0.91× | |
| 20 | Sergipe | ~100K | 0.90× | |
| 21 | Ceará | ~400K | 0.88× | |
| 22 | Federal District | ~200K | 0.87× | |
| 23 | Mato Grosso do Sul | ~100K | 0.86× | |
| 24 | Espírito Santo | ~200K | 0.83× | |
| 25 | Minas Gerais | ~1M | 0.80× | |
| 26 | Rio de Janeiro | ~800K | 0.75× | |
| 27 | Bahia | ~500K | 0.72× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 2.83× | ||
| 02 | Crazy Games | Games | 2.41× | ||
| 03 | Online poker | Games | 2.07× | ||
| 04 | Casual game | Games | 1.99× | ||
| 05 | Bollywood movies | Movies & TV | 1.89× | ||
| 06 | First-person shooter games | Games | 1.87× | ||
| 07 | Free software | Technology & Electronics | 1.85× | ||
| 08 | Steam | Games | 1.85× | ||
| 09 | Puzzle video games | Games | 1.79× | ||
| 10 | Action games | Games | 1.78× | ||
| 11 | Massively multiplayer online role-playing games | Games | 1.78× | ||
| 12 | Sports games | Games | 1.77× | ||
| 13 | Vietnamese cuisine | Food & Beverages | 1.70× | ||
| 14 | Hard drives | Technology & Electronics | 1.69× | ||
| 15 | Mystery fiction | Literature | 1.66× | ||
| 16 | Card games | Games | 1.61× | ||
| 17 | Gambling | Games | 1.61× | ||
| 18 | Quiz | Games | 1.61× | ||
| 19 | Character (arts) | Arts & Culture | 1.55× | ||
| 20 | Lakes | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Social Media Usage | JOY | 1.11× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Travelling | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.81× |
Online games has an estimated audience of 11,620,450 people in Brazil, concentrated in São Paulo and Paraná.
51.1% of Online games fans are female, 48.9% are male, with an average age of 38.9 years.
Online games fans show strongest brand affinity for CrazyGames (2.83×), Free software (1.85×), and First-person shooter games (1.87×) over the country average.
Online games fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Paraná (reach ~1.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Free software (1.85×), First-person shooter games (1.87×), Steam (1.85×), and Puzzle video games (1.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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