Rascasse Audience Intelligence

Vietnamese cuisine Audience in India

A data profile of the people who buy, follow and care about Vietnamese cuisine in India — modelled from more than twelve digital signal sources. Vietnamese cuisine has an estimated audience of 3,710,426 people in India.

#12among Cuisine in India#1095among Topic in India#96in Food & Beverages

The average Vietnamese cuisine fan in India is 34.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Vietnamese cuisine profile in India.

Audience size
3.7M
in India
Gender
32.2%♀
67.8% male
Age
34.8
average years
Country rank
#1668
Topic in India
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese cuisine fans

32.2% are female, 67.8% are male, average age 34.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Vietnamese cuisine audience in India
MetricValue
Female32.2%
Male67.8%
Average age34.8
Estimated audience size3,710,426
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Vietnamese cuisine audience in India
Age bracketShare%
16-1926%
20-2928%
30-3920%
40-4914%
50+12%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Vietnamese cuisine audience comes from India.

Worldwide audience distribution share by country for Vietnamese cuisine
CountryShare
Japan11.9%
China10.3%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese cuisine audience in India is strongest.

Fig. 05

Top regions by affinity

Vietnamese cuisine fans by region: top regions in India
#RegionReachAffinity×
01Goa~8K2.15×
02Karnataka~200K1.75×
03Maharashtra~300K1.65×
04Tamil Nadu~100K1.44×
05Kerala~60K1.16×
06Telangana~60K1.13×
07Haryana~50K1.13×
08Gujarat~100K1.11×
09Sikkim~2K1.08×
10Meghalaya~4K1.06×
11Nagaland~3K1.02×
12Arunachal Pradesh~2K1.00×
13Mizoram~3K0.99×
14Manipur~5K0.98×
15Uttarakhand~20K0.93×
16Tripura~5K0.93×
17West Bengal~100K0.92×
18Assam~30K0.91×
19Himachal Pradesh~10K0.87×
20Chhattisgarh~20K0.84×
21Punjab (region)~40K0.83×
22Jammu and Kashmir~10K0.82×
23Andhra Pradesh~40K0.80×
24Jharkhand~30K0.80×
25Odisha~30K0.78×
26Rajasthan~60K0.70×
27Madhya Pradesh~50K0.70×
28Uttar Pradesh~100K0.67×
29Bihar~40K0.62×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in India

See Vietnamese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Vietnamese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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