A data profile of the people who buy, follow and care about Day in Portugal — modelled from more than twelve digital signal sources. Day has an estimated audience of 1,615,443 people in Portugal.
Day has an estimated audience of 1,615,443 people in Portugal. 60.5% are female, 39.5% are male, average age 43.0.
Demographically, the Day audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The key figures that characterise the Day profile in Portugal.
60.5% are female, 39.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.0 |
| Estimated audience size | 1,615,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Day audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Risk Appetite | THRILL | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Spirituality | BALANCE | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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