Rascasse Audience Intelligence

Dean Martin Audience in Germany

A data profile of the people who buy, follow and care about Dean Martin in Germany — modelled from more than twelve digital signal sources. Dean Martin has an estimated audience of 377,482 people in Germany.

#126among Pop in Germany#2998among Person in Germany#1787in Music & Radio

The average Dean Martin fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chris Rea, Kristin Chenoweth, Idina Menzel, with strongest over-indexing on Chris Rea (215.02× the country average).

Demographically, the Dean Martin audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dean Martin fan in Germany is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Chris Rea.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dean Martin profile in Germany.

Audience size
377K
in Germany
Gender
58.3%♀
41.7% male
Age
44.2
average years
Country rank
#14691
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dean Martin fans

58.3% are female, 41.7% are male, average age 44.2.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Dean Martin audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age44.2
Estimated audience size377,482
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Dean Martin audience in Germany
Age bracketShare%
16-1919%
20-298%
30-3912%
40-4924%
50+37%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Dean Martin audience comes from Germany.

Worldwide audience distribution share by country for Dean Martin
CountryShare
United States36.7%
Colombia8.2%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean Martin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dean Martin fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.22×
02Schleswig-Holstein~20K1.21×
03Hamburg~10K1.17×
04Niedersachsen~40K1.16×
05Rheinland-Pfalz~20K1.12×
06Bayern~60K1.11×
07Hessen~30K1.07×
08Saarland~5K1.07×
09Bremen~3K1.02×
10Berlin~20K1.01×
11Baden-Württemberg~50K0.93×
12Brandenburg~10K0.89×
13Sachsen-Anhalt~8K0.83×
14Mecklenburg-Vorpommern~6K0.80×
15Thüringen~7K0.75×
16Sachsen~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Dean Martin, Germany
0.72×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean Martin audience
#·InterestCategoryAffinity×
01Kristin ChenowethMusic & Radio446.26×
02Idina MenzelMovies & TV446.26×
03Bing CrosbyMusic & Radio294.25×
04RehabMusic & Radio285.36×
05SeetherMusic & Radio285.36×
06Andy WilliamsMusic & Radio246.18×
07Sammy Davis Jr.Music & Radio219.89×
08Chris ReaMusic & Radio215.02×
09Nat King ColeMusic & Radio207.15×
10Ben PlattMusic & Radio200.13×
11Daryl Hall & John OatesMusic & Radio174.38×
12Daryl HallMusic & Radio174.38×
13Judy GarlandMovies & TV146.16×
14Tony BennettMusic & Radio108.42×
15Frank SinatraMusic & Radio68.01×
16Boney M.Music & Radio57.57×
17Nicole KidmanMovies & TV54.81×
18Eros RamazzottiMusic & Radio48.63×
19Bryan AdamsMusic & Radio41.59×
20Singer-songwriterMusic & Radio11.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dean Martin audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.32×
TraditionCONSERVATISM1.98×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dean Martin audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.99×
DIY MentalityTHRILL1.01×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dean Martin have in Germany?

Dean Martin has an estimated audience of 377,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dean Martin fans?

58.3% of Dean Martin fans are female, 41.7% are male, with an average age of 44.2 years.

03

Which brands do Dean Martin fans like most?

Dean Martin fans show strongest brand affinity for Chris Rea (215.02×), Kristin Chenoweth (446.26×), and Idina Menzel (446.26×) over the country average.

04

Where do Dean Martin fans live in Germany?

Dean Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dean Martin fans also like?

Beyond Dean Martin itself, the audience over-indexes on Kristin Chenoweth (446.26×), Idina Menzel (446.26×), Judy Garland (146.16×), and Rehab (285.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Dean Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dean Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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