Rascasse Audience Intelligence

Sammy Davis Jr. Audience in Germany

A data profile of the people who buy, follow and care about Sammy Davis Jr. in Germany — modelled from more than twelve digital signal sources. Sammy Davis Jr. has an estimated audience of 300,579 people in Germany.

#221among Singer-songwriter in Germany#3660among Person in Germany#2193in Music & Radio

The average Sammy Davis Jr. fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dean Martin, Frank Sinatra, Blue Note Records, with strongest over-indexing on Dean Martin (219.89× the country average).

Demographically, the Sammy Davis Jr. audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sammy Davis Jr. fan in Germany is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Dean Martin.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sammy Davis Jr. profile in Germany.

Audience size
301K
in Germany
Gender
64.6%♀
35.4% male
Age
44.1
average years
Country rank
#17295
Person in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sammy Davis Jr. fans

64.6% are female, 35.4% are male, average age 44.1.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Sammy Davis Jr. audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age44.1
Estimated audience size300,579
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Sammy Davis Jr. audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4919%
50+35%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Sammy Davis Jr. audience comes from Germany.

Worldwide audience distribution share by country for Sammy Davis Jr.
CountryShare
United States57.6%
United Kingdom11.1%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sammy Davis Jr. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sammy Davis Jr. fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.19×
02Rheinland-Pfalz~20K1.12×
03Berlin~20K1.12×
04Saarland~5K1.11×
05Nordrhein-Westfalen~90K1.09×
06Schleswig-Holstein~10K1.09×
07Niedersachsen~40K1.07×
08Bremen~3K1.05×
09Hessen~30K0.99×
10Bayern~60K0.95×
11Brandenburg~10K0.94×
12Baden-Württemberg~50K0.93×
13Sachsen-Anhalt~9K0.90×
14Thüringen~8K0.87×
15Mecklenburg-Vorpommern~6K0.87×
16Sachsen~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Sammy Davis Jr., Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sammy Davis Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sammy Davis Jr. audience
#·InterestCategoryAffinity×
01Dean MartinMusic & Radio219.89×
02Blue Note RecordsMusic & Radio100.71×
03ZumiezSports77.15×
04Nat King ColeMusic & Radio76.42×
05Frank SinatraMusic & Radio76.36×
06MKE AnkaragücüSports69.69×
07Tony BennettMusic & Radio64.44×
08Josh GrobanMusic & Radio40.89×
09Louis ArmstrongMusic & Radio33.59×
10Diana KrallMusic & Radio30.22×
11Tina TurnerMusic & Radio24.31×
12Beth HartMusic & Radio22.74×
13Wham!Music & Radio22.20×
14Joan BaezMusic & Radio20.89×
15Milli VanilliMusic & Radio20.62×
16The Good, the Bad and the UglyMovies & TV19.22×
17Chris CornellMusic & Radio18.90×
18Bee GeesMusic & Radio10.48×
19The Lord of the RingsMovies & TV10.42×
20Bruce SpringsteenMusic & Radio6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sammy Davis Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sammy Davis Jr. audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
SpiritualityBALANCE1.41×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sammy Davis Jr. audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Pet OwnershipJOY0.73×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sammy Davis Jr. have in Germany?

Sammy Davis Jr. has an estimated audience of 300,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sammy Davis Jr. fans?

64.6% of Sammy Davis Jr. fans are female, 35.4% are male, with an average age of 44.1 years.

03

Which brands do Sammy Davis Jr. fans like most?

Sammy Davis Jr. fans show strongest brand affinity for Dean Martin (219.89×), Frank Sinatra (76.36×), and Blue Note Records (100.71×) over the country average.

04

Where do Sammy Davis Jr. fans live in Germany?

Sammy Davis Jr. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sammy Davis Jr. fans also like?

Beyond Sammy Davis Jr. itself, the audience over-indexes on Frank Sinatra (76.36×), Blue Note Records (100.71×), Louis Armstrong (33.59×), and Nat King Cole (76.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Sammy Davis Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sammy Davis Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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