A data profile of the people who buy, follow and care about Day in India — modelled from more than twelve digital signal sources. Day has an estimated audience of 4,918,541 people in India.
Day has an estimated audience of 4,918,541 people in India. 25.7% are female, 74.3% are male, average age 27.1. Top brand affinities: Tinder, Videography, Real property, OnePlus, Automatic transmission.
Top brand affinities include Tinder, Videography, Real property, with strongest over-indexing on Tinder (9.34× the country average).
Demographically, the Day audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Day fan in India is more male, around 27.1 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Day profile in India.
25.7% are female, 74.3% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 27.1 |
| Estimated audience size | 4,918,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 22% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Day audience comes from India.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 9.34× | ||
| 02 | Player versus player | Games | 4.38× | ||
| 03 | Italo disco | Music & Radio | 3.56× | ||
| 04 | Coconut milk | Food & Beverages | 3.34× | ||
| 05 | Manual transmission | Cars & Mobility | 3.00× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.77× | ||
| 07 | Near field communication | Technology & Electronics | 2.73× | ||
| 08 | Duvet | Home & Garden | 2.52× | ||
| 09 | Videography | Internet & Social Media | 2.30× | ||
| 10 | Ramen | Food & Beverages | 2.07× | ||
| 11 | World Vision International | Politics & Society | 2.03× | ||
| 12 | Real property | Home & Garden | 1.94× | ||
| 13 | Image scanner | Technology & Electronics | 1.92× | ||
| 14 | Diplomacy | Politics & Society | 1.73× | ||
| 15 | Anti-lock braking system | Cars & Mobility | 1.71× | ||
| 16 | Spanish language | Politics & Society | 1.67× | ||
| 17 | Smart city | Technology & Electronics | 1.65× | ||
| 18 | OnePlus | Technology & Electronics | 1.60× | ||
| 19 | Made in USA | Business & Career | 1.60× | ||
| 20 | Hyaluronan | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.03× | |
| Social Media Usage | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.91× | |
| Spirituality | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.