Day Audience in United States

Day logo

Day has an estimated audience of 46,532,701 people in United States. 60.9% are female, 39.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Cherish (group), Goop, Wok, headspace.

The average Day fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Cherish (group), Goop, with strongest over-indexing on Governor of Michigan (15.01× the country average). Demographically, the Day audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Day fans

Demographic split for Day audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.3
Estimated audience size46,532,701

Audience persona

The typical Day fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Day in United States
RegionReachAffinity
California5,707,1111.12×
Texas4,728,2871.18×
Florida3,981,3491.26×
New York2,809,7031.08×
Georgia1,800,7291.26×
Ohio1,593,0251.11×
Illinois1,586,4131.02×
Pennsylvania1,545,1820.99×
North Carolina1,524,8721.09×
Virginia1,227,1911.08×
Michigan1,215,8121×
New Jersey1,191,6481.01×
Tennessee1,013,5971.09×
Arizona946,8921×
Washington919,1080.98×
Indiana888,7671.05×
Maryland871,8181.09×
Louisiana782,0461.3×
Missouri771,8901.03×
Massachusetts771,8350.84×
Alabama752,8511.16×
South Carolina735,6311.05×
Wisconsin678,2810.97×
Kentucky662,0721.13×
Colorado606,5030.83×
Oklahoma587,8251.14×
Minnesota587,2250.88×
Oregon522,0370.98×
Mississippi514,2101.34×
Nevada417,0720.93×
Connecticut412,4820.88×
Arkansas400,0481.04×
Kansas385,2191.05×
Utah380,0530.91×
Iowa357,5440.93×
Maine235,8871.42×
New Mexico234,8661.01×
West Virginia225,9061.04×
Nebraska211,3120.91×
Idaho194,5710.83×
Hawaii187,7850.94×
New Hampshire149,3190.81×
Washington, District of Columbia128,0330.92×
Delaware117,1830.91×
Rhode Island113,5700.77×
Montana103,6600.8×
South Dakota88,9940.83×
North Dakota79,6460.83×
Alaska73,7000.74×
Vermont55,8520.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Day audience
BrandAffinityCategory
Governor of Michigan15.01×Politics & Society
Cherish (group)18.52×Music & Radio
Goop8.68×Internet & Social Media
Wok10.37×Food & Beverages
headspace13.16×Health
Kendra Scott4.13×Fashion & Accessoires
Fairy godmother9.44×Literature
Hibachi9.52×Food & Beverages
Google Home7.62×Technology & Electronics
Grace Slick9.72×Music & Radio
Vocal harmony4.83×Music & Radio
Home equity1.94×Home & Garden
Grinch3.95×Movies & TV
Hipster9.2×Politics & Society
TV Fanatic9.93×Movies & TV
El Paso County, Colorado10.93×Travel & Leisure
Ira Glass13.88×Music & Radio
Cryptic crossword12.29×Technology & Electronics
Harlow9.35×Travel & Leisure
Kikar HaShabbat11.92×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Day audience
TraitClusterScore
Risk AppetiteTHRILL2.83
IndulgenceJOY1.6
Pet OwnershipJOY1.59
Family OrientationCONSERVATISM1.42
Design AffinityPREMIUM1.42
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Day
CountryShare
United States31.3%
Brazil8.0%
United Kingdom6.7%

See Day audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Day have in United States?

Day has an estimated audience of 46,532,701 people in United States, concentrated in California and Texas.

What is the gender split and age of Day fans?

60.9% of Day fans are female, 39.1% are male, with an average age of 41.3 years.

Which brands do Day fans like most?

Day fans show strongest brand affinity for Governor of Michigan (15.01×), Cherish (group) (18.52×), and Goop (8.68×) over the country average.

Where do Day fans live in United States?

Day fans in United States are most concentrated in California (reach 5,707,111), Texas (reach 4,728,287), and Florida (reach 3,981,349). These three regions account for the largest share of the active audience.

What other brands do Day fans also like?

Beyond Day itself, the audience over-indexes on Cherish (group) (18.52×), Goop (8.68×), Wok (10.37×), and headspace (13.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.