Rascasse Audience Intelligence

Korean cuisine Audience in United States

A data profile of the people who buy, follow and care about Korean cuisine in United States — modelled from more than twelve digital signal sources. Korean cuisine has an estimated audience of 9,692,969 people in United States.

#15among Cuisine in United States#2344among Topic in United States#281in Food & Beverages

The average Korean cuisine fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Spanish cuisine, Middle Eastern cuisine, Vietnamese cuisine, with strongest over-indexing on Spanish cuisine (6.17× the country average).

Demographically, the Korean cuisine audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean cuisine fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean cuisine profile in United States.

Audience size
9.7M
in United States
Gender
61.2%♀
38.8% male
Age
36.0
average years
Country rank
#3694
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean cuisine fans

61.2% are female, 38.8% are male, average age 36.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Korean cuisine audience in United States
MetricValue
Female61.2%
Male38.8%
Average age36.0
Estimated audience size9,692,969
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Korean cuisine audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Korean cuisine audience comes from United States.

Worldwide audience distribution share by country for Korean cuisine
CountryShare
China18.2%
Japan13.4%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K3.45×
02California~2M2.09×
03Washington~400K2.02×
04New York~900K1.72×
05Nevada~100K1.52×
06Oregon~200K1.47×
07Alaska~30K1.41×
08Texas~1M1.40×
09Georgia~400K1.38×
10Virginia~300K1.38×
11New Jersey~300K1.34×
12Washington, District of Columbia~40K1.34×
13Maryland~200K1.15×
14Massachusetts~200K1.14×
15Illinois~400K1.10×
16Colorado~200K1.09×
17Utah~90K1.06×
18Arizona~200K1.05×
19Oklahoma~100K1.02×
20Minnesota~100K0.99×
21Rhode Island~30K0.99×
22North Carolina~300K0.90×
23Florida~600K0.89×
24Pennsylvania~300K0.86×
25Connecticut~80K0.86×
26New Mexico~40K0.86×
27Michigan~200K0.85×
28Tennessee~200K0.81×
29Kansas~60K0.79×
30Nebraska~40K0.79×
31Missouri~100K0.77×
32Idaho~40K0.77×
33Alabama~100K0.76×
34Indiana~100K0.75×
35South Carolina~100K0.75×
36Kentucky~90K0.75×
37Delaware~20K0.75×
38Arkansas~60K0.73×
39Wisconsin~100K0.70×
40Louisiana~90K0.70×
41Ohio~200K0.67×
42Vermont~10K0.65×
43Mississippi~50K0.63×
44North Dakota~10K0.61×
45New Hampshire~20K0.60×
46Iowa~50K0.58×
47Montana~20K0.58×
48South Dakota~10K0.54×
49Maine~20K0.53×
50West Virginia~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Korean cuisine, United States
0.51×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean cuisine audience
#·InterestCategoryAffinity×
01Elektra (2005 film)Movies & TV18.93×
02Middle Eastern cuisineFood & Beverages7.73×
03Greek cuisineFood & Beverages6.54×
04Vietnamese cuisineFood & Beverages6.43×
05Spanish cuisineFood & Beverages6.17×
06German cuisineFood & Beverages4.92×
07Thai cuisineFood & Beverages4.57×
08Latin American cuisineFood & Beverages3.82×
09Chinese cuisineFood & Beverages3.69×
10Western swingMusic & Radio3.14×
11Popeyes Louisiana KitchenFood & Beverages2.29×
12Mexican cuisineFood & Beverages2.24×
13DoordashFood & Beverages2.20×
14WhatsAppInternet & Social Media2.11×
15Western wearFashion & Accessoires2.08×
16Burger KingFood & Beverages1.91×
17Home repairHome & Garden1.89×
18WikipediaInternet & Social Media1.78×
19MemeInternet & Social Media1.59×
20VegetableFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Urban LifestyleOPEN1.27×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean cuisine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Pet OwnershipJOY0.72×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean cuisine have in United States?

Korean cuisine has an estimated audience of 9,692,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean cuisine fans?

61.2% of Korean cuisine fans are female, 38.8% are male, with an average age of 36.0 years.

03

Which brands do Korean cuisine fans like most?

Korean cuisine fans show strongest brand affinity for Spanish cuisine (6.17×), Middle Eastern cuisine (7.73×), and Vietnamese cuisine (6.43×) over the country average.

04

Where do Korean cuisine fans live in United States?

Korean cuisine fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Korean cuisine fans also like?

Beyond Korean cuisine itself, the audience over-indexes on Middle Eastern cuisine (7.73×), Vietnamese cuisine (6.43×), Elektra (2005 film) (18.93×), and Greek cuisine (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Korean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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