Advent calendar Audience in Germany
Advent calendar has an estimated audience of 2,632,669 people in Germany. 65.0% are female, 35.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Obi (store), Lipstick.
The average Advent calendar fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Advent calendar audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Advent calendar fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 34.5 |
| Estimated audience size | 2,632,669 |
Audience persona
The typical Advent calendar fan in Germany is more female, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 578,812 | 1× |
| Bayern | 399,257 | 0.94× |
| Baden-Württemberg | 385,370 | 1.07× |
| Niedersachsen | 280,140 | 1.1× |
| Hessen | 192,781 | 0.96× |
| Sachsen | 143,370 | 1.11× |
| Rheinland-Pfalz | 134,060 | 1.02× |
| Berlin | 96,361 | 0.82× |
| Schleswig-Holstein | 96,121 | 1.02× |
| Brandenburg | 86,626 | 1.06× |
| Thüringen | 78,453 | 1.17× |
| Sachsen-Anhalt | 68,995 | 1.01× |
| Hamburg | 56,453 | 0.95× |
| Mecklenburg-Vorpommern | 48,151 | 0.96× |
| Saarland | 32,038 | 0.99× |
| Bremen | 18,474 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 4.49× | Business & Career |
| Tagesschau | 2.11× | Movies & TV |
| Obi (store) | 2.24× | Shopping |
| Lipstick | 5.34× | Beauty & Wellness |
| Real property | 4.62× | Home & Garden |
| Harry Potter | 1.66× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Vistaprint | 7.63× | Business & Career |
| Rossmann | 2.24× | Shopping |
| Deichmann | 2.28× | Shopping |
| Tchibo | 2.67× | Shopping |
| IKEA | 1.82× | Home & Garden |
| Ernsting's family | 3.16× | Shopping |
| Dan Stevens | 11.81× | Movies & TV |
| QVC | 2.81× | Movies & TV |
| Leggings | 3.55× | Fashion & Accessoires |
| Spiegel Online | 1.67× | News |
| Lidl | 1.67× | Shopping |
| C&A | 2.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.81 |
| DIY Mentality | THRILL | 1.47 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Creativity | OPEN | 1.36 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.0% |
| United States | 16.7% |
| United Kingdom | 13.4% |
See Advent calendar audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Advent calendar have in Germany?
Advent calendar has an estimated audience of 2,632,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Advent calendar fans?
65.0% of Advent calendar fans are female, 35.0% are male, with an average age of 34.5 years.
Which brands do Advent calendar fans like most?
Advent calendar fans show strongest brand affinity for Jotex (78.71×), Western Union (4.49×), and Tagesschau (2.11×) over the country average.
Where do Advent calendar fans live in Germany?
Advent calendar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 578,812), Bayern (reach 399,257), and Baden-Württemberg (reach 385,370). These three regions account for the largest share of the active audience.
What other brands do Advent calendar fans also like?
Beyond Advent calendar itself, the audience over-indexes on Western Union (4.49×), Tagesschau (2.11×), Obi (store) (2.24×), and Lipstick (5.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Advent calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.