Rascasse Audience Intelligence

Robbie Williams Audience in Germany

A data profile of the people who buy, follow and care about Robbie Williams in Germany — modelled from more than twelve digital signal sources. Robbie Williams has an estimated audience of 2,919,802 people in Germany.

#11among Pop in Germany#114among Person in Germany#154in Music & Radio

The average Robbie Williams fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joy Denalane, Thomas Gottschalk, Roland Kaiser, with strongest over-indexing on Joy Denalane (29.29× the country average).

Demographically, the Robbie Williams audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robbie Williams fan in Germany is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Joy Denalane.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robbie Williams profile in Germany.

Audience size
2.9M
in Germany
Gender
60.5%♀
39.5% male
Age
42.8
average years
Country rank
#2199
Person in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robbie Williams fans

60.5% are female, 39.5% are male, average age 42.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Robbie Williams audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age42.8
Estimated audience size2,919,802
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Robbie Williams audience in Germany
Age bracketShare%
16-1911%
20-2913%
30-3923%
40-4932%
50+21%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Robbie Williams audience comes from Germany.

Worldwide audience distribution share by country for Robbie Williams
CountryShare
Germany15.5%
United Kingdom12.5%
Mexico7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robbie Williams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robbie Williams fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~90K1.32×
02Sachsen~200K1.18×
03Schleswig-Holstein~100K1.14×
04Niedersachsen~300K1.08×
05Nordrhein-Westfalen~700K1.07×
06Sachsen-Anhalt~80K1.03×
07Thüringen~80K1.03×
08Brandenburg~100K0.99×
09Rheinland-Pfalz~200K0.98×
10Mecklenburg-Vorpommern~60K0.97×
11Bayern~500K0.94×
12Hessen~200K0.93×
13Berlin~100K0.91×
14Baden-Württemberg~400K0.85×
15Bremen~20K0.85×
16Saarland~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Robbie Williams, Germany
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robbie Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robbie Williams audience
#·InterestCategoryAffinity×
01Joan JettMusic & Radio29.74×
02Joy DenalaneMusic & Radio29.29×
03Simply RedMusic & Radio9.18×
04Rod StewartMusic & Radio8.84×
05Chris ReaMusic & Radio7.27×
06Judy GarlandMovies & TV6.91×
07Hape KerkelingMovies & TV6.11×
08Anna LoosMovies & TV6.06×
09Phil CollinsMusic & Radio5.37×
10Udo LindenbergMusic & Radio5.22×
11Thomas GottschalkMovies & TV5.00×
12Roland KaiserMusic & Radio4.90×
13Peter MaffayMusic & Radio4.85×
14Barbara SchönebergerMovies & TV4.85×
15Gil OfarimMusic & Radio4.75×
16Sarah ConnorMusic & Radio4.66×
17Wincent WeissMusic & Radio4.46×
18Let's Dance (German TV series)Movies & TV3.11×
19TagesschauMovies & TV2.50×
20Helene FischerMusic & Radio2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robbie Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robbie Williams audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
TraditionCONSERVATISM1.33×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robbie Williams audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
IndividualismJOY0.77×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robbie Williams have in Germany?

Robbie Williams has an estimated audience of 2,919,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robbie Williams fans?

60.5% of Robbie Williams fans are female, 39.5% are male, with an average age of 42.8 years.

03

Which brands do Robbie Williams fans like most?

Robbie Williams fans show strongest brand affinity for Joy Denalane (29.29×), Thomas Gottschalk (5×), and Roland Kaiser (4.9×) over the country average.

04

Where do Robbie Williams fans live in Germany?

Robbie Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Robbie Williams fans also like?

Beyond Robbie Williams itself, the audience over-indexes on Thomas Gottschalk (5×), Roland Kaiser (4.9×), Tagesschau (2.5×), and Udo Lindenberg (5.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Robbie Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Robbie Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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