Day Audience in Germany
Day has an estimated audience of 4,546,791 people in Germany. 56.3% are female, 43.7% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Progressive rock, Moroccan riad, Snow White (Fables), Oliver Kahn.
The average Day fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Progressive rock, Moroccan riad, with strongest over-indexing on Israel (2.71× the country average). Demographically, the Day audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Day fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.4 |
| Estimated audience size | 4,546,791 |
Audience persona
The typical Day fan in Germany is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,007,244 | 1.01× |
| Bayern | 799,335 | 1.09× |
| Baden-Württemberg | 603,643 | 0.97× |
| Hessen | 580,917 | 1.68× |
| Niedersachsen | 413,913 | 0.94× |
| Berlin | 277,513 | 1.37× |
| Rheinland-Pfalz | 228,663 | 1× |
| Sachsen | 187,645 | 0.84× |
| Schleswig-Holstein | 159,618 | 0.98× |
| Hamburg | 119,965 | 1.17× |
| Brandenburg | 116,164 | 0.82× |
| Sachsen-Anhalt | 94,242 | 0.8× |
| Thüringen | 89,535 | 0.77× |
| Mecklenburg-Vorpommern | 60,243 | 0.69× |
| Saarland | 48,844 | 0.87× |
| Bremen | 38,346 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.71× | Travel & Leisure |
| Progressive rock | 2.07× | Music & Radio |
| Moroccan riad | 7.68× | Politics & Society |
| Snow White (Fables) | 2.03× | Literature |
| Oliver Kahn | 3.01× | Sports |
| Home Delivery | 2.24× | Food & Beverages |
| Esra Erol | 4.47× | Movies & TV |
| Magazine (band) | 3.38× | Music & Radio |
| Havok (band) | 5.77× | Music & Radio |
| Kodi (software) | 1.75× | Technology & Electronics |
| JibJab | 7.68× | Internet & Social Media |
| Jaguar F-Pace | 3.54× | Cars & Mobility |
| WonderJeans | 7.27× | Fashion & Accessoires |
| Information sensitivity | 2.63× | Technology & Electronics |
| Preacher (comics) | 2.86× | Literature |
| Zagreb | 1.65× | Travel & Leisure |
| Khouribga | 7.68× | Travel & Leisure |
| Buying a House | 2.45× | Home & Garden |
| Glencore | 4.35× | Business & Career |
| Fatteh | 3.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.27 |
| Spirituality | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.16 |
| Design Affinity | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
See Day audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Day have in Germany?
Day has an estimated audience of 4,546,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Day fans?
56.3% of Day fans are female, 43.7% are male, with an average age of 37.4 years.
Which brands do Day fans like most?
Day fans show strongest brand affinity for Israel (2.71×), Progressive rock (2.07×), and Moroccan riad (7.68×) over the country average.
Where do Day fans live in Germany?
Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,007,244), Bayern (reach 799,335), and Baden-Württemberg (reach 603,643). These three regions account for the largest share of the active audience.
What other brands do Day fans also like?
Beyond Day itself, the audience over-indexes on Progressive rock (2.07×), Moroccan riad (7.68×), Snow White (Fables) (2.03×), and Oliver Kahn (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.