Online games Audience in Brazil
Online games has an estimated audience of 11,620,450 people in Brazil. 51.1% are female, 48.9% are male, average age 38.9. Top regions: São Paulo, Paraná, Minas Gerais. Top brand affinities: CrazyGames, Free software, First-person shooter games, Steam, Puzzle video games.
The average Online games fan in Brazil is 38.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Minas Gerais. Top brand affinities include CrazyGames, Free software, First-person shooter games, with strongest over-indexing on CrazyGames (2.83× the country average). Demographically, the Online games audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.9 |
| Estimated audience size | 11,620,450 |
Audience persona
The typical Online games fan in Brazil is balanced, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for CrazyGames.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,363,982 | 1.11× |
| Paraná | 1,580,905 | 2.23× |
| Minas Gerais | 930,742 | 0.77× |
| Rio Grande do Sul | 855,547 | 1.25× |
| Rio de Janeiro | 773,842 | 0.71× |
| Pernambuco | 758,356 | 1.42× |
| Santa Catarina | 555,043 | 1.04× |
| Goiás | 476,465 | 1.07× |
| Bahia | 467,884 | 0.61× |
| Ceará | 422,071 | 0.83× |
| Pará | 329,052 | 0.87× |
| Mato Grosso | 290,942 | 1.34× |
| Maranhão | 252,386 | 0.87× |
| Paraíba | 219,515 | 0.94× |
| Amazonas | 208,080 | 1.03× |
| Rio Grande do Norte | 206,337 | 1.07× |
| Espírito Santo | 169,610 | 0.7× |
| Federal District | 153,746 | 0.79× |
| Alagoas | 134,611 | 0.79× |
| Piauí | 127,271 | 0.79× |
| Mato Grosso do Sul | 109,224 | 0.64× |
| Sergipe | 84,496 | 0.7× |
| Amapá | 76,652 | 1.86× |
| Rondônia | 68,550 | 0.71× |
| Tocantins | 66,361 | 0.86× |
| Roraima | 38,676 | 1.18× |
| Acre | 32,919 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CrazyGames | 2.83× | Games |
| Free software | 1.85× | Technology & Electronics |
| First-person shooter games | 1.87× | Games |
| Steam | 1.85× | Games |
| Puzzle video games | 1.79× | Games |
| Crazy Games | 2.41× | Games |
| Online poker | 2.07× | Games |
| Card games | 1.61× | Games |
| Gambling | 1.61× | Games |
| Hard drives | 1.69× | Technology & Electronics |
| Action games | 1.78× | Games |
| Lakes | 1.52× | Travel & Leisure |
| Quiz | 1.61× | Games |
| Bollywood movies | 1.89× | Movies & TV |
| Casual game | 1.99× | Games |
| Sports games | 1.77× | Games |
| Mystery fiction | 1.66× | Literature |
| Massively multiplayer online role-playing games | 1.78× | Games |
| Vietnamese cuisine | 1.7× | Food & Beverages |
| Character (arts) | 1.55× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| Early Adopter Mentality | POWER | 1.5 |
| Social Media Usage | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in Brazil
- Video games (23,477,505)
- Mobile game (12,690,950)
- First-person shooter games (9,623,968)
- Puzzle video games (7,396,405)
- Card games (7,307,364)
Frequently asked questions
How many fans does Online games have in Brazil?
Online games has an estimated audience of 11,620,450 people in Brazil, concentrated in São Paulo and Paraná.
What is the gender split and age of Online games fans?
51.1% of Online games fans are female, 48.9% are male, with an average age of 38.9 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for CrazyGames (2.83×), Free software (1.85×), and First-person shooter games (1.87×) over the country average.
Where do Online games fans live in Brazil?
Online games fans in Brazil are most concentrated in São Paulo (reach 3,363,982), Paraná (reach 1,580,905), and Minas Gerais (reach 930,742). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on Free software (1.85×), First-person shooter games (1.87×), Steam (1.85×), and Puzzle video games (1.79×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.