Rascasse Audience Intelligence

Day Audience in United States

A data profile of the people who buy, follow and care about Day in United States — modelled from more than twelve digital signal sources. Day has an estimated audience of 46,532,701 people in United States.

#328among Topic in United States#73in Business & Career

The average Day fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Mortgage loans, Pinterest, with strongest over-indexing on FedEx (3.83× the country average).

Demographically, the Day audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day profile in United States.

Audience size
46.5M
in United States
Gender
60.9%♀
39.1% male
Age
41.3
average years
Country rank
#453
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day fans

60.9% are female, 39.1% are male, average age 41.3.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Day audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.3
Estimated audience size46,532,701
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Day audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Day audience comes from United States.

Worldwide audience distribution share by country for Day
CountryShare
United States31.3%
Brazil8.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Day fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~800K1.34×
02Maine~200K1.29×
03Mississippi~500K1.28×
04Arkansas~500K1.19×
05Kentucky~700K1.17×
06Georgia~1.5M1.16×
07Alabama~800K1.16×
08West Virginia~200K1.15×
09North Carolina~1.5M1.12×
10Texas~4.5M1.11×
11Florida~3.5M1.11×
12Ohio~1.5M1.11×
13Oklahoma~600K1.11×
14South Carolina~800K1.10×
15Tennessee~1M1.07×
16Indiana~900K1.07×
17New Mexico~200K1.07×
18Missouri~800K1.02×
19Delaware~100K1.02×
20California~5M1.00×
21Virginia~1M0.99×
22Kansas~400K0.99×
23New York~2.5M0.98×
24Pennsylvania~1.5M0.98×
25Illinois~1.5M0.98×
26Minnesota~700K0.98×
27Alaska~100K0.98×
28Michigan~1M0.97×
29Iowa~400K0.97×
30South Dakota~100K0.97×
31Arizona~900K0.96×
32Maryland~800K0.96×
33Hawaii~200K0.96×
34Wisconsin~700K0.95×
35North Dakota~90K0.95×
36Washington~900K0.94×
37Oregon~500K0.93×
38Nevada~400K0.93×
39Nebraska~200K0.93×
40New Jersey~1M0.92×
41Utah~400K0.91×
42Idaho~200K0.89×
43Montana~100K0.89×
44Connecticut~400K0.88×
45Colorado~600K0.85×
46Massachusetts~800K0.82×
47New Hampshire~200K0.82×
48Rhode Island~100K0.82×
49Vermont~70K0.82×
50Washington, District of Columbia~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Day, United States
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day audience
#·InterestCategoryAffinity×
01OrbitzTravel & Leisure4.13×
02FedExBusiness & Career3.83×
03QVCMovies & TV3.64×
04Sustainable energyHome & Garden3.60×
05First class travelTravel & Leisure3.57×
06Renewable energyBusiness & Career3.08×
07Mortgage loansBusiness & Career2.78×
08Google FlightsTravel & Leisure2.60×
09Discount storesShopping2.56×
10Vehicle insuranceCars & Mobility2.41×
11Nordstrom rackFashion & Accessoires2.36×
12ExpediaTravel & Leisure2.27×
13Shopping mallsShopping2.14×
14AirbnbTravel & Leisure2.08×
15PinterestInternet & Social Media2.07×
16SubwayFood & Beverages1.88×
17McDonald'sFood & Beverages1.74×
18RedditInternet & Social Media1.69×
19FurnitureHome & Garden1.67×
20BarbecueFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Family OrientationCONSERVATISM1.90×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Healthy LifestyleBALANCE0.88×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day have in United States?

Day has an estimated audience of 46,532,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Day fans?

60.9% of Day fans are female, 39.1% are male, with an average age of 41.3 years.

03

Which brands do Day fans like most?

Day fans show strongest brand affinity for FedEx (3.83×), Mortgage loans (2.78×), and Pinterest (2.07×) over the country average.

04

Where do Day fans live in United States?

Day fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Day fans also like?

Beyond Day itself, the audience over-indexes on Mortgage loans (2.78×), Pinterest (2.07×), Airbnb (2.08×), and First class travel (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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