Sammy Davis Jr. Audience in Germany
Sammy Davis Jr. has an estimated audience of 174,847 people in Germany. 57.2% are female, 42.8% are male, average age 43.1. Top brand affinities: Dean Martin, Nat King Cole, Joan Baez, Josh Groban, Bing Crosby.
Top brand affinities include Dean Martin, Nat King Cole, Joan Baez, with strongest over-indexing on Dean Martin (232.78× the country average). Demographically, the Sammy Davis Jr. audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sammy Davis Jr. fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.1 |
| Estimated audience size | 174,847 |
Audience persona
The typical Sammy Davis Jr. fan in Germany is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Dean Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dean Martin | 232.78× | Music & Radio |
| Nat King Cole | 114.08× | Music & Radio |
| Joan Baez | 30.63× | Music & Radio |
| Josh Groban | 60.39× | Music & Radio |
| Bing Crosby | 52.13× | Music & Radio |
| Tina Turner | 23.31× | Music & Radio |
| Louis Armstrong | 29.08× | Music & Radio |
| Milli Vanilli | 19.05× | Music & Radio |
| Allegro (auction website) | 12× | Shopping |
| Blue Note Records | 65.5× | Music & Radio |
| Satire | 6.39× | Literature |
| Wham! | 24.47× | Music & Radio |
| Roland Kaiser | 4.09× | Music & Radio |
| MKE Ankaragücü | 41.7× | Sports |
| The Good, the Bad and the Ugly | 19.93× | Movies & TV |
| Kate Bush | 11.57× | Music & Radio |
| Diana Ross | 16.48× | Music & Radio |
| Bruce Springsteen | 5.95× | Music & Radio |
| Bee Gees | 9.08× | Music & Radio |
| Buena Vista Social Club | 24.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| Community Orientation | OPEN | 1.37 |
| Indulgence | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.24 |
| Urban Lifestyle | OPEN | 1.21 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| United Kingdom | 11.0% |
| Germany | 5.8% |
See Sammy Davis Jr. audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sammy Davis Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.