Western swing Audience in United States

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Western swing has an estimated audience of 16,770,748 people in United States. 56.5% are female, 43.5% are male, average age 44.7. Top regions: Texas, California, Florida. Top brand affinities: Israel, Goop, Wok, Governor of Michigan, headspace.

The average Western swing fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Goop, Wok, with strongest over-indexing on Israel (4.97× the country average). Demographically, the Western swing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Western swing fans

Demographic split for Western swing audience in United States
MetricValue
Female56.5%
Male43.5%
Average age44.7
Estimated audience size16,770,748

Audience persona

The typical Western swing fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Western swing in United States
RegionReachAffinity
Texas1,543,4241.07×
California1,092,5740.59×
Florida482,7830.43×
New York414,8520.44×
Arizona402,6771.18×
Tennessee343,5451.02×
Illinois286,8020.51×
Oklahoma281,7091.51×
Georgia256,6140.5×
North Carolina244,3390.48×
Pennsylvania237,8280.42×
Ohio229,0330.44×
Virginia208,8000.51×
Washington208,0010.62×
Kentucky190,6060.91×
Colorado189,1190.72×
Missouri187,1230.69×
Michigan185,2500.42×
Oregon184,9930.96×
Utah177,3211.18×
Massachusetts169,2100.51×
New Jersey155,4370.36×
Indiana154,5720.5×
Wisconsin148,8280.59×
Louisiana135,1400.62×
Arkansas135,0280.98×
Minnesota132,9720.55×
Alabama125,7940.54×
Mississippi121,5940.88×
Maryland116,8600.41×
Idaho100,4221.19×
West Virginia100,3811.29×
Alaska100,1732.79×
Iowa95,3570.69×
South Carolina95,1870.38×
Connecticut94,3460.56×
Kansas92,7180.7×
Hawaii88,5511.23×
Montana87,3241.88×
New Mexico87,2831.04×
South Dakota86,1932.22×
North Dakota83,9232.44×
New Hampshire82,7101.25×
Wyoming81,2033.27×
Nebraska80,9910.96×
Nevada80,3080.5×
Rhode Island79,8661.5×
Maine79,8181.33×
Vermont78,5532.67×
Delaware71,5231.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western swing audience
BrandAffinityCategory
Israel4.97×Travel & Leisure
Goop12.54×Internet & Social Media
Wok11.57×Food & Beverages
Governor of Michigan12.51×Politics & Society
headspace14.11×Health
Google Home9.67×Technology & Electronics
Grinch5.67×Movies & TV
Grace Slick11.53×Music & Radio
Vocal harmony5.9×Music & Radio
Hibachi10.09×Food & Beverages
Cherish (group)13.03×Music & Radio
El Paso County, Colorado13.73×Travel & Leisure
TV Fanatic10.98×Movies & TV
Certified diabetes educator13.88×Business & Career
No Escape (1994 film)11.38×Movies & TV
Gift registry12.71×Kids & Family
Kikar HaShabbat15.51×News
Whataburger1.66×Food & Beverages
Guitarist (magazine)10.02×Music & Radio
Hipster8.32×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western swing audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Luxury OrientationPREMIUM1.51
ExtroversionTHRILL1.49
TraditionCONSERVATISM1.4
Community OrientationOPEN1.34
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Western swing
CountryShare
United States45.4%
United Kingdom4.7%
Canada4.0%

See Western swing audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Western swing have in United States?

Western swing has an estimated audience of 16,770,748 people in United States, concentrated in Texas and California.

What is the gender split and age of Western swing fans?

56.5% of Western swing fans are female, 43.5% are male, with an average age of 44.7 years.

Which brands do Western swing fans like most?

Western swing fans show strongest brand affinity for Israel (4.97×), Goop (12.54×), and Wok (11.57×) over the country average.

Where do Western swing fans live in United States?

Western swing fans in United States are most concentrated in Texas (reach 1,543,424), California (reach 1,092,574), and Florida (reach 482,783). These three regions account for the largest share of the active audience.

What other brands do Western swing fans also like?

Beyond Western swing itself, the audience over-indexes on Goop (12.54×), Wok (11.57×), Governor of Michigan (12.51×), and headspace (14.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western swing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.