Vietnamese cuisine Audience in United States
Vietnamese cuisine has an estimated audience of 7,716,409 people in United States. 63.4% are female, 36.6% are male, average age 40.1. Top regions: California, Texas, Florida.
The average Vietnamese cuisine fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Vietnamese cuisine fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.1 |
| Estimated audience size | 7,716,409 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,950,472 | 2.3× |
| Texas | 1,073,176 | 1.62× |
| Florida | 559,986 | 1.07× |
| New York | 526,160 | 1.22× |
| Washington | 314,228 | 2.03× |
| Georgia | 276,017 | 1.16× |
| Alabama | 272,204 | 2.53× |
| Pennsylvania | 239,904 | 0.92× |
| Virginia | 228,882 | 1.22× |
| Illinois | 228,644 | 0.89× |
| North Carolina | 215,253 | 0.93× |
| New Jersey | 205,054 | 1.04× |
| Massachusetts | 203,417 | 1.34× |
| Arizona | 181,109 | 1.15× |
| Indiana | 161,077 | 1.14× |
| Oregon | 132,431 | 1.5× |
| Ohio | 132,051 | 0.56× |
| Michigan | 131,456 | 0.65× |
| Colorado | 129,231 | 1.06× |
| Minnesota | 121,152 | 1.1× |
| Maryland | 119,781 | 0.9× |
| Louisiana | 118,818 | 1.19× |
| Missouri | 107,919 | 0.87× |
| Tennessee | 107,004 | 0.69× |
| Nevada | 93,291 | 1.25× |
| Oklahoma | 84,319 | 0.98× |
| Hawaii | 82,780 | 2.5× |
| South Carolina | 79,950 | 0.69× |
| Wisconsin | 74,579 | 0.64× |
| Kentucky | 68,971 | 0.71× |
| Utah | 67,241 | 0.97× |
| Kansas | 66,349 | 1.09× |
| Connecticut | 61,553 | 0.8× |
| Arkansas | 48,594 | 0.76× |
| New Mexico | 48,249 | 1.25× |
| Mississippi | 40,967 | 0.64× |
| Iowa | 40,767 | 0.64× |
| Nebraska | 31,746 | 0.82× |
| Washington, District of Columbia | 29,701 | 1.28× |
| Idaho | 23,137 | 0.6× |
| Maine | 18,332 | 0.66× |
| New Hampshire | 17,976 | 0.59× |
| West Virginia | 16,386 | 0.46× |
| Rhode Island | 15,538 | 0.63× |
| Delaware | 12,014 | 0.56× |
| Alaska | 11,503 | 0.7× |
| Vermont | 11,257 | 0.83× |
| South Dakota | 10,470 | 0.59× |
| Montana | 9,779 | 0.46× |
| North Dakota | 7,805 | 0.49× |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.9% |
| China | 10.3% |
| United States | 8.4% |
See Vietnamese cuisine audiences in other countries
More Cuisine audiences in United States
- Italian cuisine (41,718,747)
- Mexican cuisine (35,749,378)
- Cuisine of the United States (21,141,599)
- Vegetarian cuisine (20,968,856)
- Chinese cuisine (19,328,542)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vietnamese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.