Dean Martin Audience in Germany
Dean Martin has an estimated audience of 365,279 people in Germany. 58.3% are female, 41.7% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chris Rea, Idina Menzel, Kristin Chenoweth, Rehab, Judy Garland.
The average Dean Martin fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chris Rea, Idina Menzel, Kristin Chenoweth, with strongest over-indexing on Chris Rea (215.02× the country average). Demographically, the Dean Martin audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Dean Martin fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.2 |
| Estimated audience size | 365,279 |
Audience persona
The typical Dean Martin fan in Germany is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Chris Rea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,010 | 1.28× |
| Bayern | 67,967 | 1.16× |
| Baden-Württemberg | 47,411 | 0.95× |
| Niedersachsen | 42,310 | 1.19× |
| Hessen | 31,000 | 1.11× |
| Rheinland-Pfalz | 20,909 | 1.14× |
| Berlin | 17,049 | 1.04× |
| Schleswig-Holstein | 15,846 | 1.21× |
| Sachsen | 12,144 | 0.68× |
| Hamburg | 9,954 | 1.21× |
| Brandenburg | 9,791 | 0.86× |
| Sachsen-Anhalt | 7,321 | 0.77× |
| Thüringen | 6,299 | 0.68× |
| Mecklenburg-Vorpommern | 4,989 | 0.72× |
| Saarland | 4,523 | 1.01× |
| Bremen | 3,099 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Rea | 215.02× | Music & Radio |
| Idina Menzel | 446.26× | Movies & TV |
| Kristin Chenoweth | 446.26× | Music & Radio |
| Rehab | 285.36× | Music & Radio |
| Judy Garland | 146.16× | Movies & TV |
| Bing Crosby | 294.25× | Music & Radio |
| Sammy Davis Jr. | 219.89× | Music & Radio |
| Nicole Kidman | 54.81× | Movies & TV |
| Frank Sinatra | 68.01× | Music & Radio |
| Eros Ramazzotti | 48.63× | Music & Radio |
| Seether | 285.36× | Music & Radio |
| Nat King Cole | 207.15× | Music & Radio |
| Boney M. | 57.57× | Music & Radio |
| Daryl Hall & John Oates | 174.38× | Music & Radio |
| Ben Platt | 200.13× | Music & Radio |
| Bryan Adams | 41.59× | Music & Radio |
| Daryl Hall | 174.38× | Music & Radio |
| Andy Williams | 246.18× | Music & Radio |
| Singer-songwriter | 11.99× | Music & Radio |
| Musée Rodin | 237.2× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Early Adopter Mentality | POWER | 1.5 |
| Community Orientation | OPEN | 1.48 |
| Spirituality | BALANCE | 1.21 |
| Sustainability | BALANCE | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| United Kingdom | 8.0% |
| Colombia | 7.9% |
See Dean Martin audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Dean Martin have in Germany?
Dean Martin has an estimated audience of 365,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dean Martin fans?
58.3% of Dean Martin fans are female, 41.7% are male, with an average age of 44.2 years.
Which brands do Dean Martin fans like most?
Dean Martin fans show strongest brand affinity for Chris Rea (215.02×), Idina Menzel (446.26×), and Kristin Chenoweth (446.26×) over the country average.
Where do Dean Martin fans live in Germany?
Dean Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,010), Bayern (reach 67,967), and Baden-Württemberg (reach 47,411). These three regions account for the largest share of the active audience.
What other brands do Dean Martin fans also like?
Beyond Dean Martin itself, the audience over-indexes on Idina Menzel (446.26×), Kristin Chenoweth (446.26×), Rehab (285.36×), and Judy Garland (146.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dean Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.