Rascasse Audience Intelligence

Advent calendar Audience in United States

A data profile of the people who buy, follow and care about Advent calendar in United States — modelled from more than twelve digital signal sources. Advent calendar has an estimated audience of 2,194,706 people in United States.

#6017among Topic in United States#293in Kids & Family

The average Advent calendar fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, QVC, Pinterest, with strongest over-indexing on Beetlejuice (5.35× the country average).

Demographically, the Advent calendar audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advent calendar fan in United States is more female, around 31.0 years old, with strong Quality Awareness tendencies and a notable affinity for Beetlejuice.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advent calendar profile in United States.

Audience size
2.2M
in United States
Gender
64.2%♀
35.8% male
Age
31.0
average years
Country rank
#13223
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advent calendar fans

64.2% are female, 35.8% are male, average age 31.0.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Advent calendar audience in United States
MetricValue
Female64.2%
Male35.8%
Average age31.0
Estimated audience size2,194,706
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Advent calendar audience in United States
Age bracketShare%
16-1945%
20-2918%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Advent calendar audience comes from United States.

Worldwide audience distribution share by country for Advent calendar
CountryShare
Germany19.5%
United States16.2%
United Kingdom13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advent calendar audience in United States is strongest.

Fig. 05

Top regions by affinity

Advent calendar fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.26×
02Iowa~20K1.25×
03West Virginia~10K1.18×
04Pennsylvania~80K1.14×
05Nebraska~10K1.13×
06North Dakota~5K1.13×
07Indiana~40K1.12×
08New Hampshire~10K1.12×
09Minnesota~30K1.10×
10Kansas~20K1.10×
11Missouri~40K1.09×
12Wisconsin~40K1.09×
13Kentucky~30K1.09×
14Vermont~4K1.09×
15Ohio~70K1.07×
16Michigan~60K1.07×
17Massachusetts~50K1.07×
18Utah~20K1.06×
19Idaho~10K1.05×
20South Dakota~5K1.05×
21Montana~6K1.04×
22New Jersey~60K1.03×
23Washington~50K1.03×
24Connecticut~20K1.03×
25Oklahoma~20K1.02×
26Arkansas~20K1.01×
27Illinois~70K1.00×
28Tennessee~40K1.00×
29Oregon~30K1.00×
30New York~100K0.98×
31Virginia~50K0.98×
32Colorado~30K0.98×
33North Carolina~60K0.94×
34South Carolina~30K0.94×
35Maryland~30K0.92×
36New Mexico~10K0.92×
37Rhode Island~6K0.92×
38Alaska~4K0.92×
39Alabama~30K0.91×
40Delaware~5K0.89×
41Georgia~60K0.87×
42Texas~200K0.86×
43Arizona~40K0.86×
44California~200K0.84×
45Florida~100K0.83×
46Louisiana~20K0.82×
47Mississippi~10K0.82×
48Hawaii~8K0.82×
49Washington, District of Columbia~5K0.78×
50Nevada~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Advent calendar, United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advent calendar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advent calendar audience
#·InterestCategoryAffinity×
01PepcoFashion & Accessoires20.00×
02Fry's ElectronicsShopping13.24×
03Maison MargielaFashion & Accessoires7.88×
04QVCMovies & TV7.00×
05BeetlejuiceMovies & TV5.35×
06FedExBusiness & Career4.41×
07IKEAHome & Garden3.60×
08PinterestInternet & Social Media3.14×
09Discount storesShopping3.13×
10Shopping mallsShopping2.91×
11Trader Joe'sShopping2.81×
12AirbnbTravel & Leisure2.65×
13RedditInternet & Social Media2.54×
14Harry PotterMovies & TV2.44×
15Mortgage loansBusiness & Career2.44×
16Organic foodFood & Beverages2.35×
17StarbucksFood & Beverages2.29×
18SubwayFood & Beverages2.24×
19McDonald'sFood & Beverages2.17×
20FurnitureHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advent calendar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advent calendar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.96×
Family OrientationCONSERVATISM1.87×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advent calendar audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
ExtroversionTHRILL0.93×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advent calendar have in United States?

Advent calendar has an estimated audience of 2,194,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Advent calendar fans?

64.2% of Advent calendar fans are female, 35.8% are male, with an average age of 31.0 years.

03

Which brands do Advent calendar fans like most?

Advent calendar fans show strongest brand affinity for Beetlejuice (5.35×), QVC (7×), and Pinterest (3.14×) over the country average.

04

Where do Advent calendar fans live in United States?

Advent calendar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Advent calendar fans also like?

Beyond Advent calendar itself, the audience over-indexes on QVC (7×), Pinterest (3.14×), IKEA (3.6×), and FedEx (4.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Advent calendar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Advent calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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