Advent calendar Audience in United States

Advent calendar logo

Advent calendar has an estimated audience of 2,194,706 people in United States. 64.2% are female, 35.8% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Wikia, Goop, Historic site, Grace Slick.

The average Advent calendar fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Wikia, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Advent calendar audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Advent calendar fans

Demographic split for Advent calendar audience in United States
MetricValue
Female64.2%
Male35.8%
Average age31.0
Estimated audience size2,194,706

Audience persona

The typical Advent calendar fan in United States is more female, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Advent calendar in United States
RegionReachAffinity
California215,6280.89×
Texas167,0840.89×
New York133,0851.09×
Florida128,9960.87×
Pennsylvania88,3111.2×
Ohio76,0141.12×
Illinois73,5581.01×
Michigan65,9311.15×
North Carolina65,2970.99×
New Jersey60,6601.09×
Georgia59,1280.87×
Virginia53,3751×
Washington49,5341.13×
Massachusetts46,3561.07×
Tennessee45,2641.03×
Indiana45,1411.13×
Arizona38,3640.86×
Missouri38,0771.08×
Minnesota36,9481.17×
Colorado35,7231.03×
Wisconsin35,5131.08×
Maryland33,7510.89×
South Carolina31,5940.96×
Kentucky29,4391.07×
Alabama27,7510.91×
Oregon25,9541.03×
Oklahoma24,6121.01×
Iowa22,8371.26×
Louisiana22,1620.78×
Connecticut21,6180.98×
Utah21,4181.09×
Kansas19,1831.11×
Arkansas16,9690.94×
Nevada15,5940.73×
Mississippi13,6910.76×
Idaho11,8011.07×
West Virginia11,6551.14×
Nebraska11,6551.06×
New Mexico9,9810.91×
Maine9,8891.26×
New Hampshire9,8071.13×
Hawaii7,5680.8×
Rhode Island6,2880.9×
Montana5,7490.94×
Washington, District of Columbia5,1540.78×
Delaware4,9190.81×
South Dakota4,7910.94×
North Dakota4,7531.05×
Vermont4,0311.05×
Alaska3,9630.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advent calendar audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wikia7.38×Internet & Social Media
Goop10.17×Internet & Social Media
Historic site6.87×Arts & Culture
Grace Slick12.71×Music & Radio
Wok9.27×Food & Beverages
Home equity2.09×Home & Garden
Gift registry12.16×Kids & Family
Governor of Michigan6.76×Politics & Society
Jingoism1.95×Politics & Society
headspace7.9×Health
No Escape (1994 film)8.7×Movies & TV
Hibachi5.94×Food & Beverages
Grinch2.95×Movies & TV
Janitor4.72×Home & Garden
Ira Glass12.4×Music & Radio
Regional styles of Mexican music2.03×Music & Radio
Vocal harmony3.2×Music & Radio
Throne of Glass5.16×Literature
Parral, Chihuahua9.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advent calendar audience
TraitClusterScore
Design AffinityPREMIUM1.8
LGBTQ+ IdentityOPEN1.51
TravellingTHRILL1.5
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.39
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Advent calendar
CountryShare
Germany20.0%
United States16.7%
United Kingdom13.4%

See Advent calendar audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Advent calendar have in United States?

Advent calendar has an estimated audience of 2,194,706 people in United States, concentrated in California and Texas.

What is the gender split and age of Advent calendar fans?

64.2% of Advent calendar fans are female, 35.8% are male, with an average age of 31.0 years.

Which brands do Advent calendar fans like most?

Advent calendar fans show strongest brand affinity for Keene, New Hampshire (675×), Wikia (7.38×), and Goop (10.17×) over the country average.

Where do Advent calendar fans live in United States?

Advent calendar fans in United States are most concentrated in California (reach 215,628), Texas (reach 167,084), and New York (reach 133,085). These three regions account for the largest share of the active audience.

What other brands do Advent calendar fans also like?

Beyond Advent calendar itself, the audience over-indexes on Wikia (7.38×), Goop (10.17×), Historic site (6.87×), and Grace Slick (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advent calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.