Rascasse Audience Intelligence

Vietnamese cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Vietnamese cuisine in Brazil — modelled from more than twelve digital signal sources. Vietnamese cuisine has an estimated audience of 4,004,149 people in Brazil.

#11among Cuisine in Brazil#1122among Topic in Brazil#131in Food & Beverages

The average Vietnamese cuisine fan in Brazil is 43.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese cuisine profile in Brazil.

Audience size
4M
in Brazil
Gender
65.5%♀
34.5% male
Age
43.6
average years
Country rank
#1696
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese cuisine fans

65.5% are female, 34.5% are male, average age 43.6.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Vietnamese cuisine audience in Brazil
MetricValue
Female65.5%
Male34.5%
Average age43.6
Estimated audience size4,004,149
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Vietnamese cuisine audience in Brazil
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Vietnamese cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Vietnamese cuisine
CountryShare
Japan11.9%
China10.3%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Vietnamese cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Tocantins~30K1.09×
02Amapá~10K1.06×
03Sergipe~40K1.05×
04Amazonas~70K1.04×
05Rio Grande do Norte~70K1.04×
06Roraima~10K1.04×
07Mato Grosso do Sul~60K1.02×
08Mato Grosso~80K1.01×
09Rondônia~30K1.01×
10Paraíba~80K0.99×
11Federal District~70K0.99×
12Alagoas~60K0.99×
13Piauí~50K0.99×
14Santa Catarina~200K0.98×
15Pará~100K0.98×
16Maranhão~100K0.98×
17Espírito Santo~80K0.98×
18Pernambuco~200K0.96×
19Goiás~100K0.96×
20São Paulo~1M0.95×
21Ceará~200K0.95×
22Rio de Janeiro~400K0.94×
23Bahia~200K0.93×
24Rio Grande do Sul~200K0.93×
25Paraná~200K0.92×
26Minas Gerais~400K0.88×
27Acre0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Vietnamese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Vietnamese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →