Day Audience in Germany
A data profile of the people who buy, follow and care about Day in Germany — modelled from more than twelve digital signal sources. Day has an estimated audience of 4,546,791 people in Germany.
The average Day fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, David Gilmour, Kate Bush, with strongest over-indexing on Tagesschau (1.77× the country average).
Demographically, the Day audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Day fan in Germany is more female, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Day profile in Germany.
Search interest · 12-month trend
Demographics of Day fans
56.3% are female, 43.7% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.4 |
| Estimated audience size | 4,546,791 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Day audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
Geography
Where the Day audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.26× | |
| 02 | Berlin | ~300K | 1.26× | |
| 03 | Niedersachsen | ~500K | 1.06× | |
| 04 | Bremen | ~40K | 1.06× | |
| 05 | Hamburg | ~100K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~1M | 1.02× | |
| 07 | Bayern | ~700K | 1.02× | |
| 08 | Baden-Württemberg | ~600K | 1.00× | |
| 09 | Saarland | ~50K | 0.96× | |
| 10 | Thüringen | ~100K | 0.95× | |
| 11 | Rheinland-Pfalz | ~200K | 0.94× | |
| 12 | Sachsen | ~200K | 0.92× | |
| 13 | Brandenburg | ~100K | 0.92× | |
| 14 | Sachsen-Anhalt | ~100K | 0.92× | |
| 15 | Schleswig-Holstein | ~100K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~80K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Day audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Gilmour | Music & Radio | 7.68× | ||
| 02 | Kate Bush | Music & Radio | 7.68× | ||
| 03 | Fargo (film) | Movies & TV | 6.93× | ||
| 04 | Paleontology | Health | 4.68× | ||
| 05 | Mel Gibson | Movies & TV | 4.56× | ||
| 06 | FIS Alpine Ski World Cup | Sports | 4.29× | ||
| 07 | Jack White | Movies & TV | 3.98× | ||
| 08 | Eurodance | Music & Radio | 3.80× | ||
| 09 | Western Union | Business & Career | 2.97× | ||
| 10 | Real property | Home & Garden | 2.95× | ||
| 11 | Tour de France | Sports | 2.94× | ||
| 12 | Satire | Literature | 2.93× | ||
| 13 | RTL Television | Movies & TV | 2.48× | ||
| 14 | Tagesschau | Movies & TV | 1.77× | ||
| 15 | Postbank | Business & Career | 1.77× | ||
| 16 | Ryanair | Travel & Leisure | 1.74× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 18 | Müller (company) | Food & Beverages | 1.68× | ||
| 19 | Sportschau | Sports | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.56× |
Personality of the Day audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Community Orientation | OPEN | 1.50× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Frequently asked questions
How many fans does Day have in Germany?
Day has an estimated audience of 4,546,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Day fans?
56.3% of Day fans are female, 43.7% are male, with an average age of 37.4 years.
Which brands do Day fans like most?
Day fans show strongest brand affinity for Tagesschau (1.77×), David Gilmour (7.68×), and Kate Bush (7.68×) over the country average.
Where do Day fans live in Germany?
Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Day fans also like?
Beyond Day itself, the audience over-indexes on David Gilmour (7.68×), Kate Bush (7.68×), RTL Television (2.48×), and Western Union (2.97×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Day audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.