Rascasse Audience Intelligence

Chinese cuisine Audience in United States

A data profile of the people who buy, follow and care about Chinese cuisine in United States — modelled from more than twelve digital signal sources. Chinese cuisine has an estimated audience of 19,328,542 people in United States.

#5among Cuisine in United States#1177among Topic in United States#147in Food & Beverages

The average Chinese cuisine fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include Beauty, Shoes, Nate Bargatze, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Chinese cuisine audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese cuisine fan in United States is more female, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese cuisine profile in United States.

Audience size
19.3M
in United States
Gender
61.9%♀
38.1% male
Age
39.2
average years
Country rank
#1713
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese cuisine fans

61.9% are female, 38.1% are male, average age 39.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Chinese cuisine audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.2
Estimated audience size19,328,542
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Chinese cuisine audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Chinese cuisine audience comes from United States.

Worldwide audience distribution share by country for Chinese cuisine
CountryShare
China11.1%
United States10.9%
Japan10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M6.57×
02Arkansas~700K4.32×
03South Carolina~600K2.03×
04California~3M1.39×
05Oklahoma~300K1.35×
06Nevada~300K1.34×
07New Mexico~100K1.28×
08Maryland~400K1.23×
09Washington~400K1.10×
10Arizona~400K1.09×
11Georgia~600K1.08×
12New Hampshire~80K1.06×
13New York~1M1.05×
14Hawaii~90K1.05×
15Vermont~40K1.04×
16Rhode Island~60K1.03×
17Texas~1.5M1.02×
18New Jersey~500K0.95×
19Nebraska~90K0.95×
20Oregon~200K0.94×
21Missouri~300K0.91×
22Connecticut~200K0.90×
23Alaska~40K0.88×
24North Dakota~30K0.87×
25Pennsylvania~600K0.86×
26Iowa~100K0.86×
27South Dakota~40K0.85×
28Washington, District of Columbia~50K0.84×
29Delaware~40K0.84×
30Montana~40K0.83×
31Illinois~500K0.80×
32Utah~100K0.79×
33Maine~50K0.79×
34North Carolina~500K0.78×
35West Virginia~70K0.78×
36Virginia~400K0.77×
37Mississippi~100K0.75×
38Idaho~70K0.75×
39Florida~1M0.73×
40Colorado~200K0.72×
41Louisiana~200K0.72×
42Kansas~100K0.71×
43Minnesota~200K0.70×
44Michigan~300K0.68×
45Kentucky~200K0.67×
46Alabama~200K0.66×
47Wisconsin~200K0.65×
48Tennessee~200K0.64×
49Ohio~400K0.63×
50Indiana~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Chinese cuisine, United States
0.63×1.00×6.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages5.88×
02Jackie ChanMovies & TV5.47×
03Spanish cuisineFood & Beverages5.04×
04Nate BargatzeMusic & Radio4.77×
05Korean cuisineFood & Beverages4.30×
06German cuisineFood & Beverages4.14×
07Latin American cuisineFood & Beverages3.75×
08Japanese cuisineFood & Beverages3.09×
09Bad BunnyMusic & Radio3.05×
10Hair ExtensionsBeauty & Wellness2.71×
11MangaLiterature2.43×
12ReggaetonMusic & Radio2.31×
13Local foodFood & Beverages2.18×
14Fashion NovaShopping2.16×
15In-N-Out BurgerFood & Beverages2.09×
16Macy'sShopping1.91×
17MarshallsFashion & Accessoires1.85×
18ShoesFashion & Accessoires1.81×
19BeautyBeauty & Wellness1.75×
20FIFA World CupSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese cuisine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.39×
Luxury OrientationPREMIUM1.32×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Need for SecurityCONSERVATISM0.70×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese cuisine have in United States?

Chinese cuisine has an estimated audience of 19,328,542 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Chinese cuisine fans?

61.9% of Chinese cuisine fans are female, 38.1% are male, with an average age of 39.2 years.

03

Which brands do Chinese cuisine fans like most?

Chinese cuisine fans show strongest brand affinity for Beauty (1.75×), Shoes (1.81×), and Nate Bargatze (4.77×) over the country average.

04

Where do Chinese cuisine fans live in United States?

Chinese cuisine fans in United States are most concentrated in California (reach ~3M), Massachusetts (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chinese cuisine fans also like?

Beyond Chinese cuisine itself, the audience over-indexes on Shoes (1.81×), Nate Bargatze (4.77×), Spanish cuisine (5.04×), and Bad Bunny (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Chinese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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