Furniture Audience in United States

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Furniture has an estimated audience of 89,142,481 people in United States. 60.9% are female, 39.1% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Mobile phones, U.S. state, Florida, Women's clothing.

The average Furniture fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Mobile phones, U.S. state, with strongest over-indexing on Friendship (1.99× the country average). Demographically, the Furniture audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

Demographics of Furniture fans

Demographic split for Furniture audience in United States
MetricValue
Female60.9%
Male39.1%
Average age42.8
Estimated audience size89,142,481

Audience persona

The typical Furniture fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Furniture in United States
RegionReachAffinity
California12,615,7701.29×
Texas10,181,3661.33×
Florida7,512,8581.24×
New York5,728,3121.15×
North Carolina3,236,2391.21×
Illinois3,190,2271.07×
Georgia3,119,4581.14×
Ohio3,086,7451.12×
Pennsylvania2,930,5450.98×
Michigan2,659,4131.14×
Virginia2,410,9761.11×
Washington2,339,9481.31×
New Jersey2,284,6321.01×
Tennessee1,881,9501.05×
Indiana1,853,9841.14×
Arizona1,832,2751.01×
Massachusetts1,704,1810.97×
Maryland1,630,4791.06×
Colorado1,547,9801.1×
South Carolina1,534,1691.14×
Missouri1,413,0820.98×
Minnesota1,370,8961.07×
Oregon1,327,4231.3×
Alabama1,268,5381.02×
Louisiana1,227,5451.07×
Wisconsin1,215,2200.91×
Kentucky1,090,4430.98×
Nevada940,8261.09×
Oklahoma930,1110.94×
Arkansas865,3231.18×
Connecticut762,5820.85×
Mississippi754,6621.03×
Kansas702,5841×
Utah674,9150.85×
Iowa666,9950.91×
New Mexico463,2171.04×
Idaho392,0180.88×
Hawaii308,0230.8×
West Virginia288,3220.69×
New Hampshire286,5120.82×
Nebraska286,4030.64×
Washington, District of Columbia284,4861.06×
Maine266,1260.83×
Rhode Island232,8570.82×
Delaware228,1450.93×
Montana192,8410.78×
South Dakota171,6810.83×
North Dakota150,8080.82×
Vermont138,3240.88×
Alaska132,2950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Furniture audience
BrandAffinityCategory
Friendship1.99×Kids & Family
Mobile phones1.59×Technology & Electronics
U.S. state1.59×Travel & Leisure
Florida1.67×Travel & Leisure
Women's clothing1.62×Fashion & Accessoires
California1.51×Travel & Leisure
Quinceañera (telenovela)3.59×Movies & TV
Menards2.19×Home & Garden
Concurrent Versions System1.75×Technology & Electronics
Hobby Lobby1.51×Home & Garden
Healthy habits2.04×Health
Men's clothing1.56×Fashion & Accessoires
Day1.67×Business & Career
Yahoo!奇摩名人娛樂1.58×Internet & Social Media
Hollywood1.53×Travel & Leisure
Bed1.54×Home & Garden
Mortgage calculator2.19×Home & Garden
Diane Keaton2.08×Movies & TV
Home repair1.53×Home & Garden
Google News1.88×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Furniture audience
TraitClusterScore
ExtroversionTHRILL1.21
DIY MentalityTHRILL1.19
Design AffinityPREMIUM1.14
Price SensitivityPREMIUM1.09
IndulgenceJOY1.06
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Furniture
CountryShare
United States17.7%
United Kingdom5.0%
Italy4.7%

See Furniture audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Furniture have in United States?

Furniture has an estimated audience of 89,142,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Furniture fans?

60.9% of Furniture fans are female, 39.1% are male, with an average age of 42.8 years.

Which brands do Furniture fans like most?

Furniture fans show strongest brand affinity for Friendship (1.99×), Mobile phones (1.59×), and U.S. state (1.59×) over the country average.

Where do Furniture fans live in United States?

Furniture fans in United States are most concentrated in California (reach 12,615,770), Texas (reach 10,181,366), and Florida (reach 7,512,858). These three regions account for the largest share of the active audience.

What other brands do Furniture fans also like?

Beyond Furniture itself, the audience over-indexes on Mobile phones (1.59×), U.S. state (1.59×), Florida (1.67×), and Women's clothing (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.