Korean cuisine Audience in United States

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Korean cuisine has an estimated audience of 9,692,969 people in United States. 61.2% are female, 38.8% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Spanish cuisine, Middle Eastern cuisine, Vietnamese cuisine, Elektra (2005 film).

The average Korean cuisine fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Spanish cuisine, Middle Eastern cuisine, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.7× the country average). Demographically, the Korean cuisine audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Korean cuisine fans

Demographic split for Korean cuisine audience in United States
MetricValue
Female61.2%
Male38.8%
Average age36.0
Estimated audience size9,692,969

Audience persona

The typical Korean cuisine fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Korean cuisine in United States
RegionReachAffinity
California2,415,5822.27×
Texas1,200,7481.44×
New York981,2771.81×
Florida607,4870.93×
Washington417,8382.15×
Georgia415,9021.39×
Illinois368,1071.14×
New Jersey337,1671.37×
Virginia327,7271.39×
Pennsylvania276,7720.85×
North Carolina274,8290.94×
Massachusetts224,0741.17×
Michigan219,2900.87×
Arizona204,2481.03×
Ohio197,3180.66×
Maryland194,2881.17×
Colorado173,3801.13×
Oregon170,4631.53×
Tennessee162,1860.83×
Hawaii145,9333.5×
Nevada145,4961.55×
Minnesota144,7111.04×
Indiana125,5130.71×
Missouri121,0650.77×
Oklahoma107,2261×
South Carolina105,4450.72×
Wisconsin99,3150.68×
Alabama97,2030.72×
Utah95,9041.1×
Kentucky86,8040.71×
Connecticut83,4060.86×
Louisiana82,4780.66×
Kansas57,1740.75×
Arkansas54,8210.69×
Iowa43,9510.55×
Mississippi43,5950.55×
New Mexico41,4600.85×
Washington, District of Columbia39,0591.34×
Nebraska38,0540.78×
Idaho34,4480.71×
Rhode Island29,5060.96×
Alaska29,0271.4×
New Hampshire19,7690.52×
West Virginia18,0220.4×
Delaware17,2120.64×
Maine14,5480.42×
Montana12,2940.46×
North Dakota10,6710.54×
Vermont9,3880.55×
South Dakota8,5600.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean cuisine audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.7×Internet & Social Media
Spanish cuisine6.17×Food & Beverages
Middle Eastern cuisine7.73×Food & Beverages
Vietnamese cuisine6.43×Food & Beverages
Elektra (2005 film)18.93×Movies & TV
Greek cuisine6.54×Food & Beverages
German cuisine4.92×Food & Beverages
Chinese cuisine3.69×Food & Beverages
Latin American cuisine3.82×Food & Beverages
Burger King1.91×Food & Beverages
Chase (bank)2.18×Business & Career
Doordash2.2×Food & Beverages
Mexican cuisine2.24×Food & Beverages
Meme1.59×Internet & Social Media
Thai cuisine4.57×Food & Beverages
Western swing3.14×Music & Radio
Home repair1.89×Home & Garden
Wikipedia1.78×Internet & Social Media
Western wear2.08×Fashion & Accessoires
Vegetable1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean cuisine audience
TraitClusterScore
IndulgenceJOY1.51
Urban LifestyleOPEN1.42
Design AffinityPREMIUM1.41
TravellingTHRILL1.38
Sports ActivityPOWER1.38
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Korean cuisine
CountryShare
China18.2%
Japan13.4%
United States7.1%

See Korean cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Korean cuisine have in United States?

Korean cuisine has an estimated audience of 9,692,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean cuisine fans?

61.2% of Korean cuisine fans are female, 38.8% are male, with an average age of 36.0 years.

Which brands do Korean cuisine fans like most?

Korean cuisine fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.7×), Spanish cuisine (6.17×), and Middle Eastern cuisine (7.73×) over the country average.

Where do Korean cuisine fans live in United States?

Korean cuisine fans in United States are most concentrated in California (reach 2,415,582), Texas (reach 1,200,748), and New York (reach 981,277). These three regions account for the largest share of the active audience.

What other brands do Korean cuisine fans also like?

Beyond Korean cuisine itself, the audience over-indexes on Spanish cuisine (6.17×), Middle Eastern cuisine (7.73×), Vietnamese cuisine (6.43×), and Elektra (2005 film) (18.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.