Day Audience in Germany
Day has an estimated audience of 4,546,791 people in Germany. 56.3% are female, 43.7% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Labor Day, Jotex, Satire, German television comedy, Western Union.
The average Day fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Labor Day, Jotex, Satire, with strongest over-indexing on Labor Day (165.08× the country average). Demographically, the Day audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Day fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.4 |
| Estimated audience size | 4,546,791 |
Audience persona
The typical Day fan in Germany is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Labor Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,007,244 | 1.01× |
| Bayern | 799,335 | 1.09× |
| Baden-Württemberg | 603,643 | 0.97× |
| Hessen | 580,917 | 1.68× |
| Niedersachsen | 413,913 | 0.94× |
| Berlin | 277,513 | 1.37× |
| Rheinland-Pfalz | 228,663 | 1× |
| Sachsen | 187,645 | 0.84× |
| Schleswig-Holstein | 159,618 | 0.98× |
| Hamburg | 119,965 | 1.17× |
| Brandenburg | 116,164 | 0.82× |
| Sachsen-Anhalt | 94,242 | 0.8× |
| Thüringen | 89,535 | 0.77× |
| Mecklenburg-Vorpommern | 60,243 | 0.69× |
| Saarland | 48,844 | 0.87× |
| Bremen | 38,346 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Labor Day | 165.08× | Politics & Society |
| Jotex | 78.71× | Shopping |
| Satire | 8.37× | Literature |
| German television comedy | 7.97× | Movies & TV |
| Western Union | 5.75× | Business & Career |
| RTL Television | 4.47× | Movies & TV |
| Tagesschau | 2.08× | Movies & TV |
| Country rap | 5.86× | Music & Radio |
| Pets | 1.72× | Pets & Animals |
| Headphones | 4.52× | Technology & Electronics |
| Allgäu | 4.89× | Travel & Leisure |
| Automobiles | 1.7× | Cars & Mobility |
| Real property | 3.71× | Home & Garden |
| David Gilmour | 7.68× | Music & Radio |
| Transfermarkt | 2.14× | Sports |
| House music | 2.13× | Music & Radio |
| Musical instrument | 2.28× | Music & Radio |
| Philips | 2.94× | Technology & Electronics |
| SV Werder Bremen | 1.61× | Sports |
| Sportschau | 1.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.27 |
| Spirituality | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.16 |
| Design Affinity | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
See Day audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Day have in Germany?
Day has an estimated audience of 4,546,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Day fans?
56.3% of Day fans are female, 43.7% are male, with an average age of 37.4 years.
Which brands do Day fans like most?
Day fans show strongest brand affinity for Labor Day (165.08×), Jotex (78.71×), and Satire (8.37×) over the country average.
Where do Day fans live in Germany?
Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,007,244), Bayern (reach 799,335), and Baden-Württemberg (reach 603,643). These three regions account for the largest share of the active audience.
What other brands do Day fans also like?
Beyond Day itself, the audience over-indexes on Jotex (78.71×), Satire (8.37×), German television comedy (7.97×), and Western Union (5.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.