Chinese cuisine Audience in United States

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Chinese cuisine has an estimated audience of 19,328,542 people in United States. 61.9% are female, 38.1% are male, average age 39.2. Top regions: California, Massachusetts, Texas. Top brand affinities: Beauty, Shoes, Yahoo!奇摩名人娛樂, Nate Bargatze, Euphoria.

The average Chinese cuisine fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Beauty, Shoes, Yahoo!奇摩名人娛樂, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Chinese cuisine audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Chinese cuisine fans

Demographic split for Chinese cuisine audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.2
Estimated audience size19,328,542

Audience persona

The typical Chinese cuisine fan in United States is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Chinese cuisine in United States
RegionReachAffinity
California3,462,5121.63×
Massachusetts2,663,8737×
Texas2,086,0711.26×
New York1,136,0321.05×
Florida908,6010.69×
Georgia778,9471.31×
South Carolina641,1512.2×
Illinois597,2770.93×
Arkansas589,0143.7×
New Jersey515,9021.05×
Pennsylvania507,1630.78×
Washington489,3651.26×
North Carolina414,9060.71×
Ohio398,8500.67×
Michigan366,0500.72×
Virginia363,6150.77×
Missouri341,9541.1×
Arizona333,5070.85×
Nevada301,2641.61×
Maryland280,3050.84×
Oklahoma274,0201.28×
Oregon221,1291×
Indiana212,1110.6×
Tennessee203,2250.52×
Colorado194,9960.64×
Minnesota194,9740.7×
New Mexico164,0421.69×
Connecticut159,0140.82×
Wisconsin151,8080.52×
Louisiana138,7070.56×
Utah138,4790.8×
Kentucky124,6890.51×
Alabama122,0970.45×
Iowa101,8840.64×
Hawaii81,5030.98×
Rhode Island79,0791.29×
New Hampshire77,2811.01×
Kansas73,7020.48×
Mississippi62,7410.39×
Nebraska57,6030.59×
Washington, District of Columbia41,7700.72×
Idaho41,3670.43×
West Virginia33,5970.37×
Montana29,2270.55×
Delaware27,9280.52×
Maine26,7150.39×
Alaska22,3510.54×
North Dakota22,2370.56×
South Dakota18,0300.4×
Vermont14,2410.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese cuisine audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Shoes1.81×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.49×Internet & Social Media
Nate Bargatze4.77×Music & Radio
Euphoria1.52×Movies & TV
Spanish cuisine5.04×Food & Beverages
Bad Bunny3.05×Music & Radio
Macy's1.91×Shopping
Hair Extensions2.71×Beauty & Wellness
Manga2.43×Literature
Middle Eastern cuisine5.88×Food & Beverages
Latin American cuisine3.75×Food & Beverages
Jackie Chan5.47×Movies & TV
In-N-Out Burger2.09×Food & Beverages
German cuisine4.14×Food & Beverages
Local food2.18×Food & Beverages
Korean cuisine4.3×Food & Beverages
Marshalls1.85×Fashion & Accessoires
FIFA World Cup1.66×Sports
Sofía Vergara4.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese cuisine audience
TraitClusterScore
Urban LifestyleOPEN1.59
IndulgenceJOY1.53
TravellingTHRILL1.45
ExtroversionTHRILL1.41
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Chinese cuisine
CountryShare
China11.1%
United States10.9%
Japan10.4%

See Chinese cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Chinese cuisine have in United States?

Chinese cuisine has an estimated audience of 19,328,542 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Chinese cuisine fans?

61.9% of Chinese cuisine fans are female, 38.1% are male, with an average age of 39.2 years.

Which brands do Chinese cuisine fans like most?

Chinese cuisine fans show strongest brand affinity for Beauty (1.75×), Shoes (1.81×), and Yahoo!奇摩名人娛樂 (2.49×) over the country average.

Where do Chinese cuisine fans live in United States?

Chinese cuisine fans in United States are most concentrated in California (reach 3,462,512), Massachusetts (reach 2,663,873), and Texas (reach 2,086,071). These three regions account for the largest share of the active audience.

What other brands do Chinese cuisine fans also like?

Beyond Chinese cuisine itself, the audience over-indexes on Shoes (1.81×), Yahoo!奇摩名人娛樂 (2.49×), Nate Bargatze (4.77×), and Euphoria (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.