Robbie Williams Audience in Germany
Robbie Williams has an estimated audience of 3,167,886 people in Germany. 60.5% are female, 39.5% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Joy Denalane, Thomas Gottschalk, Roland Kaiser, Tagesschau, Rod Stewart.
The average Robbie Williams fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Joy Denalane, Thomas Gottschalk, Roland Kaiser, with strongest over-indexing on Joy Denalane (29.29× the country average). Demographically, the Robbie Williams audience skews more female with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Robbie Williams fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.8 |
| Estimated audience size | 3,167,886 |
Audience persona
The typical Robbie Williams fan in Germany is more female, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Joy Denalane.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 745,305 | 1.08× |
| Bayern | 461,641 | 0.91× |
| Baden-Württemberg | 361,892 | 0.84× |
| Niedersachsen | 340,188 | 1.11× |
| Hessen | 219,222 | 0.91× |
| Sachsen | 173,808 | 1.12× |
| Rheinland-Pfalz | 152,808 | 0.96× |
| Schleswig-Holstein | 137,623 | 1.21× |
| Berlin | 130,716 | 0.92× |
| Hamburg | 104,271 | 1.46× |
| Brandenburg | 93,048 | 0.95× |
| Sachsen-Anhalt | 82,009 | 1× |
| Thüringen | 81,614 | 1.01× |
| Mecklenburg-Vorpommern | 56,925 | 0.94× |
| Saarland | 29,724 | 0.76× |
| Bremen | 22,594 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joy Denalane | 29.29× | Music & Radio |
| Thomas Gottschalk | 5× | Movies & TV |
| Roland Kaiser | 4.9× | Music & Radio |
| Tagesschau | 2.5× | Movies & TV |
| Rod Stewart | 8.84× | Music & Radio |
| Chris Rea | 7.27× | Music & Radio |
| Joan Jett | 29.74× | Music & Radio |
| Gil Ofarim | 4.75× | Music & Radio |
| Gala | 2.47× | News |
| Phil Collins | 5.37× | Music & Radio |
| Let's Dance (German TV series) | 3.11× | Movies & TV |
| Udo Lindenberg | 5.22× | Music & Radio |
| Hape Kerkeling | 6.11× | Movies & TV |
| Peter Maffay | 4.85× | Music & Radio |
| Simply Red | 9.18× | Music & Radio |
| Barbie | 2.43× | Movies & TV |
| Rea Garvey | 6.8× | Music & Radio |
| Thomas Anders | 5.09× | Music & Radio |
| Bryan Adams | 7.53× | Music & Radio |
| Ronan Keating | 9.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.52 |
| Community Orientation | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.24 |
| Creativity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.7% |
| United Kingdom | 13.3% |
| Italy | 6.4% |
See Robbie Williams audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Robbie Williams have in Germany?
Robbie Williams has an estimated audience of 3,167,886 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Robbie Williams fans?
60.5% of Robbie Williams fans are female, 39.5% are male, with an average age of 42.8 years.
Which brands do Robbie Williams fans like most?
Robbie Williams fans show strongest brand affinity for Joy Denalane (29.29×), Thomas Gottschalk (5×), and Roland Kaiser (4.9×) over the country average.
Where do Robbie Williams fans live in Germany?
Robbie Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 745,305), Bayern (reach 461,641), and Baden-Württemberg (reach 361,892). These three regions account for the largest share of the active audience.
What other brands do Robbie Williams fans also like?
Beyond Robbie Williams itself, the audience over-indexes on Thomas Gottschalk (5×), Roland Kaiser (4.9×), Tagesschau (2.5×), and Rod Stewart (8.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robbie Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.