Rascasse Audience Intelligence

Western swing Audience in Germany

A data profile of the people who buy, follow and care about Western swing in Germany — modelled from more than twelve digital signal sources. Western swing has an estimated audience of 610,779 people in Germany.

#173among Musical genre in Germany#4190among Topic in Germany#1103in Music & Radio

The average Western swing fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bossa nova, American folk music, Bluegrass music, with strongest over-indexing on Bossa nova (45.5× the country average).

Demographically, the Western swing audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Western swing fan in Germany is balanced, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for Bossa nova.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western swing profile in Germany.

Audience size
611K
in Germany
Gender
49.2%♀
50.8% male
Age
36.9
average years
Country rank
#9954
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western swing fans

49.2% are female, 50.8% are male, average age 36.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Western swing audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age36.9
Estimated audience size610,779
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Western swing audience in Germany
Age bracketShare%
16-1932%
20-2915%
30-3915%
40-4919%
50+20%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Western swing audience comes from Germany.

Worldwide audience distribution share by country for Western swing
CountryShare
United States45.4%
United Kingdom4.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western swing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western swing fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.22×
02Mecklenburg-Vorpommern~10K1.10×
03Sachsen-Anhalt~20K1.07×
04Thüringen~20K1.07×
05Brandenburg~20K1.02×
06Hamburg~10K1.00×
07Schleswig-Holstein~20K0.99×
08Rheinland-Pfalz~30K0.98×
09Sachsen~30K0.97×
10Berlin~30K0.95×
11Niedersachsen~60K0.93×
12Hessen~40K0.93×
13Baden-Württemberg~80K0.91×
14Bayern~90K0.89×
15Nordrhein-Westfalen~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Western swing, Germany
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western swing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western swing audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio45.50×
02Nat King ColeMusic & Radio44.41×
03American folk musicMusic & Radio20.03×
04Bluegrass musicMusic & Radio18.93×
05Indian Premier LeagueSports18.34×
06Dean MartinMusic & Radio18.34×
07Syd BarrettMusic & Radio18.34×
08Franz ZappaMusic & Radio14.90×
09Nick CaveMusic & Radio13.84×
10Alice Cooper (band)Music & Radio8.07×
11Paul McCartneyMusic & Radio7.02×
12ThomannShopping6.51×
13David BowieMusic & Radio5.99×
14LivemusicMusic & Radio4.83×
15Robert RedfordMovies & TV3.69×
16Müller (company)Food & Beverages3.18×
17HugendubelShopping2.74×
18TagesschauMovies & TV2.43×
19BatmanMovies & TV2.21×
20RyanairTravel & Leisure2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western swing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western swing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.04×
ExtroversionTHRILL1.82×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western swing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Family OrientationCONSERVATISM0.89×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western swing have in Germany?

Western swing has an estimated audience of 610,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western swing fans?

49.2% of Western swing fans are female, 50.8% are male, with an average age of 36.9 years.

03

Which brands do Western swing fans like most?

Western swing fans show strongest brand affinity for Bossa nova (45.5×), American folk music (20.03×), and Bluegrass music (18.93×) over the country average.

04

Where do Western swing fans live in Germany?

Western swing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Western swing fans also like?

Beyond Western swing itself, the audience over-indexes on American folk music (20.03×), Bluegrass music (18.93×), Indian Premier League (18.34×), and Livemusic (4.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Western swing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western swing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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