Rascasse Audience Intelligence

Louis Armstrong Audience in Germany

A data profile of the people who buy, follow and care about Louis Armstrong in Germany — modelled from more than twelve digital signal sources. Louis Armstrong has an estimated audience of 413,545 people in Germany.

The average Louis Armstrong fan in Germany is 48.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gregory Porter, Ella Fitzgerald, Diana Krall, with strongest over-indexing on Gregory Porter (115.15× the country average).

Demographically, the Louis Armstrong audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Louis Armstrong fan in Germany is balanced, around 48.5 years old, with strong Spirituality tendencies and a notable affinity for Gregory Porter.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louis Armstrong profile in Germany.

Audience size
414K
in Germany
Gender
46.3%
53.7% male
Age
48.5
average years
Country rank
#13640
Person in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louis Armstrong fans

46.3% are female, 53.7% are male, average age 48.5.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Louis Armstrong audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age48.5
Estimated audience size413,545
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Louis Armstrong audience in Germany
Age bracketShare%
16-1912%
20-295%
30-399%
40-4924%
50+50%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Louis Armstrong audience comes from Germany.

Worldwide audience distribution share by country for Louis Armstrong
CountryShare
United States36.7%
Germany7.3%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louis Armstrong audience in Germany is strongest.

Fig. 05

Top regions by affinity

Louis Armstrong fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.11×
02Thüringen~10K1.11×
03Berlin~20K1.08×
04Brandenburg~10K1.06×
05Rheinland-Pfalz~20K1.05×
06Baden-Württemberg~50K1.01×
07Nordrhein-Westfalen~90K0.99×
08Saarland~5K0.99×
09Bayern~60K0.98×
10Hamburg~9K0.97×
11Bremen~3K0.97×
12Niedersachsen~40K0.96×
13Schleswig-Holstein~10K0.94×
14Sachsen-Anhalt~10K0.94×
15Hessen~30K0.93×
16Mecklenburg-Vorpommern~7K0.93×
Fig. 06

Affinity by region

Affinity by region — Louis Armstrong, Germany
0.93×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louis Armstrong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louis Armstrong audience
#·InterestCategoryAffinity×
01Gregory PorterMusic & Radio115.15×
02Ella FitzgeraldMusic & Radio115.03×
03Diana KrallMusic & Radio109.86×
04Jon BatisteMusic & Radio109.10×
05Samara JoyMusic & Radio104.32×
06Kenny GMusic & Radio103.88×
07Bill EvansMusic & Radio99.64×
08Montreux Jazz FestivalMusic & Radio89.77×
09Nina SimoneMusic & Radio84.11×
10Herbie HancockMusic & Radio69.85×
11John ColtraneMusic & Radio69.02×
12Norah JonesMusic & Radio66.47×
13Miles DavisMusic & Radio63.94×
14Billie HolidayMusic & Radio61.12×
15Nils Landgren Funk UnitMusic & Radio51.50×
16Jacob CollierMusic & Radio42.82×
17Aretha FranklinMusic & Radio41.00×
18Frank SinatraMusic & Radio39.53×
19Joan BaezMusic & Radio34.98×
20Spiritual (music)Music & Radio13.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louis Armstrong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Louis Armstrong audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
MindfulnessBALANCE1.66×
Need for SecurityCONSERVATISM1.63×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Louis Armstrong audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Social Media UsageJOY0.98×
DIY MentalityTHRILL0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Louis Armstrong have in Germany?

Louis Armstrong has an estimated audience of 413,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Louis Armstrong fans?

46.3% of Louis Armstrong fans are female, 53.7% are male, with an average age of 48.5 years.

03

Which brands do Louis Armstrong fans like most?

Louis Armstrong fans show strongest brand affinity for Gregory Porter (115.15×), Ella Fitzgerald (115.03×), and Diana Krall (109.86×) over the country average.

04

Where do Louis Armstrong fans live in Germany?

Louis Armstrong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Louis Armstrong fans also like?

Beyond Louis Armstrong itself, the audience over-indexes on Ella Fitzgerald (115.03×), Diana Krall (109.86×), Miles Davis (63.94×), and Frank Sinatra (39.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Louis Armstrong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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