A data profile of the people who buy, follow and care about Michael Bublé in Germany — modelled from more than twelve digital signal sources. Michael Bublé has an estimated audience of 407,072 people in Germany.
The average Michael Bublé fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tom Gaebel, Happy New Year (2014 film), Bauhaus, with strongest over-indexing on Tom Gaebel (35.93× the country average).
Demographically, the Michael Bublé audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Michael Bublé fan in Germany is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Tom Gaebel.
The key figures that characterise the Michael Bublé profile in Germany.
68.2% are female, 31.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.5 |
| Estimated audience size | 407,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Michael Bublé audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.7% |
| Canada | 6.2% |
Where the Michael Bublé audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.14× | |
| 02 | Rheinland-Pfalz | ~20K | 1.08× | |
| 03 | Hamburg | ~8K | 1.08× | |
| 04 | Berlin | ~20K | 1.07× | |
| 05 | Niedersachsen | ~30K | 1.03× | |
| 06 | Hessen | ~30K | 1.03× | |
| 07 | Schleswig-Holstein | ~10K | 1.02× | |
| 08 | Saarland | ~4K | 1.02× | |
| 09 | Brandenburg | ~10K | 1.01× | |
| 10 | Baden-Württemberg | ~50K | 1.00× | |
| 11 | Sachsen | ~20K | 0.99× | |
| 12 | Bayern | ~50K | 0.98× | |
| 13 | Bremen | ~3K | 0.93× | |
| 14 | Thüringen | ~8K | 0.92× | |
| 15 | Sachsen-Anhalt | ~8K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.86× |
The strongest cross-interests of the Michael Bublé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leslie Odom, Jr. | Music & Radio | 47.19× | ||
| 02 | Tom Gaebel | Music & Radio | 35.93× | ||
| 03 | Michael Bolton | Music & Radio | 20.57× | ||
| 04 | Traditional pop music | Music & Radio | 17.28× | ||
| 05 | White Christmas (film) | Movies & TV | 15.47× | ||
| 06 | Wreath | Home & Garden | 12.86× | ||
| 07 | Advent calendar | Kids & Family | 7.88× | ||
| 08 | Happy New Year (2014 film) | Movies & TV | 7.64× | ||
| 09 | Zooplus | Pets & Animals | 6.17× | ||
| 10 | Robbie Williams | Music & Radio | 5.91× | ||
| 11 | Unique Gifts | Shopping | 4.58× | ||
| 12 | Sex and the City | Movies & TV | 3.92× | ||
| 13 | Hugendubel | Shopping | 3.79× | ||
| 14 | Bauhaus | Shopping | 3.25× | ||
| 15 | Movies | Movies & TV | 2.12× | ||
| 16 | Shopping | Shopping | 2.07× | ||
| 17 | Music | Business & Career | 1.89× | ||
| 18 | Arts and music | Arts & Culture | 1.74× | ||
| 19 | Food and drink | Food & Beverages | 1.55× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.96× | |
| Healthy Lifestyle | BALANCE | 2.30× | |
| Urban Lifestyle | OPEN | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| DIY Mentality | THRILL | 1.03× |
Michael Bublé has an estimated audience of 407,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
68.2% of Michael Bublé fans are female, 31.8% are male, with an average age of 40.5 years.
Michael Bublé fans show strongest brand affinity for Tom Gaebel (35.93×), Happy New Year (2014 film) (7.64×), and Bauhaus (3.25×) over the country average.
Michael Bublé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Michael Bublé itself, the audience over-indexes on Happy New Year (2014 film) (7.64×), Bauhaus (3.25×), Advent calendar (7.88×), and Shopping (2.07×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Michael Bublé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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