Rascasse Audience Intelligence

Western swing Audience in United States

A data profile of the people who buy, follow and care about Western swing in United States — modelled from more than twelve digital signal sources. Western swing has an estimated audience of 16,770,748 people in United States.

#64among Musical genre in United States#1407among Topic in United States#131in Music & Radio

The average Western swing fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rockabilly, Bossa nova, Non-fiction books, with strongest over-indexing on Rockabilly (17.55× the country average).

Demographically, the Western swing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western swing fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western swing profile in United States.

Audience size
16.8M
in United States
Gender
56.5%♀
43.5% male
Age
44.7
average years
Country rank
#2059
Topic in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western swing fans

56.5% are female, 43.5% are male, average age 44.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Western swing audience in United States
MetricValue
Female56.5%
Male43.5%
Average age44.7
Estimated audience size16,770,748
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Western swing audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3915%
40-4923%
50+36%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Western swing audience comes from United States.

Worldwide audience distribution share by country for Western swing
CountryShare
United States45.4%
United Kingdom4.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western swing audience in United States is strongest.

Fig. 05

Top regions by affinity

Western swing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.36×
02Oklahoma~200K1.33×
03Vermont~40K1.33×
04North Dakota~40K1.29×
05South Dakota~50K1.24×
06Texas~1.5M1.19×
07Montana~50K1.16×
08Delaware~50K1.09×
09West Virginia~80K1.06×
10Maine~60K1.06×
11Rhode Island~60K1.06×
12Utah~200K1.03×
13New Mexico~90K1.03×
14New Hampshire~70K1.03×
15Missouri~300K1.02×
16Idaho~90K1.02×
17Arizona~300K1.01×
18Hawaii~70K1.01×
19Washington, District of Columbia~50K1.00×
20Nebraska~80K0.99×
21Tennessee~300K0.98×
22Kentucky~200K0.98×
23Arkansas~100K0.98×
24Kansas~100K0.98×
25Mississippi~100K0.97×
26Oregon~200K0.96×
27Iowa~100K0.94×
28Louisiana~200K0.92×
29Connecticut~200K0.90×
30Nevada~100K0.90×
31Colorado~200K0.89×
32Wisconsin~200K0.89×
33Alabama~200K0.89×
34South Carolina~200K0.87×
35Indiana~300K0.86×
36Minnesota~200K0.86×
37Washington~300K0.84×
38Maryland~200K0.84×
39Massachusetts~300K0.83×
40Virginia~300K0.81×
41Pennsylvania~400K0.79×
42Michigan~300K0.79×
43New Jersey~300K0.79×
44Ohio~400K0.78×
45North Carolina~400K0.78×
46Georgia~400K0.77×
47Illinois~400K0.75×
48California~1M0.67×
49New York~600K0.67×
50Florida~700K0.66×
Fig. 06

Affinity by region

Affinity by region — Western swing, United States
0.66×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western swing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western swing audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio27.10×
02RockabillyFashion & Accessoires17.55×
03Non-fiction booksLiterature5.99×
04ImprovisationMusic & Radio4.93×
05Browser gamesGames4.01×
06Musical theatreMovies & TV2.46×
07Real propertyHome & Garden2.35×
08Mystery fictionLiterature2.19×
09Britney SpearsMusic & Radio2.13×
10Romance novelsLiterature2.07×
11GamblingGames1.89×
12Subscription business modelShopping1.89×
13FolklorePolitics & Society1.86×
14GeneticsKids & Family1.78×
15Musical filmMovies & TV1.78×
16Blues musicMusic & Radio1.75×
17Fiction booksLiterature1.71×
18HollywoodTravel & Leisure1.57×
19MSNNews1.52×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western swing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western swing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
TraditionCONSERVATISM1.66×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western swing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Social Media UsageJOY0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western swing have in United States?

Western swing has an estimated audience of 16,770,748 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Western swing fans?

56.5% of Western swing fans are female, 43.5% are male, with an average age of 44.7 years.

03

Which brands do Western swing fans like most?

Western swing fans show strongest brand affinity for Rockabilly (17.55×), Bossa nova (27.1×), and Non-fiction books (5.99×) over the country average.

04

Where do Western swing fans live in United States?

Western swing fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Western swing fans also like?

Beyond Western swing itself, the audience over-indexes on Bossa nova (27.1×), Non-fiction books (5.99×), Musical theatre (2.46×), and Blues music (1.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Western swing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western swing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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