A data profile of the people who buy, follow and care about Food and drink in Portugal — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 7,032,138 people in Portugal.
The average Food and drink fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Food and drink audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Creativity.
The key figures that characterise the Food and drink profile in Portugal.
55.4% are female, 44.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.1 |
| Estimated audience size | 7,032,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Food and drink audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~90K | 1.10× | |
| 02 | Portalegre District | ~80K | 1.10× | |
| 03 | Guarda District | ~100K | 1.08× | |
| 04 | Vila Real District | ~100K | 1.07× | |
| 05 | Beja District | ~100K | 1.06× | |
| 06 | Évora District | ~100K | 1.03× | |
| 07 | Castelo Branco District | ~100K | 1.02× | |
| 08 | Azores | ~200K | 0.99× | |
| 09 | Viana do Castelo District | ~200K | 0.99× | |
| 10 | Viseu District | ~200K | 0.98× | |
| 11 | Madeira | ~200K | 0.98× | |
| 12 | Porto District | ~1.5M | 0.96× | |
| 13 | Santarém District | ~300K | 0.96× | |
| 14 | Leiria District | ~400K | 0.95× | |
| 15 | Coimbra District | ~300K | 0.95× | |
| 16 | Braga District | ~600K | 0.93× | |
| 17 | Aveiro District | ~500K | 0.93× | |
| 18 | Faro District | ~400K | 0.92× | |
| 19 | Setúbal District | ~700K | 0.91× | |
| 20 | Lisbon District | ~1.5M | 0.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Creativity | OPEN | 0.94× | |
| Pet Ownership | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Career Orientation | POWER | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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