Western swing Audience in Germany

Demographics of Western swing fans

Audience persona

The typical Western swing fan in Germany is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Bossa nova.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Western swing audiences in other countries

• Western swing — United States
• Western swing — United Kingdom
• Western swing — France
• Western swing — Italy
• Western swing — Spain
• Western swing — Brazil
• Western swing — Japan
• Western swing — South Korea
• Western swing — India

More Musical genre audiences in Germany

• Rock music (18,166,878)
• Pop music (14,886,908)
• Hip hop music (12,843,274)
• Popular music (12,282,056)
• Rhythm and blues music (11,588,590)

Frequently asked questions

How many fans does Western swing have in Germany?

Western swing has an estimated audience of 610,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Western swing fans?

49.2% of Western swing fans are female, 50.8% are male, with an average age of 36.9 years.

Which brands do Western swing fans like most?

Western swing fans show strongest brand affinity for Bossa nova (45.54×), Satire (8.81×), and Italo disco (15.29×) over the country average.

Where do Western swing fans live in Germany?

Western swing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 38,331), Bayern (reach 37,612), and Thüringen (reach 25,957). These three regions account for the largest share of the active audience.

What other brands do Western swing fans also like?

Beyond Western swing itself, the audience over-indexes on Satire (8.81×), Italo disco (15.29×), Livemusic (5.3×), and American folk music (11.46×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western swing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.