A data profile of the people who buy, follow and care about Day in Finland — modelled from more than twelve digital signal sources. Day has an estimated audience of 744,663 people in Finland.
Day has an estimated audience of 744,663 people in Finland. 61.1% are female, 38.9% are male, average age 43.9. Top brand affinities: Tinder, Hormone, Hyaluronan, Automatic transmission, Dentistry.
Top brand affinities include Tinder, Hormone, Hyaluronan, with strongest over-indexing on Tinder (1.71× the country average).
Demographically, the Day audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Day fan in Finland is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Day profile in Finland.
61.1% are female, 38.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 43.9 |
| Estimated audience size | 744,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Day audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 2.37× | ||
| 02 | Petrol engine | Cars & Mobility | 2.29× | ||
| 03 | Hyaluronan | Beauty & Wellness | 2.17× | ||
| 04 | Palm oil | Food & Beverages | 2.00× | ||
| 05 | Hormone | Health | 1.96× | ||
| 06 | Manual transmission | Cars & Mobility | 1.92× | ||
| 07 | Automated teller machine | Business & Career | 1.88× | ||
| 08 | Automatic transmission | Cars & Mobility | 1.87× | ||
| 09 | State school | Kids & Family | 1.82× | ||
| 10 | Player versus player | Games | 1.79× | ||
| 11 | Allergy | Health | 1.76× | ||
| 12 | Tinder | Internet & Social Media | 1.71× | ||
| 13 | Arthritis awareness | Health | 1.66× | ||
| 14 | Coconut milk | Food & Beverages | 1.58× | ||
| 15 | Blood vessel | Health | 1.58× | ||
| 16 | LTE (telecommunication) | Technology & Electronics | 1.55× | ||
| 17 | Dentistry | Business & Career | 1.54× | ||
| 18 | Urology | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Risk Appetite | THRILL | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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